{"id":7728,"date":"2016-07-08T00:00:59","date_gmt":"2016-07-08T00:00:59","guid":{"rendered":"http:\/\/mosaiking.com\/?p=652"},"modified":"2016-07-08T00:00:59","modified_gmt":"2016-07-08T00:00:59","slug":"jo-tambe-vull-vendre-mes","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/jo-tambe-vull-vendre-mes\/","title":{"rendered":"Jo tamb\u00e9 vull vendre m\u00e9s"},"content":{"rendered":"

Les empreses intentem vendre m\u00e9s enmig d\u2019un context de crisi. Jo publicitat, l\u2019escola d\u2019angl\u00e8s cursos d\u2019estiu i el gimn\u00e0s altes de socis. Les diferents estrat\u00e8gies cada cop m\u00e9s se centren a saber qu\u00e8 vol realment el client, aix\u00ed com en millorar les t\u00e8cniques de qui m\u00e9s el coneixen: els venedors.<\/span><\/p>\n

Vendre t\u00e9 un punt d\u2019art. Per\u00f2, com altres disciplines, tamb\u00e9 t\u00e9 t\u00e8cnica. Quan la coneixes, vens m\u00e9s. \u00c9s aix\u00ed. Les f\u00f3rmules poden ser m\u00e9s o menys diferents, per\u00f2 els elements que fan servir s\u00f3n sempre els mateixos.<\/span><\/p>\n

Els temps, les eines, el context o les condicions canvien, per\u00f2 la f\u00f3rmula b\u00e0sica \u00e9s la mateixa. Independentment del moment, cal emocionar, enganxar i conv\u00e8ncer. Aqu\u00ed, et proposo 9 pistes per argumentar la teva venda i conv\u00e8ncer la teva clientela.<\/span><\/p>\n

1. Desperta l\u2019inter\u00e8s
\n<\/strong><\/span><\/p>\n

Aix\u00f2 s\u2019aconsegueix amb un claim potent que acompanyi la teva marca. Si el claim no \u00e9s atractiu, un alt % del teu p\u00fablic no demostrar\u00e0 inter\u00e8s i t\u2019abandonar\u00e0.<\/span><\/p>\n

Ulabox \u201cl\u2019antis\u00faper\u201d \u00f3 Apple \u201cThink different\u201d<\/strong><\/span><\/p>\n

2. Ofereix una soluci\u00f3<\/strong><\/span><\/p>\n

No parlis en termes de problema. Parla sempre en termes de soluci\u00f3. Que puc fer jo per a tu per satisfer la teva necessitat. I no nom\u00e9s que b\u00e9 que ho faig, sin\u00f3 quin b\u00e9 et faig a tu client.<\/span><\/p>\n

\u201cSi fas el programa de pes que et proposo, perdr\u00e0s 10 kilos en dos mesos\u201d<\/strong><\/span><\/p>\n

3. Per qu\u00e8 tu?<\/strong><\/span><\/p>\n

Busca en qu\u00e8 ets diferent dels altres. I si pots ser en qu\u00e8 ets millor i en qu\u00e8 ets \u00fanic. Transmet tamb\u00e9 que ets l\u2019aut\u00e8ntic expert en la mat\u00e8ria. Est\u00e0s venent confian\u00e7a amb la for\u00e7a de la prova i contra aix\u00f2 no hi ha res que es resisteixi.<\/span><\/p>\n

\u201cConfia en mi, tinc l\u2019experiencia que avala la meva soluci\u00f3\u201d<\/strong><\/span><\/p>\n

4. Busca testimonis<\/strong><\/span><\/p>\n

Els testimonis s\u00f3n una prova magn\u00edfica de que el qu\u00e8 dius \u00e9s cert. Terceres parts no interessades parlant dels resultats que han aconseguit utilitzant els teus serveis. \u00c9s un dels millors arguments de venda.<\/span><\/p>\n

\u201cMosaiking Comunicaci\u00f3 m\u2019ha ajudat a vendre m\u00e9s i millor\u201d<\/strong><\/span><\/p>\n

\u00a05. La teva oferta<\/strong><\/span><\/p>\n

Fes una oferta que no puguin resistir. Aix\u00ed de senzill. Aqu\u00ed et jugues el negoci. Potser, un dels elements m\u00e9s importants de l\u2019oferta \u00e9s la seva senzillesa. Ha de ser simple. S\u2019ha d\u2019entendre a la primera.<\/span><\/p>\n

\u201cPots pagar a terminis sense cap tipus de rec\u00e0rrec\u201d<\/strong><\/span><\/p>\n

\u00a06. El teu valor<\/strong><\/span><\/p>\n

Sovint tenim dificultats per quantificar el valor. Ens costa quantificar el valor, per\u00f2 entenem perfectament les comparatives de preus. Si el teu servei i mercat t\u2019ho permet, pot tenir sentit que tradueixis el valor en preu. D\u2019aquesta manera, poden comparar el preu de tot el que li est\u00e0s oferint amb altres preus de refer\u00e8ncia.<\/span><\/p>\n

\u201cPels 15 euros d\u2019un men\u00fa que \u201cvola\u201d en 30 minuts, tens al teu abast una aventura fant\u00e0stica (un llibre)\u201d<\/strong><\/span><\/p>\n

7. La garantia<\/strong><\/span><\/p>\n

Aquest apartat \u00e9s una m\u00e0xima. Els productes i serveis bons tenen grans garanties. Els dolents no. Per qu\u00e8? Perqu\u00e8 els productes i serveis bons, ho s\u00f3n. Aquesta \u00e9s l\u2019expressi\u00f3 m\u00e0xima de garantia. Est\u00e0s tan conven\u00e7ut del teu servei o producte que series capa\u00e7 de tornar per sobre del seu valor.<\/span><\/p>\n

\u201cSi no quedes satisfet, et tornem el doble del preu que has pagat\u201d<\/strong><\/span><\/p>\n

8. Call to action<\/strong><\/span><\/p>\n

Cal dir a la clientela que actu\u00ef, que actu\u00ef JA. Cal dir-li qu\u00e8 \u00e9s el que ha de fer. Com es pot posar en contacte amb tu. Quins s\u00f3n els passos correctes per comprar els teus serveis.<\/span><\/p>\n

\u201cOmple el formulari, i rebr\u00e0s un descompte per e-mail per la teva primera compra\u201d<\/strong><\/span><\/p>\n

9. El cost d\u2019oportunitat<\/strong><\/span><\/p>\n

Com que s\u00f3c economista de formaci\u00f3, m\u2019agrada parlar en termes de Cost d\u2019Oportunitat. Recorda al teu p\u00fablic el que es perdran si no es decideixen per la teva oferta. Deixa\u2019ls clar que estan a un pas de poder solucionar els seus problemes. Recorda\u2019ls que \u00e9s f\u00e0cil fer-ho. Que els resultats es veuran aviat i que el valor de la teva oferta \u00e9s atractiu.<\/span><\/p>\n

\u201cSi ho compres a la botiga de la cantonada, potser no ho rebr\u00e0s a les 19.00 h en punt com has demanat\u201d<\/strong><\/span><\/p>\n

Doncs ja ho veus, vendre, tamb\u00e9 \u00e9s un art. Deu ser el des\u00e9\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les empreses intentem vendre m\u00e9s enmig d\u2019un context de crisi. Jo publicitat, l\u2019escola d\u2019angl\u00e8s cursos d\u2019estiu i el gimn\u00e0s altes de socis. Les diferents estrat\u00e8gies cada cop m\u00e9s se centren a saber qu\u00e8 vol realment el client, aix\u00ed com en millorar les t\u00e8cniques de qui m\u00e9s el coneixen: els venedors. Vendre t\u00e9 un punt d\u2019art. […]<\/p>\n","protected":false},"author":1,"featured_media":7649,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"\nJo tamb\u00e9 vull vendre m\u00e9s | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Les empreses intentem vendre m\u00e9s enmig d\u2019un context de crisi. 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