{"id":3416,"date":"2019-11-20T13:21:28","date_gmt":"2019-11-20T11:21:28","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=3416"},"modified":"2019-11-20T13:21:28","modified_gmt":"2019-11-20T11:21:28","slug":"si-no-comunicas-no-existes","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/si-no-comunicas-no-existes\/","title":{"rendered":"Si no comunicas, no existes"},"content":{"rendered":"\n<p><strong>\u00bfInformar o comunicar?<br>\u00bfT\u00e9 o caf\u00e9?<br>\u00bfBocadillo o croissant?<\/strong><br><br>No es lo mismo conducir que conducir un BMW\u2026<br>No es lo mismo ir al cine que ir a los Verdi\u2026<br>No es lo mismo tener un m\u00f3vil que tener un iPhone\u2026<br>&nbsp;<br>Y t\u00fa, tu persona, tu marca, tu negocio, tu empresa, tu comercio\u2026 \u00bfcomunicas o solo informas?<br><br><strong>\u00bfSabes cu\u00e1l es la diferencia?<\/strong> <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Informar<\/strong>&nbsp;es hacer saber algo a alguien para que se entere de una cosa que desconoce, sin esperar mucho a cambio.<\/li><li><strong>Comunicar<\/strong>&nbsp;es, adem\u00e1s, conseguir generar una emoci\u00f3n (alegr\u00eda, felicidad, tristeza, rabia\u2026) o una sensaci\u00f3n a tu interlocutor (agrado, desagrado, afinidad, rechazo, apat\u00eda, indiferencia\u2026).<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>\u00bfCu\u00e1ntas marcas hay en el mercado que comunican y cu\u00e1ntas que solo informan?&nbsp;\u00bfQuieres ser de las primeras o de las segundas?<\/strong><br>Seguro que quieres que tu marca comunique, emocione, genere sensaciones y, si eso ocurre, \u00a1a generar ventas!<\/p>\n\n\n\n<p><strong>Sigue leyendo y te explico c\u00f3mo vas a poder conseguirlo.<\/strong><\/p>\n\n\n\n<p style=\"color:#f30680\" class=\"has-text-color has-medium-font-size\"><strong>5 puntos para crear una buena marca y difundirla:<\/strong><\/p>\n\n\n\n<p><strong>\u00bfCu\u00e1ntas marcas hay en el mercado que comunican y cu\u00e1ntas que solo informan?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reflexi\u00f3n:<\/strong>&nbsp;cu\u00e1les son mis productos o servicios y a qui\u00e9n me dirijo.&nbsp;<strong><em>Qu\u00e9 soy, qu\u00e9 ofrezco y c\u00f3mo es mi cliente.<\/em><\/strong><\/li><li><strong>Diferenciaci\u00f3n:&nbsp;<\/strong>a m\u00e1s competencia, m\u00e1s necesidad de convertirte en especialista.&nbsp;<strong><em>En qu\u00e9 soy diferente.&nbsp;<\/em><\/strong><\/li><li><strong>Posicionamiento:&nbsp;<\/strong>encuentra tu nicho y dedica toda la pasi\u00f3n a posicionarte como diferente y, a poder ser, \u00a1\u00fanico y exclusivo!&nbsp;<strong><em>C\u00f3mo quiero ser percibido.<\/em><\/strong><\/li><li><strong>Comunicaci\u00f3n:&nbsp;<\/strong>tu objetivo es conseguir que tu producto, servicio o persona sea percibido como diferente ya desde el primer mensaje.&nbsp;<strong><em>Qu\u00e9 decir.<\/em><\/strong><\/li><li><strong>Creatividad:&nbsp;<\/strong>transmitir el mensaje de una forma creativa, notoria y visible.<br>Una imagen vale m\u00e1s que mil palabras.&nbsp;<strong><em>C\u00f3mo decirlo.<\/em><\/strong><\/li><\/ul>\n\n\n\n<p>&nbsp;<br><a href=\"http:\/\/www.extradigital.es\/el-melocoton-de-calanda-se-presenta-asi-sin-tapujos-para-dar-a-conocer-sus-cualidades-en-su-nueva-campana-de-publicidad\/?utm_source=Butllet%C3%AD+Mosaiking+Comunicaci%C3%B3&amp;utm_campaign=d9455f8494-EMAIL_CAMPAIGN_2019_11_20_11_11&amp;utm_medium=email&amp;utm_term=0_ff73ecaeb2-d9455f8494-\" target=\"_blank\" rel=\"noreferrer noopener\">Aqu\u00ed tienes un ejemplo<\/a>&nbsp;de c\u00f3mo un producto b\u00e1sico y de primera necesidad desarrolla una campa\u00f1a de publicidad maravillosa. \u00bfTe gustar\u00eda para tu producto o servicio?<br>&nbsp;<br>Si un simple melocot\u00f3n ha podido crear esta peque\u00f1a joya\u2026 \u00a1con tu marca tambi\u00e9n puedes crear una campa\u00f1a que emocione!<br>&nbsp;<br>Como dec\u00eda Steve Jobs, si t\u00fa no trabajas para tu sue\u00f1o, alguien te contratar\u00e1 para que trabajes para el suyo.<br>&nbsp;<br>Yo trabaj\u00e9 para el m\u00edo, crear mi agencia de publicidad,&nbsp;<strong><a href=\"http:\/\/www.mosaiking.com\/?utm_source=Butllet%C3%AD+Mosaiking+Comunicaci%C3%B3&amp;utm_campaign=d9455f8494-EMAIL_CAMPAIGN_2019_11_20_11_11&amp;utm_medium=email&amp;utm_term=0_ff73ecaeb2-d9455f8494-\">Mosaiking Comunicaci\u00f3<\/a>,<\/strong>&nbsp;y lo hice realidad.<br>&nbsp;<br><strong>\u00bfQuieres saber c\u00f3mo?&nbsp;<\/strong>Doy charlas sobre marca y marca personal para emprendedores y peque\u00f1as y medianas empresas basadas en mi experiencia en&nbsp;<em>branding<\/em>, publicidad y comunicaci\u00f3n. Mis charlas buscan haceros pensar en qu\u00e9 punto os encontr\u00e1is, qu\u00e9 pod\u00e9is o deb\u00e9is mejorar, y\u2026 \u00a1que nos lo pasemos bien! Tambi\u00e9n ofrezco consultor\u00edas individuales.<br>&nbsp;<br>Si te apetece saber m\u00e1s, no dudes en escribirme a&nbsp;<a href=\"mailto:marta.royo@mosaiking.com\">marta.royo@mosaiking.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfInformar o comunicar?\u00bfT\u00e9 o caf\u00e9?\u00bfBocadillo o croissant? No es lo mismo conducir que conducir un BMW\u2026No es lo mismo ir al cine que ir a los Verdi\u2026No es lo mismo tener un m\u00f3vil que tener un iPhone\u2026&nbsp;Y t\u00fa, tu persona, tu marca, tu negocio, tu empresa, tu comercio\u2026 \u00bfcomunicas o solo informas? \u00bfSabes cu\u00e1l es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3440,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Si no comunicas, no existes - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/si-no-comunicas-no-existes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Si no comunicas, no existes - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"\u00bfInformar o comunicar?\u00bfT\u00e9 o caf\u00e9?\u00bfBocadillo o croissant? 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