{"id":7724,"date":"2016-05-03T00:00:49","date_gmt":"2016-05-03T00:00:49","guid":{"rendered":"http:\/\/mosaiking.com\/?p=621"},"modified":"2016-05-03T00:00:49","modified_gmt":"2016-05-03T00:00:49","slug":"tot-xerrant-de-marques","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/tot-xerrant-de-marques\/","title":{"rendered":"Tot xerrant de marques"},"content":{"rendered":"<p><span style=\"color: #333333;\">La setmana passada vaig tenir el gust d\u2019anar a parlar de marques a <a style=\"color: #333333;\" href=\"https:\/\/play.uwhisp.com\/ericbertran\/entrevista-a-la-publicista-marta-royo\" target=\"_blank\" rel=\"noopener\">R\u00e0dio Kanal Barcelona<\/a>, al programa\u00a0\u201cEls Nous Catalans a RKB\u201d, un magazine matinal on es parla d\u2019actualitat d\u2019una manera amena i entretinguda. Un equip dirigit per \u00c8ric Bertran que fan un programa de dilluns a divendres de 10 h a 12 h amb for\u00e7a seccions i convidats, divers i pensat per informar, crear opini\u00f3, fomentar la diversitat i fer passar als oients un mat\u00ed entretingut.<\/span><br \/>\n<span style=\"color: #333333;\">En aquest marc em van convidar a parlar de marques i com les marques i la publicitat poden ajudar arribar millor al seu p\u00fablic, i per tant, a vendre m\u00e9s. All\u00f2 que sempre reivindico,<strong> la publicitat a l\u2019abast de tothom.<\/strong>\u00a0A l\u2019abast de les grans marques, per\u00f2 tamb\u00e9 de les petites empreses, dels emprenedors, dels aut\u00f2noms, de les botigues, dels comer\u00e7os, de les marques personals. D\u2019aquells que es pensen <em>per\u00f2 si jo no soc ning\u00fa<\/em>. Aquests tamb\u00e9 han de tenir la seva imatge! La bona imatge i la bona publicitat, d\u2019acord amb el pressupost de cadasc\u00fa, hauria de ser un deure. Igual que el local, el personal, el tipus d\u2019empresa t i el gestor, quan es crea un nou projecte, s\u2019hauria de tenir en compte en el pla de negoci, el fet d\u2019incloure una partida per la publicitat.<\/span><\/p>\n<p><span style=\"color: #333333;\">Tot i que aqu\u00ed a la <a style=\"color: #333333;\" href=\"https:\/\/www.mosaiking.com\/\" target=\"_blank\" rel=\"noopener\">home de Mosaiking trobareu\u00a0<\/a><a style=\"color: #333333;\" href=\"https:\/\/play.uwhisp.com\/ericbertran\/entrevista-a-la-publicista-marta-royo\" target=\"_blank\" rel=\"noopener\">el link amb el podcast del programa<\/a><a style=\"color: #333333;\" href=\"https:\/\/www.mosaiking.com\/\" target=\"_blank\" rel=\"noopener\">,<\/a> us deixo uns consells molt pr\u00e0ctics per ajudar-vos a qu\u00e8 del vostre petit negoci en feu una gran marca.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>1- Tingues clar el <em>qu\u00e8 dir<\/em> de la teva empresa\/negoci. <\/strong>Busca en qu\u00e8 ets diferent i comunica-ho. I si no ho tens, crea-ho! El qu\u00e8 dir no \u00e9s territori nom\u00e9s de les grans marques. En els petits tamb\u00e9 cal buscar-ho: Peixateria on et deixen el peix a punt de coure, dentista especialista amb f\u00f2bies dentals, fruiteria amb sucs fets al moment.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>2- Sigues creatiu en el <em>com dir-ho<\/em>! <\/strong>Sigues notori i fes el teu esl\u00f2gan memorable. I intenta parlar en clau de benefici de producte, no de caracter\u00edstiques. Com deia Leo Burnett (gran publicitari del segle XX), No em diguis com de b\u00e9 ho fas;\u00a0diga\u2019m el b\u00e9 que em fas.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>3- Crea el teu logo i la teva identitat de marca. <\/strong>Tot all\u00f2 que comunica la teva marca \u00e9s important. Logo, targetes, paper de carta, fullet\u00f3 de presentaci\u00f3 de producte\/servei\u2026\u00a0 I el logo, si pots que l\u2019acompanyi una icona. Com el \u201ctic\u201d de Nike, millor.\u00a0 En el meu cas, \u00e9s la \u201cM\u201d i el color magenta\u2026<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>4- Pensa en una identitat que funcioni tant en formats of-line com en formats on-line.<\/strong>\u00a0 Text llegible (ull el fons clar sobre text clar), imatges que no pesin gaire, colors que no vibrin a la pantalla\u2026 Cada cop que envi\u00efs un e-mail, signa amb el teu logo. S\u00f3n impactes que guanyes!<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>5- No converteixis les teves comunicacions en informatius.<\/strong> Anuncis de premsa plens de missatges desordenats (que no saps on llegir) o webs plenes d\u2019informaci\u00f3, de p\u00e0gines, de pestanyes. Lentes de navegaci\u00f3 de tanta informaci\u00f3 que hi ha\u2026 Sintetitza i prioritza. Missatge principal i missatge secundaris.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>6- Dissenya campanyes de publicitat que comuniquin.<\/strong> Sempre un concepte creatiu que sintetitzi el missatge clau que vols comunicar. Despr\u00e9s el disseny gr\u00e0fic. Mai abans!<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>7. Identifica b\u00e9 el teu p\u00fablic objectiu.<\/strong> No intentis agradar a tothom. Aix\u00f2 mai funciona! Per exemple, si vols vendre sabates ortop\u00e8diques dirigides a gent gran, potser no has de fer una campanya a FB o dirigir-la als n\u00e9ts.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>8. Sigues clar i transparent.<\/strong> No facis com moltes grans companyies que sovint no diuen tota la veritat. \u00c9s el que els publicistes en diem \u201coverpromises\u201d. M\u00e9s enll\u00e0 de la promesa. M\u00e9s enll\u00e0 de la proposta de venda. Telefonies, assegurances, est\u00e8tica, productes financers\u2026\u00a0 Si tens una oferta, compleix-la!<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>9. Fixa\u2019t en la compet\u00e8ncia i tingues-li enveja sana.<\/strong> Mira el que fa b\u00e9 la teva compet\u00e8ncia i si pots, millora-ho! \u00a0Si s\u00f3c una farm\u00e0cia, far\u00e9 un estudi de les farm\u00e0cies de la zona i mirar\u00e9 el qu\u00e8 no faig, qu\u00e8 puc fer jo i incl\u00fas qu\u00e8 puc millorar.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>10. Tria b\u00e9 el teu canal de comunicaci\u00f3. en funci\u00f3 dels teus objectius i la teva estrat\u00e8gia <\/strong>Un cop tinguis clar qu\u00e8 dir, com dir-ho, tinguis la teva imatge creada i perfectament definit quin \u00e9s el teu p\u00fablic objectiu, pensa en el teu pla d\u2019acci\u00f3: Xarxes socials? Campanya d\u2019emailing? Promocions al punt de venda?<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>I el darrer, si vols crear la teva marca i la teva campanya de publicitat\u2026 truca un publicista!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La setmana passada vaig tenir el gust d\u2019anar a parlar de marques a R\u00e0dio Kanal Barcelona, al programa\u00a0\u201cEls Nous Catalans a RKB\u201d, un magazine matinal on es parla d\u2019actualitat d\u2019una manera amena i entretinguda. Un equip dirigit per \u00c8ric Bertran que fan un programa de dilluns a divendres de 10 h a 12 h amb [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7647,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7724","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mosaiking-comunicacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tot xerrant de marques | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"La setmana passada vaig tenir el gust d\u2019anar a parlar de marques a R\u00e0dio Kanal Barcelona, al programa \u201cEls Nous Catalans a RKB\u201d, un magazine matinal on es parla d\u2019actualitat d\u2019una manera amena i entretinguda. 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