{"id":2436,"date":"2019-05-29T09:25:38","date_gmt":"2019-05-29T09:25:38","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=2436"},"modified":"2019-05-29T09:25:38","modified_gmt":"2019-05-29T09:25:38","slug":"rentadora-cotxe-mobil-i-radio","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/rentadora-cotxe-mobil-i-radio\/","title":{"rendered":"Rentadora, cotxe, m\u00f2bil i&#8230; r\u00e0dio"},"content":{"rendered":"<p class=\"Peromissi\">Ja fa uns quants anys, despr\u00e9s de les olimp\u00edades de Barcelona 92, a casa els meus avis van comprar una tele. Un televisor Mitsubishi. Eren els televisors que havien conviscut amb els atletes en els pisos de la Vila Ol\u00edmpica. Es veia molt b\u00e9, va durar molts anys, i si tenia una avaria la reparaven i Sant tornem-hi!<br \/>\nLa meva \u00e0via xalava quan rebia una visita. Si passaven a la sala, i veien el nou aparell i es fixaven en la marca, ja es delia per la pregunta:\u201cUna tele Mitsubishi?! Per\u00f2 que no fan cotxes, aquests?!\u201d. I la meva \u00e0via, amb aquella ironia dels de Reus, responia:\u201cS\u00ed, no va connectada a la <i>lectra<\/i>. Funciona amb gasolina!\u201d.<\/p>\n<p class=\"Peromissi\"><i><br \/>\n<\/i>A la meva \u00e0via segur que li agradaria la campanya que estem sentint aquests dies mitjan\u00e7ant una s\u00e8rie de falques publicit\u00e0ries disseminades per les ones catalanes. Obro par\u00e8ntesi i aprofito per dir que la r\u00e0dio, tot i el bum de les xarxes socials, segueix essent un mitj\u00e0 fant\u00e0stic a tenir en compte per difondre les campanyes de publicitat.\u00a0\u00c9s la campanya de Samsung, que t\u00e9 com a objectiu comunicar la seva gamma de rentadores i dotar la marca de notorietat en aquesta nova categoria on entren. En aquesta campanya, que no \u00e9s nova (la primera va ser l\u2019any 2018), la companyia busca associar la marca Samsung a una nova tecnologia, la tecnologia de la bugada, igual que s\u2019havia associat fins ara a televisors o tel\u00e8fons intel\u00b7ligents. Presenta situacions en clau d\u2019humor on el consumidor confon la rentadora Samsung amb els televisors. A m\u00e9s, est\u00e0 molt ben interpretada pels dobladors.<\/p>\n<p class=\"Peromissi\">La campanya la formen vuit falques. I, amb la pe\u00e7a, es vol fer entendre que la marca que fa televisors tamb\u00e9 fabrica rentadores. Per\u00f2, sobretot, que s\u00f3n igual de bones que la resta dels seus productes. Aquesta seria la seva proposta de valor. Rentadores amb tecnologia de televisors.<br \/>\nLa campanya va rebre un Premi Ondas l\u2019any passat, \u00e9s de l\u2019ag\u00e8ncia Publicis (Madrid) i el seu creatiu \u00e9s un <i>xiquet\u00a0<\/i>de Reus, Gerard Andreu.<\/p>\n<p class=\"Peromissi\">La meva \u00e0via de ben segur que li diria:<i><\/i>\u201cXiquet, molt b\u00e9 aquesta <i>cunya<\/i>, tot i que ja l\u2019haguessis pogut pensar tamb\u00e9 en catal\u00e0!\u201d. Feu la prova, escolteu-la i aneu-la traduint. <a href=\"https:\/\/soundcloud.com\/cm-wysi\/01-mix-samsung-lavadora-v\">Aqu\u00ed la falca.<\/a> Ja me\u2019n direu el qu\u00e8\u2026<\/p>\n<p class=\"Peromissi\"><strong>I tu, quines campanyes fas? <\/strong>Gran o petit, tingues la teva&#8230;<\/p>\n<p class=\"Peromissi\">\n<p class=\"Peromissi\"><i>\u00a0<\/i><\/p>\n<p class=\"CosAA\">\n","protected":false},"excerpt":{"rendered":"<p>Ja fa uns quants anys, despr\u00e9s de les olimp\u00edades de Barcelona 92, a casa els meus avis van comprar una tele. Un televisor Mitsubishi. Eren els televisors que havien conviscut amb els atletes en els pisos de la Vila Ol\u00edmpica. Es veia molt b\u00e9, va durar molts anys, i si tenia una avaria la reparaven [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2437,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[67,38,29,20,22],"class_list":["post-2436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mitjans-de-comunicacio","tag-agencia-de-publicitat","tag-aroma-de-marca","tag-barcelona","tag-mosaiking-comunicacio","tag-sarria","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rentadora, cotxe, m\u00f2bil i... r\u00e0dio - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/rentadora-cotxe-mobil-i-radio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rentadora, cotxe, m\u00f2bil i... r\u00e0dio - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"Ja fa uns quants anys, despr\u00e9s de les olimp\u00edades de Barcelona 92, a casa els meus avis van comprar una tele. 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