{"id":7294,"date":"2021-04-16T07:49:42","date_gmt":"2021-04-16T06:49:42","guid":{"rendered":"https:\/\/www.mosaiking.com\/?p=7294"},"modified":"2021-04-16T07:49:42","modified_gmt":"2021-04-16T06:49:42","slug":"la-magia-del-packaging","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/la-magia-del-packaging\/","title":{"rendered":"La m\u00e0gia del packaging"},"content":{"rendered":"\n<p>Els qui em seguiu a&nbsp;<a href=\"https:\/\/mosaiking.us9.list-manage.com\/track\/click?u=7755a1373679b516f960f5f3a&amp;id=9e15f2ca4a&amp;e=6494a9fdea\">Instagram<\/a>&nbsp;deveu haver vist diferents publicacions que he anat fent sobre&nbsp;<em>packagings<\/em>&nbsp;vistosos, notoris i, fins i tot, molt enginyosos.<br><br>Diuen que la primera impressi\u00f3 \u00e9s la que compta. I tot i que, quan parlem de persones, aquesta afirmaci\u00f3 no sempre \u00e9s del tot certa, amb els&nbsp;<em>packs packs<\/em>&nbsp;o passa el mateix. En la venda de productes, aliments i tot tipus d\u2019objectes, en general, el&nbsp;<em>packaging<\/em>&nbsp;cada cop est\u00e0 agafant m\u00e9s for\u00e7a, ja sigui una pasta de sopa, una col\u00f2nia, una brotxa o un bric de llet. Un env\u00e0s atractiu pot fer que decidim comprar un producte en comptes de deixar-lo al lineal.<br>&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Quantes vegades has fet servir com a decoraci\u00f3 una ampolla o una caixa d\u2019alguna cosa que has comprat?<\/strong><\/li><li><strong>No has tingut la sensaci\u00f3 que&nbsp;<em>\u00e9s m\u00e9s el farciment que el gall<\/em>?<\/strong><\/li><\/ul>\n\n\n\n<p>La majoria dels productes es queden sols al lineal, viuen acompanyats d\u2019una enorme compet\u00e8ncia i la decisi\u00f3 final de compra la tenim nosaltres durant una mil\u00b7l\u00e8sima de segon quan passem davant del passad\u00eds. Per tant, com m\u00e9s notori, especial, \u00fanic i, sobretot, cridaner sigui, m\u00e9s f\u00e0cil ser\u00e0 que l\u2019usuari final faci aquell gest m\u00e0gic.<br><br>Una altra forma de connectar amb el teu comprador \u00e9s a trav\u00e9s de l\u2019humor. El riure \u00e9s un recurs que sovint es deixa en un segon pla per \u201cintentar ser m\u00e9s professionals\u201d. Amics, la professionalitat no est\u00e0 renyida amb l\u2019humor. S\u00f3n dues variables que poden i (tal com est\u00e0 el m\u00f3n) haurien d\u2019anar de la maneta. Els consumidors agraeixen el bon humor. Arrenca un somriure al teu client!<br><br><strong>Sabies que&#8230;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u2019env\u00e0s original de les pastilles de&nbsp;<strong>caramels Pez<\/strong>&nbsp;s\u2019assembla a un encenedor perqu\u00e8 va ser pensat com a alternativa per als fumadors?<\/li><li><strong>Chupa-Chups<\/strong>&nbsp;va comptar amb Salvador Dal\u00ed per dissenyar el seu&nbsp;<em>packaging<\/em>?<\/li><li>L\u2019ampolla original de&nbsp;<strong>Coca-Cola&nbsp;<\/strong>est\u00e0 inspirada en un gra de cacau, (juntament amb la coca, ingredient original de la beguda ensucrada)?<\/li><li>La caixa de&nbsp;<strong>Lucky Strike<\/strong>&nbsp;origin\u00e0riament era verda? Es va canviar al blanc durant la Segona Guerra Mundial perqu\u00e8 el coure en els paquets originals es va fer servir per a labors b\u00e8l\u00b7liques.<\/li><li>La primera vegada que es van comercialitzar les&nbsp;<strong>galetes Oreo<\/strong>&nbsp;anaven enllaunades? Per problemes de toxicitat, les van haver de retirar. Ara van embolicades amb paper de plata, per seguir fidels als seus or\u00edgens.<\/li><\/ul>\n\n\n\n<p>&nbsp;<br>Amb el teu&nbsp;<em>packaging<\/em>\u2026 destaca, enamora, fes riure, sigues intel\u00b7ligent, comunica, sigues funcional, marca la difer\u00e8ncia, crea un missatge personalitzat, cuida els petits detalls. Per\u00f2, sobretot, fes-ho en coher\u00e8ncia amb els valors de la teva marca, amb la seva filosofia i en l\u00ednia amb la teva proposta de valor.<br>&nbsp;<br>Si ho fas, segur que aconseguir\u00e0s all\u00f2 que anhela qualsevol marca: obtenir aquell gest m\u00e0gic de part del teu client.&nbsp;<strong>El d\u2019estirar el bra\u00e7, obrir la m\u00e0 i allargar els dits per agafar el teu producte i posar-lo al cistell.<\/strong><br>&nbsp;<br><strong>I tu, com ho veus? Hi creus, en el disseny del&nbsp;<em>packaging<\/em><\/strong><strong>?<\/strong><br><strong>Qu\u00e8 tens en compte a l\u2019hora de dissenyar el&nbsp;<em>packaging<\/em>&nbsp;del teu producte?<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Els qui em seguiu a&nbsp;Instagram&nbsp;deveu haver vist diferents publicacions que he anat fent sobre&nbsp;packagings&nbsp;vistosos, notoris i, fins i tot, molt enginyosos. Diuen que la primera impressi\u00f3 \u00e9s la que compta. I tot i que, quan parlem de persones, aquesta afirmaci\u00f3 no sempre \u00e9s del tot certa, amb els&nbsp;packs packs&nbsp;o passa el mateix. En la venda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7294","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La m\u00e0gia del packaging - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/la-magia-del-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La m\u00e0gia del packaging - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"Els qui em seguiu a&nbsp;Instagram&nbsp;deveu haver vist diferents publicacions que he anat fent sobre&nbsp;packagings&nbsp;vistosos, notoris i, fins i tot, molt enginyosos. 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