{"id":1994,"date":"2018-12-03T10:53:50","date_gmt":"2018-12-03T10:53:50","guid":{"rendered":"http:\/\/www.mosaiking.com\/?p=1994"},"modified":"2018-12-03T10:53:50","modified_gmt":"2018-12-03T10:53:50","slug":"aroma-de-marca-de-marta-royo-a-girona-amb-marcela-topor-i-txell-costa","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/aroma-de-marca-de-marta-royo-a-girona-amb-marcela-topor-i-txell-costa\/","title":{"rendered":"Girona t\u00e9 una aroma que enamora"},"content":{"rendered":"

Divendres vaig fer la tercera presentaci\u00f3 del meu primer llibre, Aroma de marca, <\/a><\/span>de <\/em>Cosset\u00e0nia Edicions, un recull de 15 hist\u00f2ries reals amb claus per crear una bona marca.<\/p>\n

Si era dia 30, tocava a Girona. Estava un p\u00e8l neguitosa. Era la tercera, s\u00ed, per\u00f2 jugava en camp contrari. Les dues primeres van ser a casa. A Barcelona, a la Llibreria A Peu de P\u00e0gina\u00a0<\/em>i a la Llibreria La Impossible<\/em>. Acompanyada per l\u2019amic i periodista Jordi Margarit, i amb la pres\u00e8ncia dels amics, coneguts i saludats del meu entorn i tamb\u00e9 de la professi\u00f3.<\/p>\n

Girona t\u00e9 una aroma que enamora per\u00f2 tamb\u00e9 que acoquina una mica, una mica, s\u00ed. Nom\u00e9s arribar a Girona, aquell neguit que tenia des de bon mat\u00ed es va esvair:\u00a0 la boira, la Lleona, la Devesa i les casetes de colors de la vora del riu Onyar m\u2019hi esperaven! L\u2019ambient de divendres a la tarda, de la gent que sortia de treballar amb ganes de prendre l\u2019aroma del cap de setmana, va ser el meu escalfament abans de sortir al camp a jugar.
\nI un cop comenc\u00e9s el partit, a banda i banda hi tenia dues grans professionals que m\u2019ajudarien a presentar el llibre: la Marcela Topor i la Txell Costa<\/strong>. Dues grans professionals i dues grans dones.<\/p>\n

Hi vaig anar acompanyada, amb el meu (sant) marit. Com a bons ambaixadors de Can Fanga, vam fer el tomet <\/em>de qui puja a Girona i vol rec\u00f3rrer els llocs ara m\u00e9s instagramejats<\/em>: el pont de les Peixateries Velles, la pla\u00e7a del Vi, la de l\u2019Oli\u2026 Fins arribar al terreny de joc, l\u2019Espai Camale\u00f2nic, on ens esperava, riallera, la Irene, amb tot a punt, cervesa La Brava inclosa que apadrinava l’acte. I ja a primera fila per fer les fotos de la presentaci\u00f3, l\u2019Andreu Zulet, un jove fot\u00f2graf amb un talent del qual se sentir\u00e0 a parlar. Tamb\u00e9 l\u2019Emma Llensa<\/a>, l\u2019experta en m\u00e0rqueting digital que ens va ajudar a fer la convocat\u00f2ria a Girona, a qui agraeixo el gran \u00e8xit d\u2019assist\u00e8ncia amb m\u00e9s de 40 persones. Entre elles, el tinent d\u2019alcalde de Girona, que ens va fer l\u2019honor d\u2019acompanyar-nos (gr\u00e0cies, Carles Ribas per haver trobat un forat en la teva ajustada agenda), els meus tiets de Roses (un pet\u00f3, Gl\u00f2ria i Ivo), emprenedores (parlo en femen\u00ed perqu\u00e8 la majoria eren dones), comerciants, curiosos i, fins i tot, algun barcelon\u00ed que va fer, com nosaltres, un puja i baixa.<\/p>\n

A dos quarts de vuit la sala era plena. Vam deixar els cinc minuts de cortesia i a dos quarts i cinc vam comen\u00e7ar a flairar el llibre.<\/p>\n

Vam obrir les primeres p\u00e0gines i ja se\u2019n va desprendre la seva flaire. D\u2019una manera molt c\u00f2moda, amb el joc ben repartit per les dues professionals que tenia a banda i banda, amb la Txell Costa i la Marcela Topor, vam anar parlant de l\u2019aroma que fan les marques, dels projectes personals, d\u2019an\u00e8cdotes, de viv\u00e8ncies.
\nVam flairar algun exemple pr\u00e0ctic que explico en el llibre. Fins i tot, al final, em vaig atrevir a fer un petit ADR (an\u00e0lisi, diagn\u00f2stic i recomanacions en clau de publicitat) de 5 projectes de la sala, partint de les seves targetes de visita.<\/p>\n

Gaireb\u00e9 una hora de partit on vam xalar molt. Em va faltar una pr\u00f2rroga per aprofundir en el llibre. Aix\u00f2 rai, perqu\u00e8 si us fa goig, el podeu comprar avui mateix a la vostra llibreria habitual i llegir-ne el primer cap\u00edtol de franc, aqu\u00ed, entrant al web www.aromademarca.cat<\/a>.<\/span><\/p>\n

Gr\u00e0cies, Girona, per haver-me fet sentir com a casa!
\nGr\u00e0cies, Girona, per haver-me deixat enamorar de la teva aroma. Quan et sents com a casa, tot \u00e9s m\u00e9s f\u00e0cil.<\/p>\n

Aqu\u00ed, l\u2019enlla\u00e7 amb la presentaci\u00f3: http:\/\/youtu.be\/EPSINf5x3d8<\/span>\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Divendres vaig fer la tercera presentaci\u00f3 del meu primer llibre, Aroma de marca, de Cosset\u00e0nia Edicions, un recull de 15 hist\u00f2ries reals amb claus per crear una bona marca. Si era dia 30, tocava a Girona. Estava un p\u00e8l neguitosa. Era la tercera, s\u00ed, per\u00f2 jugava en camp contrari. Les dues primeres van ser a […]<\/p>\n","protected":false},"author":1,"featured_media":1998,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12,15],"tags":[38,49,50,51,19,52,53,21,54],"class_list":["post-1994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","category-mitjans-de-comunicacio","tag-aroma-de-marca","tag-emprenedoria","tag-empresa","tag-girona","tag-marca","tag-marcela-topor","tag-periodisme-girona","tag-publicitat","tag-txell-costa","entry","has-media"],"yoast_head":"\nAroma de marca de Marta Royo a Girona amb Marcela Topor i Txell Costa<\/title>\n<meta name=\"description\" content=\"El llibre Aroma de marca de Marta Royo Espinet, arriba a Girona presentat per la Marcela Topor i Txell Costa. 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