{"id":3679,"date":"2020-05-28T16:42:14","date_gmt":"2020-05-28T14:42:14","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=3679"},"modified":"2020-05-28T16:42:14","modified_gmt":"2020-05-28T14:42:14","slug":"nissan-conduce-y-disfruta","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/nissan-conduce-y-disfruta\/","title":{"rendered":"\u00abNissan, conduce y disfruta\u00bb"},"content":{"rendered":"\n

El seu primer posicionament a l’entrar a Espanya fou \u00abLos Japoneses\u00bb. Cotxes fabricats al Jap\u00f3, en un moment on nom\u00e9s existia SEAT i es comen\u00e7ava a parlar dels cotxes alemanys com la nova bicoca. Aquest esl\u00f2gan comunicava moltes coses, tot i que tamb\u00e9 transmetia un punt de fredor. La fredor oriental, tamb\u00e9 existia en els cotxes. Despr\u00e9s la marca es va voler tornar m\u00e9s propera i emp\u00e0tica per arribar al p\u00fablic llat\u00ed i va voler entrar en el m\u00f3n de les emocions, del gaudir conduint, de la m\u00e0 de l’esl\u00f2gan \u00abConduce i disfruta\u00bb que el va mantenir fins a principis del segle XXI. Faltant-li encara un punt d’empatia (la cultura nipona mai podr\u00e0 tenir la rauxa d’aqu\u00ed), va evolucionar cap el \u00abShift\u00bb (canvi).<\/p>\n\n\n\n

Avui la marca realment segueix canviant i es posiciona com la pionera en cotxes urbans i el\u00e8ctrics, sense per\u00f2 un esl\u00f2gan clar de refer\u00e8ncia. 
Fins aqu\u00ed una minsa pinzellada del que \u00e9s per mi Nissan (acr\u00f2nim de \u00abNippon Sangyo\u00bb), res m\u00e9s que la faceta de la imatge i la publicitat. Dels termes econ\u00f2mics i del que ha passat en l’\u00e0mbit social no n’entenc prou, per tant, no en puc parlar. <\/p>\n\n\n\n

S\u00ed que puc dir que hi vaig treballar durant l’\u00e8poca del \u00abConduce i disfruta\u00bb, pencant i gaudint a parts iguals, \u00e9s a dir, molt d’una i molt de l’altra. Vaig treballar per la marca durant gaireb\u00e9 10 anys, des de l’ag\u00e8ncia TBWA. Vam treballar pel Micra, convertint-lo en l’utilitari de ciutat per excel\u00b7l\u00e8ncia. Pel Patrol, el cotxe pels aventurers. Vam llan\u00e7ar el Terrano, el primer tot terreny amb caire urb\u00e0. Tamb\u00e9 vam fer les campanyes de publicitat de l’Almera, del Primera, del familiar Serena, de la furgo Vanette, del Pick Up (s\u00ed, el del Foraster)… Una gama de cotxes i de persones que portar\u00e9 sempre dins del meu cor.<\/p>\n\n\n\n

Ha de marxar tot un referent de fora del nostre pa\u00eds i jo em quedo ben moixa. M’entristeix la not\u00edcia per tot el que suposa econ\u00f2mica i socialment per\u00f2, sobretot, emocionalment. Diria que \u00e9s el meu client de refer\u00e8ncia. All\u00e0 vaig aprendre l’ofici de la publicitat. Vaig aprendre a menjar-me els \u00abcartrons\u00bb quan una campanya no era prou bona. Vaig aprendre all\u00f2 que la publicitat emociona. Vaig aprendre que el t\u00e0ndem ag\u00e8ncia-client \u00e9s vital perqu\u00e8 una marca funcioni. Vaig aprendre que cal saber-ne molt, molt\u00edssim d’una marca per poder-la comunicar b\u00e9 i arribar al cor del seu client ideal. <\/p>\n\n\n\n

B\u00e9 nom\u00e9s dir-vos que em quedo amb els vells (i bells records) i amb el magn\u00edfic equip client-ag\u00e8ncia. Una forta abra\u00e7ada per Daniel Young, Jordi Godayol, Pedro Gonz\u00e1lez, Bernat Mar\u00e7al, Joan F\u00e0brega, Ignasi Prieto, Joan Teixid\u00f3, Joan Grau, Jordi Sebasti\u00e0, Ramon Sala, Xavi Munill, Tomas Descals i per la gran N\u00faria Madrid. Espero no haver-me deixat ning\u00fa. Tot i ser un m\u00f3n d’homes, ens en vam sortir prou b\u00e9! <\/p>\n\n\n\n

Per mi Nissan ser\u00e0 sempre aquell \u00abConduce i disfruta\u00bb. 
Endavant Nissan! Tan de bo les coses canvi\u00efn i us pugueu quedar a casa nostra i nosaltres seguir gaudint de la vostra companyia en els dos sentits de la paraula. <\/p>\n\n\n\n

Pels m\u00e9s nost\u00e0lgics, us deixo un link amb els anuncis de l’\u00e8poca que us estic parlant https:\/\/www.youtube.com\/watch?v=h8ou0-wOZkQ<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

El seu primer posicionament a l’entrar a Espanya fou \u00abLos Japoneses\u00bb. Cotxes fabricats al Jap\u00f3, en un moment on nom\u00e9s existia SEAT i es comen\u00e7ava a parlar dels cotxes alemanys com la nova bicoca. Aquest esl\u00f2gan comunicava moltes coses, tot i que tamb\u00e9 transmetia un punt de fredor. La fredor oriental, tamb\u00e9 existia en els cotxes. Despr\u00e9s la […]<\/p>\n","protected":false},"author":1,"featured_media":3681,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","entry","has-media"],"yoast_head":"\n"Nissan, conduce y disfruta" - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/nissan-conduce-y-disfruta\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\""Nissan, conduce y disfruta" - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"El seu primer posicionament a l’entrar a Espanya fou \u00abLos Japoneses\u00bb. 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