{"id":624,"date":"2016-05-19T00:00:49","date_gmt":"2016-05-19T00:00:49","guid":{"rendered":"http:\/\/mosaiking.com\/?p=624"},"modified":"2016-05-19T00:00:49","modified_gmt":"2016-05-19T00:00:49","slug":"petites-marques-amb-molt-poder","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/petites-marques-amb-molt-poder\/","title":{"rendered":"Petites marques amb molt poder"},"content":{"rendered":"<p><span style=\"color: #333333;\">Quantes vegades m\u2019heu sentit dir aquella frase de qu\u00e8 la publicitat \u00e9s un deure i no un dret? I que la publicitat \u00e9s cosa de tots, no nom\u00e9s de les grans marques?<\/span><br \/>\n<span style=\"color: #333333;\">De fet una marca no es considera gran o petita per la grand\u00e0ria, sin\u00f3 pel poder que t\u00e9 sobre el seu target. \u00a0Per com d\u2019emp\u00e0tica \u00e9s amb el seu mercat. Per com se l\u2019estimen els seus consumidors. Per com la recomanen els seus usuaris.<\/span><br \/>\n<span style=\"color: #333333;\">Ja sabeu quina \u00e9s la meva ra\u00f3 de ser, convertida amb claim o esl\u00f2gan. M\u2019atreviria a dir que de tantes vegades que ho he dit, \u00e9s el meu mantra:<strong> \u00a0la publicitat a l\u2019abast de tothom, la publicitat a l\u2019abast de tothom<\/strong>. Perqu\u00e8 qui t\u00e9 un bon producte, amb una bona imatge i en fa una bona difusi\u00f3, t\u00e9 una bona marca. I qui t\u00e9 una bona marca, t\u00e9 poder sobre el seu mercat. I t\u00e9 el poder de canvair les coses.<\/span><\/p>\n<p><span style=\"color: #333333;\">Avui us parlar\u00e9 de tres marques amb poder. Pel seu producte, per la seva imatge i per com es difonen.\u00a0 En definitiva, per com arriben al cor del seu consumidor.<\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/www.txellcosta.com\/\">Grup Txell Costa<\/a> , una empresa de comunicaci\u00f3 (s\u00ed, en alguns punts som compet\u00e8ncia, per\u00f2 molt ben avinguda) liderada per la Txell Costa, periodista i comunicadora. Una petita empresa que \u00e9s molt gran. Que potencia el brand content (contingut per la marca) oferint sovint als seus clients petites c\u00e0psules amb contingut molt interessant per ajudar-los a vendre m\u00e9s i millor. Amb una web renovada que \u00e9s una del\u00edcia, tant a nivell estrat\u00e8gic com gr\u00e0fic. Amb un bon disseny. Molt visual i amb continguts molt interessants. I amb una molt bona difusi\u00f3, sobretot a nivell de xarxes i e-mailing.<\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/espacioconsentido.org\/\">Espacioconsentido<\/a> , un lloc on les idees amb sentit troben el seu espai. Perqu\u00e8 com diu la seva impulsora J\u00falia Salsas, periodista, tot t\u00e9 un sentit i <em>l\u2019espacio con sentido<\/em> \u00e9s el seu espai. Una marca amb un bon posicionament, tot el que t\u00e9 sentit hi t\u00e9 cabuda. Amb naming evocatiu, amb el nom est\u00e0 tot dit. Amb un local, que \u00e9s el seu propi punt de venda, on es respira essencialment energia positiva i ganes de fer coses. Decorat amb molt de gust i adhoc amb el que projecta. Entres i t\u2019hi quedes! (ho dic per experi\u00e8ncia, doncs des de fa poc m\u00e9s d\u2019un mes \u00e9s el meu nou espai de treball). Amb una web il\u00b7lustrativa, amb moltes imatges de tot el que es fa a <em>l\u2019espacio.<\/em><\/span><\/p>\n<p><span style=\"color: #333333;\">El m\u00e8tode <a style=\"color: #333333;\" href=\"http:\/\/sienteteradiante.com\/\">\u00a1Si\u00e9ntete Radiante<\/a>!, liderat per la Pilar Ben\u00edtez, una executiva d\u2019alt nivell que ho va deixar tot per canviar de vida. A partir de la seva experi\u00e8ncia vital, crea un m\u00e8tode que vol acompanyar a les dones a millorar els seus h\u00e0bits alimentaris i de vida. \u00a0Amb una marca tamb\u00e9 evocativa, de seguida saps qu\u00e8 ofereix. Amb un portal molt did\u00e0ctic. Molt ben estructurat. Entres i de seguida saps on anar i qu\u00e8 trobar. I tamb\u00e9 amb molt contingut per l\u2019usuari. Una de les claus de l\u2019\u00e8xit de la bona difusi\u00f3. Oferir contingut d\u2019inter\u00e8s pel teu consumidor. En el seu cas, sobretot receptes i consells per mantenir-te radiant.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>I tu, com tens la teva marca? Vols donar-li poder? Doncs truca\u2019ns i\u2026 no triguis.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quantes vegades m\u2019heu sentit dir aquella frase de qu\u00e8 la publicitat \u00e9s un deure i no un dret? I que la publicitat \u00e9s cosa de tots, no nom\u00e9s de les grans marques? De fet una marca no es considera gran o petita per la grand\u00e0ria, sin\u00f3 pel poder que t\u00e9 sobre el seu target. \u00a0Per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-624","post","type-post","status-publish","format-standard","hentry","category-publicitat","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Petites marques amb molt poder | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Quantes vegades m\u2019heu sentit dir aquella frase de qu\u00e8 la publicitat \u00e9s un deure i no un dret? 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