{"id":7722,"date":"2016-03-30T00:00:29","date_gmt":"2016-03-30T00:00:29","guid":{"rendered":"http:\/\/mosaiking.com\/?p=615"},"modified":"2016-03-30T00:00:29","modified_gmt":"2016-03-30T00:00:29","slug":"quan-la-vaca-hauria-dir-guau","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/quan-la-vaca-hauria-dir-guau\/","title":{"rendered":"Quan la vaca hauria de dir guau"},"content":{"rendered":"<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/www.las2vacas.es\/\" target=\"_blank\" rel=\"noopener\">Coneixeu Las 2 Vacas<\/a>? S\u00f3n els nous iogurts ecol\u00f2gics del Grup Danone que es venen a les grans superf\u00edcies juntament amb la resta de productes del grup.<\/span><br \/>\n<span style=\"color: #333333;\">Al lineal del supermercat tradicional (no ecol\u00f2gic) ja podem comprar\u00a0<em>Activia<\/em>\u00a0i\u00a0<em>Las 2 vacas<\/em>. Podem comprar\u00a0<em>Danet<\/em>\u00a0i\u00a0<em>Las 2 vacas<\/em>. Podem comprar\u00a0<em>Oikos\u00a0<\/em>i\u00a0<em>Las 2 vacas<\/em>.<\/span><br \/>\n<span style=\"color: #333333;\">I jo dic, i ben alt, que ja era hora! Per fi els productes ecol\u00f2gics es poden trobar al costat dels que no ho s\u00f3n, al mateix punt de venda. El que em sorpr\u00e8n (o potser no tant) \u00e9s que la marca mare, el l\u00edder mundial en la producci\u00f3 i distribuci\u00f3 de l\u00e0ctics, la marca que alimenta somriures, el Grup Danone, amagui que \u00e9s al darrere. Evidentment es tracta d\u2019una estrat\u00e8gia de m\u00e0rqueting per poder arribar a tot tipus de poblaci\u00f3. Tenint en compte el creixement de la demanda i del consum de productes ecol\u00f2gics, no \u00e9s estrany que el gran grup hagi volgut ficar cullerada en un n\u00ednxol de mercat tan llaminer. I m\u00e9s quan ha aconseguit poder entrar-hi sense canviar el seu canal de distribuci\u00f3. Per\u00f2 per qu\u00e8 no dir-ho? Abastir dos segments de mercat \u00e9s tan l\u00edcit com nom\u00e9s fer-ho en un.\u00a0 M\u2019agrada tant el que ha fet Danone, que animo a altres grans marques a fer el mateix. A apropar els productes org\u00e0nics a la poblaci\u00f3. Al fet que per haver de consumir productes ecol\u00f2gics no h\u00e0gim de pagar m\u00e9s del doble. En el cas dels l\u00e0ctics, un iogurt eco pot valer quatres vegades m\u00e9s que un de no ecol\u00f2gic.\u00a0 I si comen\u00e7a a passar el mateix amb la llet, l\u2019oli, el pa o els cosm\u00e8tics? Sab\u00edeu que el 25 % de la nostra poblaci\u00f3, ja consumeix productes ecol\u00f2gics. Ja ho deia Hip\u00f2crates, que el teu aliment, sigui el teu medicament\u2026<\/span><br \/>\n<span style=\"color: #333333;\">Si b\u00e9 l\u2019estrat\u00e8gia de m\u00e0rqueting m\u2019ha sorpr\u00e8s (o potser no tant), encara m\u2019ha sorpr\u00e8s molt \u00e9s la campanya de publicitat que han desenvolupat. Parlen del producte, de totes les caracter\u00edstiques que t\u00e9 perqu\u00e8 \u00e9s eco, per\u00f2 no veig com es diferencien d\u2019altres iogurts ecos. Si el seu tret diferencial \u00e9s que \u00e9s (probablement) l\u2019\u00fanic iogurt eco que es pot trobar al supermercat, per qu\u00e8 no es diu ben clar i a la campanya? A la tanca publicit\u00e0ria del final em remeto.\u00a0<a style=\"color: #333333;\" href=\"http:\/\/www.las2vacas.es\/ca\/on-comprar\" target=\"_blank\" rel=\"noopener\">Es diu a la web<\/a>, i de forma residual.<\/span><br \/>\n<span style=\"color: #333333;\">Com dic sempre el missatge \u00e9s molt important. \u00a0El missatge \u00e9s la clau. I quan \u00e9s \u00fanic i diferenciador, encara m\u00e9s. En aquest cas, hauria triat dir<strong>\u00a0<em>la facilitat de poder-lo trobar i a bon preu.<\/em><\/strong>\u00a0On sempre trobaves el iogurt\u00a0<em>normal,<\/em>\u00a0ara trobes el iogurt eco. I posats a fer, ho hauria dit d\u2019una forma not\u00f2ria. Amb un concepte creatiu. Ara el que es diu (i no diferencial respecte altres iogurts eco) es diu de forma totalment informativa, gens creativa, poc original i menys not\u00f2ria. Si es tracta d\u2019una vaca diferent, que no digui\u00a0<em>mu<\/em>, que digui\u00a0<em>guau<\/em>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coneixeu Las 2 Vacas? S\u00f3n els nous iogurts ecol\u00f2gics del Grup Danone que es venen a les grans superf\u00edcies juntament amb la resta de productes del grup. Al lineal del supermercat tradicional (no ecol\u00f2gic) ja podem comprar\u00a0Activia\u00a0i\u00a0Las 2 vacas. Podem comprar\u00a0Danet\u00a0i\u00a0Las 2 vacas. Podem comprar\u00a0Oikos\u00a0i\u00a0Las 2 vacas. I jo dic, i ben alt, que ja [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quan la vaca hauria de dir guau | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Coneixeu Las 2 Vacas? 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