{"id":3201,"date":"2019-09-17T16:57:19","date_gmt":"2019-09-17T14:57:19","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=3201"},"modified":"2019-09-17T16:57:19","modified_gmt":"2019-09-17T14:57:19","slug":"reivindico-la-comunicacio-en-el-sector-industrial","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/reivindico-la-comunicacio-en-el-sector-industrial\/","title":{"rendered":"Reivindico la comunicaci\u00f3 en el sector industrial"},"content":{"rendered":"\n

<\/p>\n\n\n\n

– Papa, puc posar els dits dintre l\u2019endoll?<\/p>\n\n\n\n

– No, Marta, que et passaria el corrent\u2026<\/p>\n\n\n\n

– Mama, puc posar els dits dintre l\u2019endoll?<\/p>\n\n\n\n

– No, Marta, que et passaria el corrent\u2026<\/p>\n\n\n\n

I aix\u00ed fins a\u2026<\/p>\n\n\n\n

– FICA\u2019LS ALL\u00c0 ON VUUUULGUIS!<\/p>\n\n\n\n

– S\u00ed, home! Perqu\u00e8 em passi el corrent!<\/p>\n\n\n\n

Sembla una broma, per\u00f2 no s\u2019allunya gaire de la meva realitat. A casa, quan era petita, els meus pares havien de vigilar for\u00e7a perqu\u00e8, curiosa com soc, sempre en podia fer \u201calguna\u201d… Aleshores no hi havia els protectors d\u2019endolls que ara trobem en ferreteries i en grans magatzems suecs. Calia vigilar amb aquelles pessigolles ocasionades pel pas d\u2019una petita quantitat de corrent el\u00e8ctric a trav\u00e9s del meu cos, perqu\u00e8 eren molt perilloses. El pare m\u2019avisava i em renyava, s\u00ed, per\u00f2 tamb\u00e9 em deia qu\u00e8 em podia passar. Jo, espantada, i ell, seri\u00f3s. No era un joc, all\u00f2 de l\u2019electricitat.<\/p>\n\n\n\n

El meu pare (ACS) era enginyer industrial i va presidir durant m\u00e9s de 30 anys una de les empreses l\u00edder d\u2019\u00e0mbit mundial en fabricaci\u00f3 i distribuci\u00f3 de material el\u00e8ctric. Suposo que per aix\u00f2 a casa \u00e9rem tan sensibles amb el tema. <\/p>\n\n\n\n

Tant la seva manera de ser com la seva traject\u00f2ria professional em van servir per aprendre (entre milers de coses) la import\u00e0ncia del m\u00e0rqueting industrial.\u00a0Vaig entendre i saber que els productes industrials tamb\u00e9 necessiten la seva estrat\u00e8gia empresarial, el seu propi m\u00e0rqueting, la seva imatge de marca, la comunicaci\u00f3 i la publicitat.<\/strong> De fet, Schneider Electric, llavors Groupe Schneider, als anys noranta ja va ser pionera, de la maneta de l\u2019ag\u00e8ncia de publicitat FCB Arge liderada per Joaquim Roca, en fer un esdeveniment en xarxa, via sat\u00e8l\u00b7lit, entre setciutats d\u2019Espanya. Una mena d\u2019Skype de fa m\u00e9s de 25 anys! Tots connectats alhora, amb en Jordi Margarit fent de mestre de cerim\u00f2nia amb els continguts, en Ricardo Fern\u00e1ndez Deu presentant (una abra\u00e7ada per tots tres si en algun moment em llegiu), i el pare parlant de l\u2019estrat\u00e8gia empresarial i dels \u00e8xits aconseguits gr\u00e0ciesa tot l\u2019equip. El pare tamb\u00e9 era de recon\u00e8ixer la feina ben feta!<\/p>\n\n\n\n

Si ho comparem amb el gran consum, el mercat a qu\u00e8 estem acostumats, les estrat\u00e8gies i els temps s\u00f3n diferents, per\u00f2 les eines s\u00f3n les mateixes. <\/p>\n\n\n\n

El m\u00e0rqueting industrial sembla el parent pobre del m\u00e0rqueting com a disciplina, i sovint no se li dedica la suficient atenci\u00f3, quan hauria de ser tot el contrari. \u00c9s diferent la forma d\u2019arribar als clients, per\u00f2 hi ha certs punts en com\u00fa i h\u00e0bits que tota empresa industrial hauria de considerar, entre els quals, la necessitat de tenir una estrat\u00e8gia de comunicaci\u00f3 (qu\u00e8 dir i com dir-ho), uns bons conceptes creatius, uns dissenys gr\u00e0fics tamb\u00e9 que enamorin i unes accions promocionals, i tot subjecte a uns pressupostos pr\u00e8viament planificats, amb mitjans t\u00e8cnics i equips humans qualificats i suficients per assolir uns objectius mesurables i quantificables. <\/p>\n\n\n\n

Aquest \u00e9s un extracte del cap\u00edtol 6 del meu primer llibre, Aroma de marca: \u201cUll, no t\u2019enrampis\u201d, que dedico al meu pare, Ramon Royo Badia.
Ell et deia les coses clarament, sense subterfugis ni circumloquis, sense embuts. Era una gran persona i el millor pare del m\u00f3n! <\/em><\/p>\n\n\n\n


Si vols saber com acaba el cap\u00edtol i con\u00e8ixer els altres 15 cassos pr\u00e0ctics, pots copiar aquest enlla\u00e7 al teu navegador, descarregar el primer cap\u00edtol o comprar el llibre http:\/\/bit.ly\/1rcapitolgratis<\/a><\/p>\n\n\n\n

I tu, com treballes el teu m\u00e0rqueting i la teva comunicaci\u00f3?<\/strong><\/p>\n\n\n\n

Contacta amb mi i en parlem.<\/p>\n","protected":false},"excerpt":{"rendered":"

– Papa, puc posar els dits dintre l\u2019endoll? – No, Marta, que et passaria el corrent\u2026 – Mama, puc posar els dits dintre l\u2019endoll? – No, Marta, que et passaria el corrent\u2026 I aix\u00ed fins a\u2026 – FICA\u2019LS ALL\u00c0 ON VUUUULGUIS! – S\u00ed, home! Perqu\u00e8 em passi el corrent! Sembla una broma, per\u00f2 no s\u2019allunya […]<\/p>\n","protected":false},"author":1,"featured_media":3205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[40],"class_list":["post-3201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","tag-mosaiking","entry","has-media"],"yoast_head":"\nReivindico la comunicaci\u00f3 en el sector industrial - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/reivindico-la-comunicacio-en-el-sector-industrial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reivindico la comunicaci\u00f3 en el sector industrial - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"– Papa, puc posar els dits dintre l\u2019endoll? – No, Marta, que et passaria el corrent\u2026 – Mama, puc posar els dits dintre l\u2019endoll? – No, Marta, que et passaria el corrent\u2026 I aix\u00ed fins a\u2026 – FICA\u2019LS ALL\u00c0 ON VUUUULGUIS! – S\u00ed, home! 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