{"id":7721,"date":"2016-03-07T00:00:14","date_gmt":"2016-03-07T00:00:14","guid":{"rendered":"http:\/\/mosaiking.com\/?p=612"},"modified":"2016-03-07T00:00:14","modified_gmt":"2016-03-07T00:00:14","slug":"concepte-creatiu-pla-daccio-parella-perfecta","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/concepte-creatiu-pla-daccio-parella-perfecta\/","title":{"rendered":"Concepte creatiu + pla d\u2019acci\u00f3 = parella perfecta"},"content":{"rendered":"<p><span style=\"color: #333333;\">Qu\u00e8 creieu que \u00e9s m\u00e9s important, el concepte creatiu o el pla d\u2019acci\u00f3? Uns direu que el concepte, i altres el pla. Sols, ni un ni l\u2019altre. Tots dos junts. Per ser pol\u00edticament correcte, l\u2019un sense l\u2019altre, \u00e9s molt possible que no funcioni b\u00e9.<\/span><\/p>\n<p><span style=\"color: #333333;\">Per poder entendre b\u00e9 aquesta afirmaci\u00f3, cal definir qu\u00e8 \u00e9s el concepte creatiu i qu\u00e8 \u00e9s el pla d\u2019acci\u00f3, i explicar que junts formen l\u2019estrat\u00e8gia de comunicaci\u00f3. La base de tota campanya de publicitat.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Qu\u00e8 entenc per concepte creatiu?<\/strong>\u00a0Segons l\u2019Institut d\u2019Estudis Catalans,\u00a0<em>concepte<\/em>\u00a0\u00e9s el mot que expressa una idea preconcebuda. Per tant, el concepte \u00e9s subjectiu, i \u00e9s una forma d\u2019interpretaci\u00f3. I\u00a0<em>creatiu<\/em>, ens indica que estimula la capacitat d\u2019invenci\u00f3, de ser original, per tant d\u00f3na a entendre que quelcom creatiu \u00e9s quelcom que mostra alguna cosa diferent, enginyosa, original, que abans no existia. Si sumem els dos termes, podr\u00edem definir llavors concepte creatiu com el plantejament que resumeix aquell missatge que tenim al cap i que dit d\u2019una forma diferent, pot cridar l\u2019atenci\u00f3. Resumint: el concepte creatiu \u00e9s el missatge clau a comunicar dit d\u2019una forma not\u00f2ria, enginyosa, diferent i memorable.<\/span><\/p>\n<p><span style=\"color: #333333;\">Un exemple de concepte creatiu aplicat a un producte podria l\u2019actual campanya de Llet Nostra. Una marca de llet que vol comunicar la proximitat com a missatge clau. I ho ha fet amb un concepte molt clar i directe, alhora que memorable: #aprop; les coses que importen a Llet Nostra s\u00f3n a prop i la llet \u00e9s de proximitat.\u00a0<a style=\"color: #333333;\" href=\"https:\/\/www.youtube.com\/watch?v=s6flRjAduHQ\">Aqu\u00ed us deixo la campanya.<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Qu\u00e8 entenc per pla d\u2019acci\u00f3?<\/strong>\u00a0Tot el seguit d\u2019accions (of-line i on-line) que durem a terme per fer arribar el nostre missatge al client potencial: comunicaci\u00f3 a les xarxes socials, una acci\u00f3 al punt de venda o una campanya al diari gratu\u00eft del barri. Un bon exemple de pla d\u2019acci\u00f3 exit\u00f3s \u00e9s el de Moritz. Sempre hi \u00e9s all\u00e0 on hi ha el seu target. Un bon exemple, la seva estrat\u00e8gia en xarxes socials.\u00a0<a style=\"color: #333333;\" href=\"https:\/\/twitter.com\/MoritzBarcelona\">Aqu\u00ed el seu perfil de Twitter per si voleu comprovar-ho.<\/a><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Si s\u2019uneix el concepte creatiu i pla d\u2019acci\u00f3, tenim la parella perfecta: l\u2019estrat\u00e8gia de comunicaci\u00f3<\/strong>. Una estrat\u00e8gia ben feta, \u00e9s l\u2019\u00e8xit d\u2019una campanya. El concepte creatiu ja pot ser fant\u00e0stic, que si no es difon i no arriba al seu target, est\u00e0 condemnat al frac\u00e0s. I a l\u2019inrev\u00e9s, passa exactament igual. Un pla de difusi\u00f3 sense un concepte darrere, pot ser que no funcioni prou b\u00e9; el missatge no ser\u00e0 prou memorable, prou notori.<\/span><\/p>\n<p><span style=\"color: #333333;\">Llet Nostra i Moritz en s\u00f3n dos exemples d\u2019una bona estrat\u00e8gia de comunicaci\u00f3: concepte creatiu unit al pla d\u2019acci\u00f3.<\/span><\/p>\n<p><span style=\"color: #333333;\">Marques petites i no conegudes tamb\u00e9 haurien de complir amb aquesta premissa. La creativitat i l\u2019enginy no \u00e9s patrimoni dels grans.\u00a0<a style=\"color: #333333;\" href=\"http:\/\/comunikndo.com\/10-graficas-publicitarias-de-las-buenas\/\">Us deixo un link amb aut\u00e8ntiques meravelles<\/a>.<\/span><\/p>\n<p><span style=\"color: #333333;\">El meu consell: que la vostra estrat\u00e8gia sigui sempre fruit de la suma. Amb un concepte creatiu i amb un pla d\u2019acci\u00f3, junts, fent parella\u2026 Com la imatge (un muntatge). Una fusteria\u00a0 en una publicaci\u00f3 gratu\u00efta\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u00e8 creieu que \u00e9s m\u00e9s important, el concepte creatiu o el pla d\u2019acci\u00f3? Uns direu que el concepte, i altres el pla. Sols, ni un ni l\u2019altre. Tots dos junts. Per ser pol\u00edticament correcte, l\u2019un sense l\u2019altre, \u00e9s molt possible que no funcioni b\u00e9. Per poder entendre b\u00e9 aquesta afirmaci\u00f3, cal definir qu\u00e8 \u00e9s el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7644,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concepte creatiu + pla d\u2019acci\u00f3 | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Qu\u00e8 creieu que \u00e9s m\u00e9s important, el concepte creatiu o el pla d\u2019acci\u00f3? 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Uns direu que el concepte, i altres el pla. Sols, ni un ni l\u2019altre. Tots dos junts. Per ser pol\u00edticament correcte, l\u2019un sense l\u2019altre, \u00e9s molt possible que no funcioni b\u00e9.","breadcrumb":{"@id":"https:\/\/mosaiking.com\/es\/concepte-creatiu-pla-daccio-parella-perfecta\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mosaiking.com\/es\/concepte-creatiu-pla-daccio-parella-perfecta\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mosaiking.com\/es\/concepte-creatiu-pla-daccio-parella-perfecta\/#primaryimage","url":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/01\/3ed77c2c-e354-4112-b87f-d30ca5386bfb-e1530867885525.jpg","contentUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/01\/3ed77c2c-e354-4112-b87f-d30ca5386bfb-e1530867885525.jpg","width":900,"height":388,"caption":"Mosaiking Comunicaci\u00f3 | Consultor\u00eda de publicidad"},{"@type":"BreadcrumbList","@id":"https:\/\/mosaiking.com\/es\/concepte-creatiu-pla-daccio-parella-perfecta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mosaiking.com\/es\/mosaiking-pasion-por-las-marcas\/"},{"@type":"ListItem","position":2,"name":"Concepte creatiu + pla d\u2019acci\u00f3 = parella perfecta"}]},{"@type":"WebSite","@id":"https:\/\/mosaiking.com\/es\/#website","url":"https:\/\/mosaiking.com\/es\/","name":"Mosaiking","description":"Passi\u00f3 per la teva marca","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mosaiking.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1","name":"Mosaiking","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","caption":"Mosaiking"},"sameAs":["https:\/\/mosaiking.com"]}]}},"_links":{"self":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts\/7721","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/comments?post=7721"}],"version-history":[{"count":0,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts\/7721\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/media\/7644"}],"wp:attachment":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/media?parent=7721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/categories?post=7721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/tags?post=7721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}