{"id":2002,"date":"2018-12-13T19:35:20","date_gmt":"2018-12-13T19:35:20","guid":{"rendered":"http:\/\/www.mosaiking.com\/?p=2002"},"modified":"2018-12-13T19:35:20","modified_gmt":"2018-12-13T19:35:20","slug":"aquest-any-el-nadal-te-una-nova-aroma","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/aquest-any-el-nadal-te-una-nova-aroma\/","title":{"rendered":"Aquest any, el Nadal t\u00e9 una nova aroma"},"content":{"rendered":"

Benvolguts,<\/p>\n

Aquest any, el Nadal t\u00e9 una nova aroma.
\nDespr\u00e9s d\u2019un temps d\u2019intensa feina, com molts ja sabeu, el 7 de novembre va sortir al mercat el meu primer llibre, Aroma de <\/em>m<\/em>arca<\/em><\/a>, editat i publicat per Cosset\u00e0nia Edicions<\/a>.
\nAquest Nadal ser\u00e0 especial. Ser\u00e0 diferent. El passarem en fam\u00edlia i serem un m\u00e9s a taula.<\/p>\n

Com ja he anat explicant, Aroma de marca<\/em>\u00e9s un llibre molt meu. \u00c9s un recull de 15 hist\u00f2ries personals, amb an\u00e8cdotes fresques, i fins i tot un punt divertides, on explico diversos casos reals on calia crear o millorar una marca. Per tant, a cada cap\u00edtol hi dono els meus tocs, els tocs Royo, per ajudar a solucionar aquell neguit d\u2019aquell negoci en q\u00fcesti\u00f3. Entre d\u2019altres, com fer un logo, com crear una web o com posar nom a un projecte.
\nParlo d\u2019una perruqueria, d\u2019un celler de vins, d\u2019un esportista d\u2019elit, d\u2019una cuinera, d\u2019unes pistes d\u2019esqu\u00ed, d\u2019uns cursos per perdre la por als llocs tancats, dels pol\u00edtics, de les empreses industrials, del m\u00e0rqueting farmac\u00e8utic…
\nEn fi, com veieu, no em deixo ning\u00fa,ja que tothom t\u00e9 el dret (i el deure) de tenir una bona marca i de dissenyar seva campanya de publicitat per donar-se a con\u00e8ixer al mercat.<\/strong><\/p>\n

Dit aix\u00f2, avui no m\u2019enrotllar\u00e9 m\u00e9s. Us vull animar a regalar Aroma de marca<\/em>als vostres clients, amics o familiars.<\/p>\n

Per qu\u00e8 regalar Aroma de marca<\/em>aquest Nadal?<\/strong><\/p>\n

    \n
  1. Perqu\u00e8 \u00e9s, per sobre de tot, un llibre dirigit a tots els p\u00fablics<\/strong>. No \u00e9s un llibre empresarial. \u00c9s un llibre per a tothom. Naturalment, sempre que el lector tingui un cert inter\u00e8s en les marques i en la publicitat. No regalis un filet de vedella a un vegetari\u00e0…<\/li>\n
  2. Perqu\u00e8 \u00e9s un llibre ple de viv\u00e8ncies personals<\/strong>. Amb an\u00e8cdotes Royo. Els que em coneixeu, m\u2019hi reconeixereu de seguida. Els qui no, podreu saber realment qui \u00e9s la Marta Royo Espinet. Una apassionada de la publicitat i tamb\u00e9 de la vida.<\/li>\n
  3. Perqu\u00e8 qui busqui tocs i pistes sobre com crear (o millorar) una marca i difondre-la<\/strong>, trobar\u00e0 l\u2019aroma per comen\u00e7ar a pensar-hi. Mireu que dic l\u2019aroma<\/em>. No \u00e9s un manual ni un llibre docent. \u00c9s la manera com jo entenc que cal fer bona publicitat, sense que sigui important si ets gran o si ets petit.<\/li>\n
  4. Perqu\u00e8 \u00e9s molt f\u00e0cil i r\u00e0pid de llegir<\/strong>, i el pots combinar amb la teva novel\u00b7la de la tauleta de nit. Cada dia pots llegir un cap\u00edtol i reflexionar-hi. L\u2019endem\u00e0 el tornes a agafar i no cal que segueixi cap fil. Una cosa important, avui que estem tan saturats d\u2019informaci\u00f3…<\/li>\n
  5. Perqu\u00e8 est\u00e0 escrit amb molt entusiasme, passi\u00f3 i esfor\u00e7<\/strong>, i pensat per a tu i per als teus.<\/li>\n<\/ol>\n

    Bon Nadal, aquest any, amb aroma de canalons, cava, torrons i una aroma m\u00e9s, la de marca.<\/strong><\/p>\n

    * Aroma de marca el pots trobar a la teva llibreria habitual, al web de l’editorial <\/a>o a Amazon<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

    Benvolguts, Aquest any, el Nadal t\u00e9 una nova aroma. Despr\u00e9s d\u2019un temps d\u2019intensa feina, com molts ja sabeu, el 7 de novembre va sortir al mercat el meu primer llibre, Aroma de marca, editat i publicat per Cosset\u00e0nia Edicions. Aquest Nadal ser\u00e0 especial. Ser\u00e0 diferent. El passarem en fam\u00edlia i serem un m\u00e9s a taula. […]<\/p>\n","protected":false},"author":1,"featured_media":2003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[38,29,20,55,21],"class_list":["post-2002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","tag-aroma-de-marca","tag-barcelona","tag-mosaiking-comunicacio","tag-nadal","tag-publicitat","entry","has-media"],"yoast_head":"\nAquest Nadal regala "Aroma de marca". 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