{"id":2285,"date":"2019-03-06T11:20:59","date_gmt":"2019-03-06T11:20:59","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=2285"},"modified":"2019-03-06T11:20:59","modified_gmt":"2019-03-06T11:20:59","slug":"passam-el-fairy","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/passam-el-fairy\/","title":{"rendered":"Passa\u2019m el Fairy"},"content":{"rendered":"

\"\"<\/p>\n

\u00bfUs ho podeu creure? Ahir al vespre es va espatllar\u00a0el rentavaixella! Quina casualitat!<\/p>\n

Aquest mat\u00ed havent esmorzat:<\/p>\n

– \u00a0\u201cJoan, passa\u2019m el Fairy\u201d.<\/p>\n

Inevitablement hem rigut tristament, si aix\u00f2 \u00e9s possible. El meu fill m\u2019ha fet notar que li he demanat \u201cel Fairy\u201d en lloc del sab\u00f3 dels plats.<\/p>\n

I per qu\u00e8? Perqu\u00e8 avui dimarts, el BRAND AWARENESS<\/strong> (coneixement o notorietat de marca) de Fairy ha pujat mil punts. Quan jo era petita, la marca del detergent per excel\u00b7l\u00e8ncia, era el Mistol de Henkel, multinacional alemana. I ja fa anys que ho \u00e9s Fairy de Procter and Gamble, d\u2019una altra multinacional, en aquest cas americana. A Espanya est\u00e0 a Alcobendas.<\/p>\n

I el motiu d\u2019aquesta \u201cpujada de punts\u201d deu ser de tots coneguda, per aix\u00f2 se\u2019m far\u00e0 dif\u00edcil opinar nom\u00e9s de la marca Fairy.<\/p>\n

Com a professional de la comunicaci\u00f3 parlo de marques i no caldria donar la meva opini\u00f3 sobre els fets, per\u00f2 en aquest cas, em caldr\u00e0 fer-ho i s\u00ed que ser\u00e0 del tot esbiaixada.<\/p>\n

Per mi, el problema no el t\u00e9 Fairy. Al contrari, la marca en aquest cas no ha fet res mal fet i fins i tot se n’ha beneficiat de tot plegat.<\/p>\n

La marca s\u2019ha posat en boca del Sr. Millo, el delegat del govern durant el 155, amb \u201cla trampa de Fairy\u201d. Es veu que escampaven sab\u00f3 a les portes dels punts de votaci\u00f3. I el sab\u00f3 feia caure els \u2018piolins\u2019. A banda, que si fos veritat, Fairy no tindria la culpa de res, ja que l\u2019usuari final no \u00e9s ell, sin\u00f3 les persones que l\u2019han fet servir.<\/p>\n

\u00c9s com si fas un c\u00f2ctel Molotov amb whisky escoc\u00e8s Ballantine\u2019s o benzina Repsol? La culpa ser\u00e0 de Ballantine\u2019s o de Repsol?<\/p>\n

Convertir-te en TT (trending topic) a Twitter, vol dir que la gent (si m\u00e9s no la m\u00e9s jove) ja mai m\u00e9s rentar\u00e0 els plats amb detergent. Ho far\u00e0 amb el Fairy, ja que ha passat a la categoria de gen\u00e8ric per sempre m\u00e9s. Tenim els Kleenex, el Cel\u00b7lo, les Bambes i ara el Fairy.<\/p>\n

Com que no me\u2019n puc estar de donar la meva opini\u00f3, per a mi, seria horror\u00f3s que en Millo fes servir la meva marca per il\u00b7lustrar una CALUMNIA. Per exemple, si hagu\u00e9s dit que ag\u00e8ncies de publicitat com Mosaiking Comunicaci\u00f3<\/a> van difondre el missatge de qu\u00e8 la poblaci\u00f3 llanc\u00e9s pedres per les finestres dels col\u00b7legis o llocs de votaci\u00f3 per impedir l\u2019entrada de les forces de seguretat. No m\u2019ho vull ni imaginar!<\/p>\n

Com s\u2019ho prendr\u00e0 i qu\u00e8 far\u00e0 P&G (Fairy) no ho s\u00e9. Segons sembla, no ha volgut donar cap explicaci\u00f3 ni cap opini\u00f3. Potser, si es vol desmarcar de la pol\u00edtica, far\u00e0 un comunicat dient que no t\u00e9 absolutament res a veure amb els comentaris del Sr. Enric Millo?<\/p>\n

Avui dimarts ha estat un dia molt n\u00e9t perqu\u00e8 si l\u2019hem comen\u00e7at rentant els plats, l\u2019hem acabat fregant el terra amb l\u2019Ajax Pino. Els m\u00e9s futbolers ja m\u2019entendreu ; )<\/p>\n

Aqu\u00ed els meus segons de gl\u00f2ria parlant-ne a Rac1, a Can Bast\u00e9<\/a>! Gr\u00e0cies per la confian\u00e7a, Jordi i equip.<\/p>\n

La foto \u00e9s d’arxiu d’una de les campanyes publicit\u00e0ries del rentavaixelles Fairy.<\/em><\/h6>\n","protected":false},"excerpt":{"rendered":"

\u00bfUs ho podeu creure? Ahir al vespre es va espatllar\u00a0el rentavaixella! Quina casualitat! Aquest mat\u00ed havent esmorzat: – \u00a0\u201cJoan, passa\u2019m el Fairy\u201d. Inevitablement hem rigut tristament, si aix\u00f2 \u00e9s possible. El meu fill m\u2019ha fet notar que li he demanat \u201cel Fairy\u201d en lloc del sab\u00f3 dels plats. I per qu\u00e8? Perqu\u00e8 avui dimarts, el […]<\/p>\n","protected":false},"author":1,"featured_media":2286,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[38,61,16,17,62,63,40,21,64,59,22],"class_list":["post-2285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","tag-aroma-de-marca","tag-baste","tag-branding","tag-comunicacio","tag-el-mon-a-rac1","tag-fairy","tag-mosaiking","tag-publicitat","tag-rac1","tag-radio","tag-sarria","entry","has-media"],"yoast_head":"\nPassa\u2019m el Fairy - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/passam-el-fairy\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Passa\u2019m el Fairy - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"\u00bfUs ho podeu creure? Ahir al vespre es va espatllar\u00a0el rentavaixella! Quina casualitat! Aquest mat\u00ed havent esmorzat: – \u00a0\u201cJoan, passa\u2019m el Fairy\u201d. Inevitablement hem rigut tristament, si aix\u00f2 \u00e9s possible. El meu fill m\u2019ha fet notar que li he demanat \u201cel Fairy\u201d en lloc del sab\u00f3 dels plats. I per qu\u00e8? 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