{"id":2499,"date":"2019-07-03T16:17:13","date_gmt":"2019-07-03T16:17:13","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=2499"},"modified":"2019-07-03T16:17:13","modified_gmt":"2019-07-03T16:17:13","slug":"que-no-pari-la-musica","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/que-no-pari-la-musica\/","title":{"rendered":"Que no pari la m\u00fasica!"},"content":{"rendered":"

Quan era petita detestava la classe de m\u00fasica, amb la profe<\/em> \u00abla Maria de m\u00fasica\u00bb. A les 9 del mat\u00ed ja ens posava m\u00fasica cl\u00e0ssica, ens donava un retolador i ens deia…: \u201cDibuixeu el que us suggereix aquesta m\u00fasica\u201d. Jo no entenia el que em demanaven, perqu\u00e8 a mi la m\u00fasica no m\u2019agradava. I menys a les 9 del mat\u00ed, que encara molts dies no m\u2019havia despertat del tot. No em suggeria res. Recordo que dibuixava l\u00ednies rectes quan la m\u00fasica era suau, i, quan la cosa s\u2019animava, comen\u00e7ava a pintar corbes amunt i avall (tipus la figura d\u2019un electrocardiograma). A mesura que em vaig anar fent gran, vaig anar descobrint, entre moltes altres coses, la m\u00fasica i tot all\u00f2 que provocava: emocions.<\/p>\n

Per qu\u00e8 la m\u00fasica emociona?<\/strong> Diuen els experts que el sexe, les drogues i la m\u00fasica activen el mateix circuit cerebral. El de la recompensa. El del plaer. Juntament amb el menjar i amb l\u2019alcohol, la m\u00fasica allibera opioides end\u00f2gens com endorfines i neurotransmissors com la dopamina.
\nDes de les can\u00e7ons de bressol fins a un concert memorable, passant per les bandes sonores d\u2019una pel\u00b7l\u00edcula o el jingle d\u2019un espot, la m\u00fasica provoca emocions intenses, sovint amb relats f\u00edsics inclosos: calfreds, somriures, plors, relaxaci\u00f3 o tensi\u00f3 muscular. \u00c9s impressionant veure com una cosa tan senzilla com una can\u00e7\u00f3 pot canviar una cosa tan complexa com les emocions. Val a dir que tamb\u00e9 hi ha m\u00fasiques que no ens \u201csonen b\u00e9\u201d, que no \u201cens diuen res\u201d, que \u201cno ens arriben\u201d\u2026 Per tant, tamb\u00e9 generen emocions: el \u201cni fu, ni fa\u201d.
\nAl costat de les m\u00fasiques hi ha els relats. Les pel\u00b7l\u00edcules, les marques. En definitiva, les experi\u00e8ncies.<\/p>\n

Aqu\u00ed et deixo 5 pistes per captar l\u2019atenci\u00f3 del teu relat mitjan\u00e7at la m\u00fasica:<\/strong><\/p>\n

    \n
  1. Fes servir la m\u00fasica com a element propi i diferenciador.<\/strong> Qui no recorda les m\u00fasiques d\u2019Estrella Damm o de Coca-Cola?<\/li>\n
  2. Aprofita\u2019t de la mem\u00f2ria sensorial dels consumidors.<\/strong> Recordaran m\u00e9s aquells productes que impactin la seva mem\u00f2ria sensorial. Tens present el cop de maleter de Volkswagen?<\/li>\n
  3. Mira de generar emocions positives<\/strong>. Les reaccions de les persones enfront de diferents tipus de m\u00fasica s\u00f3n b\u00e0sicament universals. Una can\u00e7\u00f3 alegre provocar\u00e0 bon rotllo.<\/li>\n
  4. Activa els clients mitjan\u00e7ant la m\u00fasica.<\/strong> La m\u00fasica activa, per tant, fa que ens predisposem a dur a terme una acci\u00f3.<\/li>\n
  5. Tamb\u00e9 n’existeix una altra per\u00f2, la m\u00fasica del silenci.<\/strong> Encara que el post vagi de so i m\u00fasica\u2026 quan es produeix el silenci ens n\u2019adonem, oi? \u201cQuin descans\u201d, de vegades podem arribar a expressar\u2026 Recordes el darrer espot de Veri?<\/a><\/li>\n<\/ol>\n

    Aqu\u00ed et deixo la playlist<\/em> de juliol,<\/a>\u00a0 de Mosaiking Comunicaci\u00f3 <\/a><\/strong>amb bandes sonores de pel\u00b7l\u00edcules de tota la vida. Entre d\u2019altres, La misi\u00f3n, La llista de Schindler, Mem\u00f2ries d\u2019\u00c0frica, Blade Runner <\/em>i Gladiator.\u00a0 <\/em>M\u00fasiques, com algunes marques, que mai passen de moda. I que emocionen. A cadasc\u00fa amb la seva emoci\u00f3, \u00e9s clar! I a tu, t\u2019agrada la m\u00fasica? Qu\u00e8 et transmet?<\/p>\n

    Que no pari la m\u00fasica!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Quan era petita detestava la classe de m\u00fasica, amb la profe \u00abla Maria de m\u00fasica\u00bb. A les 9 del mat\u00ed ja ens posava m\u00fasica cl\u00e0ssica, ens donava un retolador i ens deia…: \u201cDibuixeu el que us suggereix aquesta m\u00fasica\u201d. Jo no entenia el que em demanaven, perqu\u00e8 a mi la m\u00fasica no m\u2019agradava. I menys […]<\/p>\n","protected":false},"author":1,"featured_media":2505,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[38,16,17,81,21,82],"class_list":["post-2499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","tag-aroma-de-marca","tag-branding","tag-comunicacio","tag-musica","tag-publicitat","tag-spotify","entry","has-media"],"yoast_head":"\nQue no pari la m\u00fasica! - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/que-no-pari-la-musica\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Que no pari la m\u00fasica! - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"Quan era petita detestava la classe de m\u00fasica, amb la profe \u00abla Maria de m\u00fasica\u00bb. A les 9 del mat\u00ed ja ens posava m\u00fasica cl\u00e0ssica, ens donava un retolador i ens deia…: \u201cDibuixeu el que us suggereix aquesta m\u00fasica\u201d. Jo no entenia el que em demanaven, perqu\u00e8 a mi la m\u00fasica no m\u2019agradava. 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