{"id":7725,"date":"2016-05-28T00:00:52","date_gmt":"2016-05-28T00:00:52","guid":{"rendered":"http:\/\/mosaiking.com\/?p=626"},"modified":"2016-05-28T00:00:52","modified_gmt":"2016-05-28T00:00:52","slug":"com-llancar-una-marca-i-no-llencar-la","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/com-llancar-una-marca-i-no-llencar-la\/","title":{"rendered":"Com llan\u00e7ar una marca i\u2026 no llen\u00e7ar-la"},"content":{"rendered":"<p><span style=\"color: #333333;\">Per llen\u00e7ar una marca al mercat, <strong>cal dotar-la d\u2019una imatge i donar-la a con\u00e8ixer, <\/strong>triant molt b\u00e9 com arribar al consumidor. Pensant, perqu\u00e8 un consumidor es fixar\u00e0 en la meva marca i no en una altra. En qu\u00e8 s\u00f3c diferent. Qu\u00e8 \u00e9s all\u00f2 que far\u00e0 que vulguin la meva. I d\u2019aqu\u00ed treure\u2019n el missatge clau a comunicar i, a poder ser fer un esl\u00f2gan. <\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>L\u2019estrat\u00e8gia de comunicaci\u00f3. <\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>El qu\u00e8 dir i el com dir-ho. <\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>El qu\u00e8 dir diferencial, propi i a poder ser \u00fanic.<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong> I el com dir-ho, d\u2019una forma not\u00f2ria i memorable.\u00a0 <\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Aquesta per a mi \u00e9s la clau de tot.<\/strong> <\/span><\/p>\n<p><span style=\"color: #333333;\">Si aix\u00f2 no est\u00e0 ben resolt, no cal que et gastis els diners en un pla de comunicaci\u00f3. Si el missatge clau a transmetre no \u00e9s clar i directe, la resta \u00e9s possible que falli.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>Anem a per la difusi\u00f3? <\/strong>Avui\u00a0 tenim la gran sort que el m\u00f3n digital ens brinda oportunitats democr\u00e0tiques, per tothom. A bon preu i a l\u2019abast de tothom. <strong>Els emprenedors i els petits negocis tenen (tenim) al segle XXI una oportunitat d\u2019or per donar-nos a con\u00e8ixer dins l\u2019entorn 2.0.<\/strong>Un lloc on pots parlar amb un periodista, amb un director general, amb el teu \u00eddol o amb el teu president. All\u00e0 hi podem trobar eines assequibles, a l\u2019abast de tothom. Ara b\u00e9, cal definir primer una bona estrat\u00e8gia de comunicaci\u00f3 a seguir.\u00a0 Dins l\u2019entorn 2.0 podem tocar al client, el podem con\u00e8ixer, el podem saludar, el podem respondre, el podem \u201catacar\u201d, podem con\u00e8ixer els seus interessos, les seves necessitats i \u2026 satisfer-les. Cal definir per\u00f2 el qu\u00e8 i el com.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>I com ho podem fer?<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">Primer i imprescindible, en funci\u00f3 dels teus <strong>objectius de comunicaci\u00f3<\/strong> (captar clients, generar conversions, fidelitzar un producte, obtenir influenciadors, generar tr\u00e0fic cap a una web, venda directa etc\u2026) i <strong>de la teva estrat\u00e8gia de comunicaci\u00f3<\/strong> (definir el missatge clau que resumeix molt b\u00e9 la teva proposici\u00f3 de venda dirigida al teu target), \u00a0cal triar molt b\u00e9 els teus canals de comunicaci\u00f3, aix\u00ed com les accions i materials a desenvolupar.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\">Aqu\u00ed et proposo alguns canals amb alguns exemples de coses per fer.<\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\">Xarxes Social: Quines, com i amb quin pressupost. Cal definir els objectius abans de comen\u00e7ar a fer posts i tuits. Cada xarxa \u00e9s diferent. Per exemple, a FB generes comunitat a Twitter notorietat.<\/span><\/li>\n<li><span style=\"color: #333333;\">Social Media Ads: Patrocinar posts i anuncis per arribar a tenir m\u00e9s audi\u00e8ncia.<\/span><\/li>\n<li><span style=\"color: #333333;\">Tenir un bon SEO a la teva web per aconseguir un bon posicionament natural de base.<\/span><\/li>\n<li><span style=\"color: #333333;\">Google Adwords: campanya SEM per premiar les recerques a Google.<\/span><\/li>\n<li><span style=\"color: #333333;\">Campanyes d\u2019e-mailing segmentant i oferint brand content.<\/span><\/li>\n<li><span style=\"color: #333333;\">Alimentant el teu blog amb informaci\u00f3 interessant per la marca. Alhora posiciona a Gogole.<\/span><\/li>\n<li><span style=\"color: #333333;\">Banners a webs interessants: a diaris digitals o portals interessants pel teu negoci.<\/span><\/li>\n<li><span style=\"color: #333333;\">Crear comunitats a FB i oferir-los xerrades, p\u00edndoles, c\u00e0psules. Fer grups i oferir-ho via FB.<\/span><\/li>\n<li><span style=\"color: #333333;\">Informacions via Periscope: una confer\u00e8ncia, una reuni\u00f3 o una fira.<\/span><\/li>\n<li><span style=\"color: #333333;\">Relacions P\u00fabliques 2.0: campanya a influencers a TW.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #333333;\"><strong>I com sempre dic. Si no ho tens clar, truca al publicista!<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per llen\u00e7ar una marca al mercat, cal dotar-la d\u2019una imatge i donar-la a con\u00e8ixer, triant molt b\u00e9 com arribar al consumidor. Pensant, perqu\u00e8 un consumidor es fixar\u00e0 en la meva marca i no en una altra. En qu\u00e8 s\u00f3c diferent. Qu\u00e8 \u00e9s all\u00f2 que far\u00e0 que vulguin la meva. I d\u2019aqu\u00ed treure\u2019n el missatge clau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7698,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mosaiking-comunicacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Com llan\u00e7ar una marca i\u2026 no llen\u00e7ar-la | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Per llen\u00e7ar una marca al mercat, cal dotar-la d\u2019una imatge i donar-la a con\u00e8ixer, triant molt b\u00e9 com arribar al consumidor. 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