{"id":3831,"date":"2020-09-15T09:00:00","date_gmt":"2020-09-15T07:00:00","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=3831"},"modified":"2020-09-15T09:00:00","modified_gmt":"2020-09-15T07:00:00","slug":"consultoria-de-marca-barcelona","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/consultoria-de-marca-barcelona\/","title":{"rendered":"La consultoria de marca t\u00e9 molt poder"},"content":{"rendered":"<\/p>\n

Reflexions necess\u00e0ries i passos a seguir per a desenvolupar una marca de la forma correcta i efectiva<\/h2>\n<\/p>\n

Digue\u2019m com et dius i et dir\u00e9 qui ets, o la import\u00e0ncia del proc\u00e9s de creaci\u00f3 d\u2019una marca <\/strong>per decidir el teu full de ruta.<\/p>\n<\/p>\n

Em dic George, per\u00f2 s\u00f3c George Clooney.S\u00f3c aigua, per\u00f2 comercialitzo Lanjar\u00f3n, Veri o Font Vella.Tinc un bar, per\u00f2 ofereixo braves, hamburgueses o entrepans acabats de fer.De Georges n\u2019hi ha a patades<\/em>, per\u00f2 de George Clooney nom\u00e9s n\u2019hi ha un.D\u2019aig\u00fces n\u2019hi ha a dojo, per\u00f2 de Lanjar\u00f3n, Veri o Fontvella nom\u00e9s n\u2019hi ha una.De bars, els que vulguis, per\u00f2 El Tom\u00e0s, el Monterrey o l\u2019OK s\u00f3n \u00fanics.<\/p>\n<\/p>\n<\/p>\n

Venguis el que venguis, \u00e9s b\u00e0sic que tinguis la teva pr\u00f2pia marca <\/strong>per situar-te a la ment del consumidor. \u00c9s molt important que tinguis molt clar tant el proc\u00e9s de creaci\u00f3 de marca com els passos per a desenvolupar aquesta marca.<\/p>\n<\/p>\n

I recorda-ho: si no ho fas tu, corres el risc que ho faci alg\u00fa altre. Ja ho deia Risto Mejide: \u201cCrea la teva marca abans que alg\u00fa ho faci per tu\u201d. Alg\u00fa pot ser que et posicioni i que no sigui del teu gust. Ell mateix es va convertir en una marca als 18 anys. Va decidir modificar el seu nom de pila perqu\u00e8 a la seva fam\u00edlia hi havia vuit Ricardos. Va triar Risto, que \u00e9s Ricardo en finland\u00e8s, es va convertir primer en publicista i es va llan\u00e7ar a la fama amb les seves \u00e0cides intervencions a OT.<\/p>\n<\/p>\n

Risto Mejide no deixa indiferent, agradar\u00e0 m\u00e9s o menys, per\u00f2 est\u00e0 clar que ell ha decidit tenir sempre el control de la seva imatge de marca<\/strong>. Ell sempre ha tingut clar el proc\u00e9s de creaci\u00f3 de marca.<\/p>\n<\/p>\n

Qu\u00e8 \u00e9s una marca?<\/h3>\n<\/p>\n

Per a mi, una de les millors definicions \u00e9s la de Jeff Bezos, fundador d\u2019Amazon:<\/p>\n<\/p>\n

\u201cLa teva marca \u00e9s all\u00f2 que diuen de tu o del teu producte quan no ets davant\u201d.<\/strong><\/p>\n<\/p>\n

I com seria el proc\u00e9s de creaci\u00f3 de marca<\/strong> i els passos per desenvolupar-la? L\u2019ideal \u00e9s fer una consultoria de marca basada en cinc punts clau, per despr\u00e9s aprofundir en cada un d\u2019ells.<\/p>\n<\/p>\n

Aspectes que tenim sempre presents com a consultoria de marca \u00a0<\/h2>\n<\/p>\n

\"Consultoria<\/p>\n<\/p>\n

1. Qu\u00e8 dir:<\/strong> missatge clau per comunicar el teu producte, servei o marca personal. Qu\u00e8 aportes i en qu\u00e8 et pots diferenciar.<\/p>\n<\/p>\n

2. Com dir-ho:<\/strong> de quina manera not\u00f2ria, emp\u00e0tica i memorable s\u2019hauria de dir. \u00c9s a dir, la f\u00f3rmula creativa de traslladar el missatge clau de la teva marca.<\/p>\n<\/p>\n

3. Argumentari de comunicaci\u00f3:<\/strong> \u00e9s imprescindible la redacci\u00f3 d\u2019un argumentari assenyalant els missatges a comunicar.<\/p>\n<\/p>\n

4. Materials corporatius:<\/strong> reflectir el que s\u2019ha treballat anteriorment en els diferents materials corporatius: targetes de visita, signatura digital, presentaci\u00f3 corporativa o fullet de serveis.<\/p>\n<\/p>\n

5. P\u00e0gina web:<\/strong> el teu aparador. Missatges ordenats i molt visuals. F\u00e0cil de navegar i d\u2019identificar el teu valor diferencial i la teva proposta de valor.<\/p>\n<\/p>\n

Posa\u2019t en contacte amb nosaltres si voldries fer-nos alguna pregunta com a consultoria de marca\u00a0<\/h3>\n<\/p>\n

Des de Mosaiking Comunicaci\u00f3,<\/strong> la teva consultoria de marca, et podem ajudar a crear la teva marca i a llan\u00e7ar-la. Hi ha moltes empremtes, per\u00f2 la que deixa Mosaiking a la teva marca \u00e9s \u00fanica. \u00a0<\/p>\n<\/p>\n

Qu\u00e8 podem fer per tu?<\/a><\/p>\n<\/p>\n<\/p>\n

Mosaiking Comunicaci\u00f3<\/a> som l\u2019ag\u00e8ncia de publicitat que est\u00e0 entre tu i la teva hist\u00f2ria.<\/p>\n<\/p>\n

Posa’t en contacte amb nosaltres i rebr\u00e0s un tracte directe, proper i professional. Pots fer-ho trucant per tel\u00e8fon al 699 943 802, enviant un correu electr\u00f2nic a info@mosaiking.com<\/a> o omplint el formulari de contacte que et trobar\u00e0s en aquesta p\u00e0gina web.<\/p>\n<\/p>\n

Contactar amb Mosaiking<\/a><\/p>\n<\/p>\n

Som-hi!<\/p>\n<\/p>\n

#consultoriademarca #procesdecreaciodemarca<\/strong><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

Reflexions necess\u00e0ries i passos a seguir per a desenvolupar una marca de la forma correcta i efectiva Digue\u2019m com et dius i et dir\u00e9 qui ets, o la import\u00e0ncia del proc\u00e9s de creaci\u00f3 d\u2019una marca per decidir el teu full de ruta. Em dic George, per\u00f2 s\u00f3c George Clooney.S\u00f3c aigua, per\u00f2 comercialitzo Lanjar\u00f3n, Veri o […]<\/p>\n","protected":false},"author":1,"featured_media":3840,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[12],"tags":[],"class_list":["post-3831","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-greneral","entry","has-media"],"yoast_head":"\nConsultoria de marca Mosaiking | Passos per a desenvolupar una marca<\/title>\n<meta name=\"description\" content=\"Consultoria de marca. 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