{"id":7727,"date":"2016-06-27T00:00:17","date_gmt":"2016-06-27T00:00:17","guid":{"rendered":"http:\/\/mosaiking.com\/?p=635"},"modified":"2016-06-27T00:00:17","modified_gmt":"2016-06-27T00:00:17","slug":"26j-clau-comunicacio","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/26j-clau-comunicacio\/","title":{"rendered":"El #26J en clau de comunicaci\u00f3"},"content":{"rendered":"<p><span style=\"color: #333333;\">L\u2019Estat espanyol ha tornat a parlar, i el que ha dit \u00e9s clar\u00edssim: no al canvi. Unidos Podemos no ha aconseguit conv\u00e8ncer els votants del PSOE; el pacte amb Izquierda Unida li ha servit de ben poc. Ciudadanos ha patit una davallada que ha beneficiat al PP. El resultat \u00e9s un Congr\u00e9s fragmentat sense cap majoria absoluta clara, per\u00f2 a m\u00e9s a m\u00e9s les forces de la nova pol\u00edtica no han aconseguit l\u2019objectiu de guanyar terreny davant de PP i PSOE. EL 26J (una mena de segona volta del 20D) s\u2019ha resolt amb un guanyador clar: un refor\u00e7at Mariano Rajoy, amb 14 escons m\u00e9s. Potser no aconseguir\u00e0 ser president, per\u00f2 ell \u00e9s el principal beneficiat de la repetici\u00f3 electoral.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>Els meus titulars despr\u00e9s del #26J:<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #333333;\"><strong>Les enquestes i els sondejos no funcionen. <\/strong>Per qu\u00e8 les investigacions de mercat funcionen i les enquestes no? L\u2019entorn d\u2019unes eleccions \u00e9s molt m\u00e9s vol\u00e0til que l\u2019entorn d\u2019una marca.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>Tenim un pa\u00eds amb molta creativitat (i molt temps lliure) <\/strong>Els memes van tenir molta rellev\u00e0ncia entre els sondejos i els primers resultats. De nou, el poder de les xarxes socials i com cal vigilar amb la informaci\u00f3 no contrastada que s\u2019hi publica.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>L\u2019immobilisme guanya al canvi. <\/strong>Espanya \u00e9s blava, menys Catalunya i el Pa\u00eds Basc que s\u00f3n liles. El blau del PP s\u2019imposa, i ara amb m\u00e9s for\u00e7a que el 20D.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>Les campanyes electorals i la jornada de reflexi\u00f3, tenen realment el sentit que han de tenir? <\/strong>Realment el fet de qu\u00e8 el pol\u00edtic durant 15 dies expliqui el seu programa, fa que la gent canvi\u00ed el seu vot? \u00c9s realment la campanya el que ha fet que el PP hagi guanyat 14 escons i que el PSOE n\u2019hagi perdut 5? Potser en el cas de Lleida s\u00ed\u2026<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>En pol\u00edtica, s\u2019inventen paraules noves, com en qualsevol altra disciplina. <\/strong>Dues paraules noves \u201csorpasso\u201d i \u201cpacteclosques\u201d que comen\u00e7aran a formar part del llenguatge pol\u00edtic populista com el \u201cpas al costat\u201d, el \u201cpucherazo\u201d o \u201cla festa de la democr\u00e0cia\u201d. Pobre de qui torni a dir que nom\u00e9s els publicitaris inventem parauletes.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>Es patrocinaven els resultats electorals de segons quins mitjans amb campanyes a Google Adwords. <\/strong>Bona idea, per augmentar audi\u00e8ncia, algun mitj\u00e0 va fer una campanya SEM (Search Engine Marketing)<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>Ahir el logo de Google Espanya evocava les eleccions estatals espanyoles<\/strong>. Cada lletra d\u2019un color amb una papereta i una urna.\u00a0 Eren els colors dels partits pol\u00edtics? O eren els colors de Google?<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>Tothom parla del Congr\u00e9s i gaireb\u00e9 ning\u00fa del Senat. <\/strong>Ens podrien explicar qu\u00e8 \u00e9s i per qu\u00e8 serveix el Senat? I no em conven\u00e7 dir que el Senat retifica el Congr\u00e9s\u2026 De la marca Senat i de la marca Congr\u00e9s, cal aclarir els valors i els beneficis de cada una d\u2019elles.<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>El 100% dels resultats escrutats no inclouen tots els vots per correu (els dels residents de fora de l\u2019Estat Espanyol). \u00a0<\/strong>Si segons sembla, aquestes eleccions el vot per correu ha estat tan elevat, \u00e9s possible que canvi\u00ed alguna cosa? Sin\u00f3, perqu\u00e8 serveix el vot per correu i la campanya del vot per correu?<\/span><\/li>\n<li><span style=\"color: #333333;\"><strong>I finalment com sempre, tots han guanyat \u2026<\/strong> Perqu\u00e8 tot dep\u00e8n des de quin prisma es miren les coses, per\u00f2 tots han guanyat\u2026<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #333333;\">B\u00e9, d\u2019aix\u00f2 n\u2019he parlat aquest mat\u00ed a <a style=\"color: #333333;\" href=\"http:\/\/elmatidelarepublica.cat\/index.php\/videos\" target=\"_blank\" rel=\"noopener\">El Mat\u00ed de la Rep\u00fablica amb l\u2019\u00c8ric Bertran.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Estat espanyol ha tornat a parlar, i el que ha dit \u00e9s clar\u00edssim: no al canvi. Unidos Podemos no ha aconseguit conv\u00e8ncer els votants del PSOE; el pacte amb Izquierda Unida li ha servit de ben poc. Ciudadanos ha patit una davallada que ha beneficiat al PP. El resultat \u00e9s un Congr\u00e9s fragmentat sense cap [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-7727","post","type-post","status-publish","format-standard","hentry","category-actualitat","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El #26J en clau de comunicaci\u00f3 | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"L\u2019Estat espanyol ha tornat a parlar, i el que ha dit \u00e9s clar\u00edssim: no al canvi. 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