{"id":7720,"date":"2015-11-08T00:00:46","date_gmt":"2015-11-08T00:00:46","guid":{"rendered":"http:\/\/mosaiking.com\/?p=591"},"modified":"2015-11-08T00:00:46","modified_gmt":"2015-11-08T00:00:46","slug":"lanunci-perfecte-blog","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/","title":{"rendered":"L\u2019anunci \u201cperfecte\u201d"},"content":{"rendered":"<p><span style=\"color: #333333;\">Qu\u00e8 vol dir ser perfecte? Existeix l\u2019anunci perfecte? L\u2019anunci perfecte en un mercat imperfecte? L\u2019anunci perfecte on cada cop hi ha m\u00e9s necessitats a satisfer i m\u00e9s oferta per satisfer-les? Existeix. Es pot crear un anunci\u00a0 que s\u2019entengui, que es recordi, que cre\u00ef empatia amb el consumidor i, sobretot, que destaqui.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>4 pistes i un exemple:<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>1. Missatge a comunicar.<\/strong> Tot anunci ha de tenir clar quin missatge comunica. Qu\u00e8 es vol comunicar. Per qu\u00e8 hauria de comprar jo aquell producte el del costat, que a priori, \u00e9s igual. Busca el benefici del producte (qu\u00e8 fa de bo per tu), preu, novetat, promoci\u00f3 \u2026<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>2. Titular.<\/strong> Dir el missatge clau a comunicar d\u2019una forma not\u00f2ria, que ressalti, que cridi l\u2019atenci\u00f3. Dir el que es vol dir d\u2019una forma diferent, creativa, que impacti, que generi curiositat. I a poder ser que sigui memorable. Un cas molt clar \u00e9s de la famosa la campanya de Dove, on el titular de la campanya era \u201cPer la bellesa real\u201d. No \u00e9s el mateix dir \u201cTota dona ben segur que t\u00e9 alguna cosa de guapa, totes les dones s\u00f3n guapes en alguna cosa\u201d. A m\u00e9s de ser una campanya genial per lluitar contra els estereotips de la bellesa.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>3. Copy o text:<\/strong> Explicaci\u00f3 en dues o tres l\u00ednies del perqu\u00e8. El perqu\u00e8 del titular. El perqu\u00e8 del missatge clau. Donar raons per validar el missatge. Per refor\u00e7ar-lo. Per acabar-lo d\u2019explicar. Explica perqu\u00e8 el teu producte, perqu\u00e8 \u00e9s millor, defineix les caracter\u00edstiques, indica el preu, l\u2019horari \u2026<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>4. La Imatge de la campanya, de l\u2019anunci. <\/strong>Una imatge val m\u00e9s que mil paraules. Un cuiner ha de vendre uns plats meravellosos i un arquitecte unes obres de cine. La imatge ha de ser impecable. Ben il\u00b7luminada, ben emmarcada. Ha de ser clara, identificativa, representativa del que s\u2019est\u00e0 comunicant. Que transmeti sensacions, emocions.<\/span><\/p>\n<p><span style=\"color: #333333;\">Dit aix\u00f2, amb tota la humilitat del m\u00f3n, us ensenyar\u00e9 un anunci gr\u00e0fic, fet per <strong>Mosaiking<\/strong>, perqu\u00e8 no dir-ho. Un anunci que crec compleix aquests 4 requisits. Un anunci que forma part d\u2019una campanya que ens va encarregar la Consultoria <strong><a style=\"color: #333333;\" title=\"Submon\" href=\"http:\/\/www.submon.org\/\">Submon<\/a><\/strong>, dedicada a l\u2019estudi dels h\u00e0bits marins per millorar l\u2019\u00fas i la gesti\u00f3 del mar, amb l\u2019objectiu de posar en marxa un passeig per l\u2019espai mar\u00ed de 4 platges de Vandell\u00f2s i l\u2019Hospitalet de l\u2019Infant.<\/span><strong><br \/>\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 vol dir ser perfecte? Existeix l\u2019anunci perfecte? L\u2019anunci perfecte en un mercat imperfecte? L\u2019anunci perfecte on cada cop hi ha m\u00e9s necessitats a satisfer i m\u00e9s oferta per satisfer-les? Existeix. Es pot crear un anunci\u00a0 que s\u2019entengui, que es recordi, que cre\u00ef empatia amb el consumidor i, sobretot, que destaqui. &nbsp; 4 pistes i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019anunci \u201cperfecte\u201d | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 vol dir ser perfecte? Existeix l\u2019anunci perfecte? L\u2019anunci perfecte en un mercat imperfecte? L\u2019anunci perfecte on cada cop hi ha m\u00e9s necessitats a satisfer i m\u00e9s oferta per satisfer-les? Existeix. Es pot crear un anunci\u00a0 que s\u2019entengui, que es recordi, que cre\u00ef empatia amb el consumidor i, sobretot, que destaqui.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019anunci \u201cperfecte\u201d | Blog | Mosaiking Comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Qu\u00e8 vol dir ser perfecte? Existeix l\u2019anunci perfecte? L\u2019anunci perfecte en un mercat imperfecte? 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Es pot crear un anunci\u00a0 que s\u2019entengui, que es recordi, que cre\u00ef empatia amb el consumidor i, sobretot, que destaqui.","og_url":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/","og_site_name":"Mosaiking","article_published_time":"2015-11-08T00:00:46+00:00","og_image":[{"width":900,"height":675,"url":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/01\/submo\u0301n-snorkel-platja-di\u0301ptic2-mosaiking-e1530868777198.jpg","type":"image\/jpeg"}],"author":"Mosaiking","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mosaiking","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/#article","isPartOf":{"@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/"},"author":{"name":"Mosaiking","@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1"},"headline":"L\u2019anunci \u201cperfecte\u201d","datePublished":"2015-11-08T00:00:46+00:00","mainEntityOfPage":{"@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/"},"wordCount":407,"image":{"@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/01\/submo\u0301n-snorkel-platja-di\u0301ptic2-mosaiking-e1530868777198.jpg","articleSection":["Publicitat"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/","url":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/","name":"L\u2019anunci \u201cperfecte\u201d | Blog | Mosaiking Comunicaci\u00f3","isPartOf":{"@id":"https:\/\/mosaiking.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/#primaryimage"},"image":{"@id":"https:\/\/mosaiking.com\/es\/lanunci-perfecte-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/01\/submo\u0301n-snorkel-platja-di\u0301ptic2-mosaiking-e1530868777198.jpg","datePublished":"2015-11-08T00:00:46+00:00","author":{"@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1"},"description":"Qu\u00e8 vol dir ser perfecte? 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