{"id":7730,"date":"2016-07-22T00:00:00","date_gmt":"2016-07-22T00:00:00","guid":{"rendered":"http:\/\/mosaiking.com\/?p=659"},"modified":"2016-07-22T00:00:00","modified_gmt":"2016-07-22T00:00:00","slug":"jo-no-tinc-pokemon-go-i-tu","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/","title":{"rendered":"Jo no tinc el Pok\u00e9mon Go. I tu?"},"content":{"rendered":"<p><span style=\"color: #333333;\">Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies.<\/span><br \/>\n<span style=\"color: #333333;\"><span class=\"hiddenGrammarError\">Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go<\/span>. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.<\/span><br \/>\n<span style=\"color: #333333;\">Un nou fenomen on tothom voldr\u00e0 fer negoci.<\/span><br \/>\n<span style=\"color: #333333;\">Els experts afirmen que el joc ha arribat per quedar-s\u2019hi, com ho van fer altres jocs com l\u2019<span class=\"hiddenSpellError\">Angry<\/span> <span class=\"hiddenSpellError\">Birds<\/span> o el <span class=\"hiddenSpellError\">Candy<\/span> <span class=\"hiddenSpellError\">Crush<\/span>. La marca <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span> est\u00e0 consolidada, la facilitat del joc, la novetat que comporta poder interactuar amb el m\u00f3n real amb els m\u00edtics <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span>s dels 90, el fet que l\u2019App forci als jugadors a sortir al carrer i a socialitzar amb altres persones (els adolescents han abandonat el sof\u00e0, per alegria dels pares) i la narrativa que li permet a l\u2019usuari construir la hist\u00f2ria que vulgui, el fa del tot desitjable.<\/span><br \/>\n<span style=\"color: #333333;\">Per a <span class=\"hiddenSpellError\">Niantic<\/span>, els creadors del joc, l\u2019\u00e8xit els ha agafat per sorpresa. Els seus servidors no han pogut suportar els m\u00e9s de 21 milions d\u2019usuari. Al final, haur\u00e0 de ser Nintendo qui faci front a aquesta crisi. All\u00f2 que en m\u00e0rqueting pot passar: el fet de morir d\u2019\u00e8xit. S\u2019hi juga molt, mai m\u00e9s ben dit. La seva imatge de marca i la seva franqu\u00edcia, els <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span>.<\/span><br \/>\n<span style=\"color: #333333;\">Aqu\u00ed \u00e9s on vull anar a parar, i \u00e9s on molts en volen treure profit. Com el rumor que Nintendo i McDonald\u2019s cooperaran i que els locals de la cadena de restaurants es convertiran en <em><span class=\"hiddenSpellError\">pok\u00e9stops<\/span><\/em> o <em><span class=\"hiddenSpellError\">gyms<\/span><\/em>, que s\u00f3n els llocs on els jugadors poden enfrontar-se a altres jugadors o trobar nous monstres.<\/span><br \/>\n<span style=\"color: #333333;\"><span class=\"hiddenGrammarError\">El<\/span> <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span> <span class=\"hiddenSpellError\">Go<\/span> \u00e9s gratu\u00eft, per\u00f2 els jugadors que busquen col\u00b7leccionar els monstres poden comprar moneda virtual, <em><span class=\"hiddenSpellError\">pok\u00e9coins<\/span><\/em>, via aplicacions. A mesura que els usuaris augmenten la quantitat de <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span>s, \u00e9s necessari invertir diners per <span class=\"hiddenSpellError\">magatzemar<\/span>, entrenar, criar i combatre amb els <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span>\u2018s. Aqu\u00ed rau el negoci. Aqu\u00ed \u00e9s on les marques volen ficar cullerada. Aqu\u00ed \u00e9s on el gegant de telefonia, T-Mobile\u00a0 ha decidit atraure clientela amb una oferta especial. Ha afegit <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span> <span class=\"hiddenSpellError\">Go<\/span> a la seva llista d\u2019aplicacions que no consumiran dades de l\u2019usuari durant un any. Tamb\u00e9 tenen previst regalar <em><span class=\"hiddenSpellError\">pok\u00e9coins<\/span><\/em>a 250 clients i 5 podran guanyar un viatge de deb\u00f2. <span class=\"hiddenSpellError\">T<\/span>-Mobile guanyar\u00e0 publicitat i clients: una altra empresa beneficiada per \u00e8xit de <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span> <span class=\"hiddenSpellError\">Go<\/span>. M\u00e9s exemples, els centres comercials <span class=\"hiddenSpellError\">Simon<\/span> Malls, utilitzen el joc com a esquer perqu\u00e8 els usuaris del joc se subscriguin a les seves xarxes Wi-Fi gratu\u00eftes i obtenir aix\u00ed les seves dades personals, o la immobili\u00e0ria <span class=\"hiddenSpellError\">Trulia<\/span>, que ha confeccionat mapes que mostren les zones amb m\u00e9s aflu\u00e8ncia de determinats monstres.<\/span><br \/>\n<span style=\"color: #333333;\">Per formar part d\u2019aquest fenomen no cal un enorme desplegament de diners, recursos o eines, tan sols \u00e9s necessari comptar amb una estrat\u00e8gia i ser creatiu. Quina estrat\u00e8gia hi ha darrere l\u2019anunci de la pissarra de la cap\u00e7alera del post? Al <em>Paco <\/em>se li va acudir aquest bon\u00edssim reclam.<\/span><br \/>\n<span style=\"color: #333333;\">I, vosaltres ja teniu la vostra estrat\u00e8gia? A <strong><span class=\"hiddenSpellError\">Mosaiking<\/span><\/strong> ja tenim el nostre monstre. Hem creat el <em><span class=\"hiddenSpellError\">mosaikingon<\/span><\/em>, buscar un <span class=\"hiddenSpellError\">Pok\u00e9mon<\/span> i <em><span class=\"hiddenSpellError\">costumitzar<\/span>-lo<\/em> com un membre de <strong><span class=\"hiddenSpellError\">Mosaiking<\/span><\/strong>\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat. Un nou fenomen on tothom voldr\u00e0 fer negoci. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jo no tinc el Pok\u00e9mon Go. I tu? | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jo no tinc el Pok\u00e9mon Go. I tu? | Blog | Mosaiking Comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/\" \/>\n<meta property=\"og:site_name\" content=\"Mosaiking\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-22T00:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mosaiking.com\/wp-content\/uploads\/2016\/07\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"504\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mosaiking\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mosaiking\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/\"},\"author\":{\"name\":\"Mosaiking\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#\\\/schema\\\/person\\\/82ca1cf5e82902eee8857e4ad13902f1\"},\"headline\":\"Jo no tinc el Pok\u00e9mon Go. I tu?\",\"datePublished\":\"2016-07-22T00:00:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/\"},\"wordCount\":573,\"image\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg\",\"articleSection\":[\"Publicitat\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/\",\"url\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/\",\"name\":\"Jo no tinc el Pok\u00e9mon Go. I tu? | Blog | Mosaiking Comunicaci\u00f3\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg\",\"datePublished\":\"2016-07-22T00:00:00+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#\\\/schema\\\/person\\\/82ca1cf5e82902eee8857e4ad13902f1\"},\"description\":\"Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg\",\"contentUrl\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2016\\\/07\\\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg\",\"width\":900,\"height\":504,\"caption\":\"Jo no tinc el Pok\u00e9mon Go. I tu?\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/jo-no-tinc-pokemon-go-i-tu\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/mosaiking-pasion-por-las-marcas\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jo no tinc el Pok\u00e9mon Go. I tu?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/\",\"name\":\"Mosaiking\",\"description\":\"Passi\u00f3 per la teva marca\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#\\\/schema\\\/person\\\/82ca1cf5e82902eee8857e4ad13902f1\",\"name\":\"Mosaiking\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g\",\"caption\":\"Mosaiking\"},\"sameAs\":[\"https:\\\/\\\/mosaiking.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Jo no tinc el Pok\u00e9mon Go. I tu? | Blog | Mosaiking Comunicaci\u00f3","description":"Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/","og_locale":"es_ES","og_type":"article","og_title":"Jo no tinc el Pok\u00e9mon Go. I tu? | Blog | Mosaiking Comunicaci\u00f3","og_description":"Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.","og_url":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/","og_site_name":"Mosaiking","article_published_time":"2016-07-22T00:00:00+00:00","og_image":[{"width":900,"height":504,"url":"https:\/\/mosaiking.com\/wp-content\/uploads\/2016\/07\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg","type":"image\/jpeg"}],"author":"Mosaiking","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mosaiking","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#article","isPartOf":{"@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/"},"author":{"name":"Mosaiking","@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1"},"headline":"Jo no tinc el Pok\u00e9mon Go. I tu?","datePublished":"2016-07-22T00:00:00+00:00","mainEntityOfPage":{"@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/"},"wordCount":573,"image":{"@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2016\/07\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg","articleSection":["Publicitat"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/","url":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/","name":"Jo no tinc el Pok\u00e9mon Go. I tu? | Blog | Mosaiking Comunicaci\u00f3","isPartOf":{"@id":"https:\/\/mosaiking.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#primaryimage"},"image":{"@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#primaryimage"},"thumbnailUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2016\/07\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg","datePublished":"2016-07-22T00:00:00+00:00","author":{"@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1"},"description":"Not\u00edcies, acudits, reclams publicitaris. Fins i tot, un nen siri\u00e0 amb una foto d\u2019un dels personatges ha corregut per la xarxa aquests dies. Per\u00f2 us ho confesso, jo no tinc el Pok\u00e9mon Go. M\u2019interessa el fenomen des d\u2019un altre punt de vista: el m\u00e0rqueting i la publicitat.","breadcrumb":{"@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#primaryimage","url":"https:\/\/mosaiking.com\/wp-content\/uploads\/2016\/07\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg","contentUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2016\/07\/d26e64ca-a1a9-4578-b6ef-b80bfda80b69-e1530867732575.jpg","width":900,"height":504,"caption":"Jo no tinc el Pok\u00e9mon Go. I tu?"},{"@type":"BreadcrumbList","@id":"https:\/\/mosaiking.com\/es\/jo-no-tinc-pokemon-go-i-tu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mosaiking.com\/es\/mosaiking-pasion-por-las-marcas\/"},{"@type":"ListItem","position":2,"name":"Jo no tinc el Pok\u00e9mon Go. I tu?"}]},{"@type":"WebSite","@id":"https:\/\/mosaiking.com\/es\/#website","url":"https:\/\/mosaiking.com\/es\/","name":"Mosaiking","description":"Passi\u00f3 per la teva marca","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mosaiking.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1","name":"Mosaiking","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","caption":"Mosaiking"},"sameAs":["https:\/\/mosaiking.com"]}]}},"_links":{"self":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts\/7730","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/comments?post=7730"}],"version-history":[{"count":0,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts\/7730\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/media\/7651"}],"wp:attachment":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/media?parent=7730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/categories?post=7730"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/tags?post=7730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}