A Mosaiking\u00a0Comunicaci\u00f3 som uns no-no. Ten\u00edem els ni-ni, i ara tenim els no-no. Qu\u00e8 \u00e9s un no-no? Els que diem no a la nova normalitat.<\/p>\n\n\n\n
Ja d\u2019entrada, si ens posem acad\u00e8mics, segons el Diccionari.cat, el mot normal<\/em>vol dir \u201cque \u00e9s conforme a la norma, que no se\u2019n desvia\u201d. No es desvien de la normalitat les tres mesures b\u00e0siques exigides que ens han comunicat per terra, mar i aire? \u201cMans, mascareta i dist\u00e0ncia\u201d eren normals, el juliol del 2020? I, sense anar tan lluny, era normal, al gener d\u2019enguany, quan pod\u00edem pensar que la COVID-19 era m\u00e9s aviat un nom molt semblant a la mascota ol\u00edmpica d\u2019en Mariscal que un virus molt letal?<\/p>\n\n\n\n Naturalment, que \u00e9s necessari, i, per tant, ho acceptem. Normalitat… qu\u00e8 \u00e9s ser normal? El 2019 era una cosa, al gener, una altra, i en fase de confinament, desescalada i postconfinament, una altra.<\/p>\n\n\n\n A Mosaiking Comunicaci\u00f3 volem ser no-no, perqu\u00e8 els conceptes s\u2019han de comunicar de forma clara, els missatges s\u2019han d\u2019entendre, el contingut ha de donar respostes i, sobretot, cal que ajudem qui tenim a l\u2019altra banda. <\/p>\n\n\n\n Des d\u2019aqu\u00ed s\u2019ha criticat molt aquest sintagma, \u201cnova normalitat\u201d, i s\u2019ha batejat l\u2019actualitat com la \u201crepresa\u201d. Francament, ens agrada m\u00e9s. Represa despr\u00e9s d\u2019un tancament de m\u00e9s de dos mesos on el pa\u00eds s\u2019ha aturat de forma contundent. Represa vol dir ganes, optimisme, energia, pensar en positiu i posar totes les forces a refer-nos de salut i econ\u00f2micament. Un pa\u00eds malalt no funciona, per\u00f2 un pa\u00eds econ\u00f2micament devastat, tampoc. <\/p>\n\n\n\n La represa de Mosaiking, la nostra normalitat des del dia 13 mar\u00e7 i de cara a futur, passi el que passi, segueix essent la d\u2019ajudar els aut\u00f2noms, les petites empreses i els comer\u00e7os de proximitat a aixecar la persiana cada dia, la de crear noves marques, la d\u2019idear campanyes que comuniquin, la d\u2019estar al costat de qui necessita sortir-se\u2019n, sigui com sigui.<\/p>\n\n\n\n La nostra normalitat s\u00ed que no \u00e9s nova, \u00e9s la de sempre: escoltar les teves necessitats i definir la millor estrat\u00e8gia, adaptada a la situaci\u00f3 particular de cadasc\u00fa, a la teva. Perqu\u00e8 parlem d\u2019empreses i economia. Per\u00f2 darrere hi ha persones amb moltes ganes de fer, construir i cr\u00e9ixer. I podem ajudar-te, tant si nom\u00e9s tens una idea al cap com si vols millorar, canviar, reorientar o reactivar el teu negoci.<\/p>\n\n\n\n I la teva? Quina \u00e9s la teva normalitat?<\/p>\n","protected":false},"excerpt":{"rendered":" A Mosaiking\u00a0Comunicaci\u00f3 som uns no-no. Ten\u00edem els ni-ni, i ara tenim els no-no. Qu\u00e8 \u00e9s un no-no? Els que diem no a la nova normalitat. Ja d\u2019entrada, si ens posem acad\u00e8mics, segons el Diccionari.cat, el mot normalvol dir \u201cque \u00e9s conforme a la norma, que no se\u2019n desvia\u201d. No es desvien de la normalitat les tres […]<\/p>\n","protected":false},"author":1,"featured_media":3775,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","entry","has-media"],"yoast_head":"\n