{"id":3535,"date":"2020-01-23T15:30:56","date_gmt":"2020-01-23T13:30:56","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=3535"},"modified":"2020-01-23T15:30:56","modified_gmt":"2020-01-23T13:30:56","slug":"girem-full","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/girem-full\/","title":{"rendered":"GIREM FULL!"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>&#8211; \u201cD\u2019aix\u00f2, no en\nvull parlar m\u00e9s, girem full!\u201d era l\u2019expressi\u00f3 que el meu pare feia servir quan\nalguna cosa no m\u2019era concedida, perqu\u00e8 no creia convenient que fos adequada per\na mi, sense discussions. O b\u00e9 es feia el silenci o b\u00e9 es passava a un altre\ntema.<br>\n&#8211; \u201cQuin full!\u201d, pensava jo, de menuda, quan encara no entens ben b\u00e9 com\nfunciona el llenguatge figurat. De gran ja ho vas entenent, fins que un dia et trobes\nque aquella expressi\u00f3 que et feia mal\u00edcia i et tornava impertinent l\u2019acabes repetint\nals teus fills.<br>\nS\u00ed, impertinent! Amb veu baixa sempre acabava remugant: <\/p>\n\n\n\n<p>&#8211; \u201cQuin full, quin\nfull\u2026! No en veig cap, de full, jo!\u201d. Eren d\u00e8ries menors, sense import\u00e0ncia.<\/p>\n\n\n\n<p><br>\nAix\u00f2 que de petita era una an\u00e8cdota, ara, de gran, ha tornat a passar amb una\naltra realitat. Els adults usem aquesta expressi\u00f3 molt sovint per canviar de\nconversa, sobretot quan \u00e9s enutjosa i insistent. Quan parles d\u2019una malaltia,\nsovint la conversa ho \u00e9s. I quan parles del c\u00e0ncer, encara m\u00e9s! Sovint et pots\ntrobar que no saps ni qu\u00e8 dir ni com reaccionar. Per aix\u00f2 i perqu\u00e8 familiarment\nm\u2019hi trobo, ara, aquesta expressi\u00f3 em sembla un gran encert. Perqu\u00e8 davant de\nles dificultats i de la malaltia, primer l\u2019ideal \u00e9s practicar la resili\u00e8ncia, aquella\ncapacitat que sembla ser que tenim els humans d\u2019adaptar-nos a les situacions\nadverses. Tot i que, davant la malaltia, el millor seria poder girar full. <strong>No parlar-ne m\u00e9s, perqu\u00e8 s\u2019ha ven\u00e7ut.<\/strong><\/p>\n\n\n\n<p><strong>GIREM FULL! (en maj\u00fascules i amb signe d\u2019admiraci\u00f3),\nllibres contra el c\u00e0ncer <\/strong>respon a l\u2019encertada plataforma\nllibretera impulsada des de la llibreria La Impossible (<a href=\"http:\/\/www.laimpossible.cat\">www.laimpossible.cat<\/a>). <\/p>\n\n\n\n<p>El m\u00f3n del llibre i\ndel sector cultural (editorial, traducci\u00f3, distribuci\u00f3, disseny gr\u00e0fic,\ncomunicaci\u00f3 i il\u00b7lustraci\u00f3, entre d\u2019altres) ha creat aquesta iniciativa per\nrecaptar fons per la lluita contra el c\u00e0ncer. Una iniciativa que neix de manera\nvolunt\u00e0ria amb l\u2019objectiu d\u2019impulsar econ\u00f2micament un tractament pioner en\nimmunoter\u00e0pia contra el c\u00e0ncer (estimulaci\u00f3 de les defenses naturals del cos\nper tal de combatre les c\u00e8l\u00b7lules malignes), dins l\u2019Hospital Cl\u00ednic de\nBarcelona, per fer-lo arribar a la sanitat p\u00fablica catalana.<\/p>\n\n\n\n<p>Si m\u2019ho permeteu,\ndes de fora, far\u00e9 un petit apunt de la iniciativa.<\/p>\n\n\n\n<p><strong>El <em>naming<\/em><\/strong>, Girem full!; en aquest cas, el nom fa la cosa. Nom evocatiu. Girem full,\npassem p\u00e0gina. Prou! Adeu-siau, c\u00e0ncer. M\u00e9s clar, l\u2019aigua.<\/p>\n\n\n\n<p><strong>La campanya de comunicaci\u00f3<\/strong> pret\u00e9n sensibilitzar la poblaci\u00f3 amb un concepte molt entenedor i did\u00e0ctic\n(girem full, tant de bo pogu\u00e9ssim girar full a la malaltia, no parlar-ne m\u00e9s,\nper\u00f2 perqu\u00e8 l\u2019hem ven\u00e7ut&#8230;).<\/p>\n\n\n\n<p><strong>La campanya de publicitat<\/strong> amb materials de marxandatge (de moment, punts de llibre, bosses i cartells),\nque culminar\u00e0 en un acte (m\u00e9s endavant en tindrem tots els detalls), es dur\u00e0 a\nterme el 23 de mar\u00e7 de 2020 i al qual s\u2019uniran bona part de les editorials\ncatalanes. <\/p>\n\n\n\n<p><strong>La difusi\u00f3.<\/strong> L\u2019altaveu. Campanya\ndirigida a tothom. De seguida ha corregut la iniciativa com la p\u00f3lvora. Un cas\non el boca-orella (real i virtual) t\u00e9 el m\u00e0xim efecte. Tots som susceptibles de\npatir la malaltia&#8230; Tothom que hi participa ho fa de manera altruista (d\u2019aix\u00f2\nen sabem molt, a Catalunya), i aquesta \u00e9s una de les millors f\u00f3rmules en qu\u00e8 \u00e9s\npossible l\u2019impuls econ\u00f2mic. <\/p>\n\n\n\n<p>Sense un bon nom, un\nbon disseny i una bona campanya, aquesta idea s\u2019hauria quedat nom\u00e9s en la\nconversa entre dos llibreters que no sabien qu\u00e8 fer per retornar a la sanitat\np\u00fablica el que ells havien rebut. <\/p>\n\n\n\n<p>Gr\u00e0cies per la idea\na La Impossible i companyia, gr\u00e0cies a l\u2019Hospital Cl\u00ednic per acollir-la i\ngr\u00e0cies a tothom qui n\u2019est\u00e0 fent difusi\u00f3 per fer-ne d\u2019altaveu.<\/p>\n\n\n\n<p><strong>Gira full al c\u00e0ncer i deixa que els llibres ens segueixin\nsalvant la vida.\u00ad\u00ad<\/strong><\/p>\n\n\n\n<p>M\u00e9s informaci\u00f3, a <a href=\"https:\/\/www.giremfull.cat\/\">https:\/\/www.giremfull.cat\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; \u201cD\u2019aix\u00f2, no en vull parlar m\u00e9s, girem full!\u201d era l\u2019expressi\u00f3 que el meu pare feia servir quan alguna cosa no m\u2019era concedida, perqu\u00e8 no creia convenient que fos adequada per a mi, sense discussions. O b\u00e9 es feia el silenci o b\u00e9 es passava a un altre tema. &#8211; \u201cQuin full!\u201d, pensava jo, de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3536,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GIREM FULL! - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/girem-full\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GIREM FULL! - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"&#8211; \u201cD\u2019aix\u00f2, no en vull parlar m\u00e9s, girem full!\u201d era l\u2019expressi\u00f3 que el meu pare feia servir quan alguna cosa no m\u2019era concedida, perqu\u00e8 no creia convenient que fos adequada per a mi, sense discussions. 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