{"id":2358,"date":"2019-05-07T08:39:56","date_gmt":"2019-05-07T08:39:56","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=2358"},"modified":"2019-05-07T08:39:56","modified_gmt":"2019-05-07T08:39:56","slug":"catarsi","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/catarsi\/","title":{"rendered":"Catarsi"},"content":{"rendered":"

\u2014Marta, t\u2019has fet mal?!
\n\u2014S\u00ed.
\n\u2014Te n\u2019has fet! A veure si aix\u00ed n\u2019aprens\u2026<\/p>\n

Aix\u00f2 em deien de petita. I haig de recon\u00e8ixer que una mica de rabieta<\/em>s\u00ed que em feia. Els pares a poc a poc anaven deixant anar la corda. No \u00e9s gens f\u00e0cil, i des que fa vint anys que soc mare, prou s\u00e9 el que costa. Un dels principals errors que solem cometre els pares \u00e9s anticipar-nos als actes dels nostres fills. Per pressa, per falta de paci\u00e8ncia o perqu\u00e8 subestimem les seves capacitats. Encara que no ho sembli, aquest post no va d\u2019educaci\u00f3 infantil. No \u00e9s el meu negociat. Per\u00f2 el sentit com\u00fa, el seny, dit a casa nostra, tamb\u00e9 es pot aplicar a la gesti\u00f3 d\u2019un negoci, d\u2019una empresa, d\u2019una marca\u2026 A vegades t\u2019has de fotre una bona h\u00f2stia (ja em perdonareu el llenguatge col\u00b7loquial) per tornar a comen\u00e7ar. Res passa per casualitat.<\/p>\n

D\u2019exemples en tenim uns quants. Aqu\u00ed en repasso dos. L\u2019any 1985, a Apple<\/strong>, John Sculley provoca la ren\u00fancia de Steve Jobs, qui dos anys abans li havia demanat que accept\u00e9s el c\u00e0rrec de president de la companyia. Un cop fora de la companyia de la poma, Steve Jobs funda Next i Pixar. I, el 1997, Apple demana a Jobs que torni, i ho fa amb productes estrella com l\u2019iMac, l\u2019iPod i l\u2019iTunes, que converteixen Apple en una icona de la ind\u00fastria tecnol\u00f2gica i el disseny.
\nO, un cas m\u00e9s proper, la coneguda marca de merchandising<\/em>humor\u00edstic Kukuxumusu<\/strong>, que tamb\u00e9 ha tingut problemes amb un dels seus fundadors i creatiu del grup, Mikel Urmeneta, que despr\u00e9s de diversos litigis ha creat la seva pr\u00f2pia marca, Katuki Saguyaki.
\nSi no hi ha frac\u00e0s, voldr\u00e0 dir que no has de fer res per aconseguir l\u2019\u00e8xit.<\/p>\n

Us proposo unes humils reflexions per superar el frac\u00e0s (empresarial):<\/strong><\/p>\n

    \n
  1. Anomena el frac\u00e0s d\u2019una altra manera. <\/strong>Experi\u00e8ncia? Cam\u00ed? Oportunitat de canvi?<\/li>\n
  2. Fes servir el frac\u00e0s com un gra\u00f3. <\/strong>D\u2019una cosa dolenta sovint en surt una de bona. Troba-la!<\/li>\n
  3. Atura\u2019t per continuar.<\/strong>Tingues paci\u00e8ncia i persevera. Reflexiona per saber on pots millorar.<\/li>\n
  4. No amaguis el frac\u00e0s.<\/strong>Prendre riscos i assumir-los per avan\u00e7ar i no tornar-te a equivocar en el mateix.<\/li>\n
  5. Apr\u00e8n del frac\u00e0s.<\/strong>Redefineix. Canvia l\u2019enfocament. Revisa les teves motivacions i els teus objectius.<\/li>\n<\/ol>\n

     <\/p>\n

    Et diran: \u201cHas fet una catarsi!\u201d. \u201cUna qu\u00e8\u2026?\u201d. \u201cUna purificaci\u00f3!\u201d. Un tornar a comen\u00e7ar despr\u00e9s d\u2019una situaci\u00f3 dura, dolenta. Fins i tot m\u2019atreviria a dir traum\u00e0tica<\/em>.
    \nQ\u00fcestiona\u2019t, enfronta\u2019t als teus dimonis i creix de mica en mica\u2026 \u00c9s el que procuro fer jo des de Mosaiking Comunicaci\u00f3<\/strong><\/a>: ser coherent dins la mateixa incoher\u00e8ncia\u2026 I recorda-ho: despr\u00e9s de la tempesta sempre ve la calma. O aix\u00f2 diuen…<\/p>\n

    <\/div>\n","protected":false},"excerpt":{"rendered":"

    \u2014Marta, t\u2019has fet mal?! \u2014S\u00ed. \u2014Te n\u2019has fet! A veure si aix\u00ed n\u2019aprens\u2026 Aix\u00f2 em deien de petita. I haig de recon\u00e8ixer que una mica de rabietas\u00ed que em feia. Els pares a poc a poc anaven deixant anar la corda. No \u00e9s gens f\u00e0cil, i des que fa vint anys que soc mare, prou […]<\/p>\n","protected":false},"author":1,"featured_media":2359,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[38,16,78,17,49,79,80,19,20,21,22],"class_list":["post-2358","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mitjans-de-comunicacio","tag-aroma-de-marca","tag-branding","tag-catarsi","tag-comunicacio","tag-emprenedoria","tag-fracas","tag-lectura","tag-marca","tag-mosaiking-comunicacio","tag-publicitat","tag-sarria","entry","has-media"],"yoast_head":"\nCatarsi. 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