{"id":632,"date":"2016-06-14T00:00:37","date_gmt":"2016-06-14T00:00:37","guid":{"rendered":"http:\/\/mosaiking.com\/?p=632"},"modified":"2016-06-14T00:00:37","modified_gmt":"2016-06-14T00:00:37","slug":"campanya-sobre-campanya","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/campanya-sobre-campanya\/","title":{"rendered":"Campanya sobre campanya"},"content":{"rendered":"<p><span style=\"color: #333333;\">Ha comen\u00e7at la campanya electoral, tot i que a les xarxes fa molts dies que ja va\u2026 Anys diria\u2026 Com deia una piulada l\u2019altre dia <em>Campa\u00f1a sobre campa\u00f1a, y sobre campa\u00f1a una. <\/em>S\u00ed, sembla la can\u00e7\u00f3 de l\u2019enfad\u00f3s. Els meus fills petits, els mateixos que em pregunten que perqu\u00e8 ens preocupem si el Bar\u00e7a sempre guanya, es pensen que aix\u00f2 de tenir eleccions cada any \u00e9s el m\u00e9s normal del m\u00f3n.<\/span><br \/>\n<span style=\"color: #333333;\">Ja que hi som, parlem-ne. En qu\u00e8 es diferencia una campanya electoral d\u2019una campanya publicit\u00e0ria?<\/span><br \/>\n<span style=\"color: #333333;\">Us sembla si tornem a recordar la difer\u00e8ncia entre propaganda i publicitat? I ja que hi som, en qu\u00e8 es diferencien de la comunicaci\u00f3?<\/span><br \/>\n<span style=\"color: #333333;\">El terme <em>publicitat<\/em> s\u2019hauria de fer servir quan el servei que s\u2019ofereix t\u00e9 com a objectiu final vendre; sota la clara missi\u00f3 d\u2019obtenir una finalitat econ\u00f2mica.<\/span><br \/>\n<span style=\"color: #333333;\">En canvi, el terme <em>propaganda<\/em> fa al\u00b7lusi\u00f3 a la idea de transmetre idees, doctrines, opinions o creences. Els partits pol\u00edtics plantegen estrat\u00e8gies persuasives en els seus discursos propagand\u00edstics amb el fi d\u2019aconseguir el vot dels ciutadans.<\/span><br \/>\n<span style=\"color: #333333;\"><em>La comunicaci\u00f3<\/em> (com a disciplina, no com acci\u00f3 com a tal) el que fa \u00e9s difondre el missatge que vol transmetre la marca. Amb l\u2019objectiu m\u00e9s de crear notorietat, no tant en el fet d\u2019obtenir vendes directes. I en la mesura que el missatge de la marca sigui potent, diferencial i \u00fanic, fa que els mitjans de comunicaci\u00f3 s\u2019hi interessin i en facin difusi\u00f3.<\/span><\/p>\n<p><span style=\"color: #333333;\">Sobre les campanyes electorals del #26J, quatre apunts:<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">Les darreres eleccions van costar a l\u2019Estat, \u00e9s a dir, al ciutad\u00e0, 160 milions d\u2019Euros!!!! I els partits pol\u00edtics van invertir 35 Mio d\u2019euros en la seva propaganda. D\u2019aquesta forma, l\u2019austera campanya pol\u00edtica ser\u00e0 al voltant de 20,4 milions d\u2019\u20ac, 15 Milions menys que fa mig any. Per\u00f2 si sumem el que es gastar\u00e0 el Ministeri de l\u2019Interior en q\u00fcestions log\u00edstiques, ens trobem en un total de 150 Mil d\u2019Euros\u2026<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #333333;\">Els partits pol\u00edtics es gasten el pressupost de forma diferent. Ja no inverteixen tant al carrer: menys tanques, banderoles o autobusos. Apliquen m\u00e9s el m\u00e0rqueting digital, la web i les xarxes socials, on hi ha bona part de l\u2019electorat. Tot i que el mailing o bustiada no l\u2019han volgut eliminar, tots els partits pol\u00edtics han estat d\u2019acord en reduir de 0,18 \u20ac a 0,15 \u20ac.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"color: #333333;\">Segueixen existint els famosos actes de campanya, on l\u2019audi\u00e8ncia \u00e9s la del mateix partit. Amb tots aquests diners que costa (cansament, esgotament incl\u00f2s dels candidats) no es podrien fer accions socials per la societat? Tallers per aturats, berenars socials, actes esportius\u2026 Sota el paraigua del partit pol\u00edtic, per\u00f2 en ares de construir una societat millor. Penso que aportaria un valor afegit m\u00e9s profit\u00f3s que anar a escoltar el de sempre.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">Front aquesta vella f\u00f3rmula de fer campanya electoral, em pregunto, <strong>I si canvi\u00e9s el tarann\u00e0 de les campanyes electorals? <\/strong>Per qu\u00e8 els partits han d\u2019estar enfrontats? Per qu\u00e8 no poden tenir punts en com\u00fa? Per qu\u00e8 si un partit diu blanc sobre una cosa, el contrincant, de forma immediata ha de dir negre? Per qu\u00e8 un partit no pot fer campanya seva, amb les seves propostes, sense faltar als altres?<\/span><br \/>\n<span style=\"color: #333333;\">Fa temps que ho vaig dient\u2026 Menys campanya electoral i m\u00e9s campanya de comunicaci\u00f3. Per qu\u00e8 els partits pol\u00edtics i els seus candidats no comencen a pensar en formats i estrat\u00e8gies de marca? Qu\u00e8 puc fer jo pel meu poble? En qu\u00e8 s\u00f3c diferent? I a poder ser, en qu\u00e8 s\u00f3c millor? Independentment del que diguin o facin els altres.<\/span><br \/>\n<span style=\"color: #333333;\">Veig lemes de campanya que podrien ser del tot intercanviables, per tant, no s\u00f3n ni propis, ni \u00fanics, ni diferencials. En termes de marca la majoria estarien suspesos\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ha comen\u00e7at la campanya electoral, tot i que a les xarxes fa molts dies que ja va\u2026 Anys diria\u2026 Com deia una piulada l\u2019altre dia Campa\u00f1a sobre campa\u00f1a, y sobre campa\u00f1a una. S\u00ed, sembla la can\u00e7\u00f3 de l\u2019enfad\u00f3s. Els meus fills petits, els mateixos que em pregunten que perqu\u00e8 ens preocupem si el Bar\u00e7a sempre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mosaiking-comunicacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campanya sobre campanya | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Ha comen\u00e7at la campanya electoral, tot i que a les xarxes fa molts dies que ja va\u2026 Anys diria\u2026 Com deia una piulada l\u2019altre dia Campa\u00f1a sobre campa\u00f1a, y sobre campa\u00f1a una. 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