{"id":7736,"date":"2016-11-09T00:00:11","date_gmt":"2016-11-09T00:00:11","guid":{"rendered":"http:\/\/mosaiking.com\/?p=686"},"modified":"2016-11-09T00:00:11","modified_gmt":"2016-11-09T00:00:11","slug":"ja-ho-veus-una-dona","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/ja-ho-veus-una-dona\/","title":{"rendered":"Ja ho veus, una dona"},"content":{"rendered":"

S\u00f3c una dona, ja ho veus, una dona.
\nS\u00f3c una dona i no hi vull fer res.<\/em><\/span>
\nS\u00f3c una dona, res m\u00e9s que una dona:<\/em><\/span>
\nno ser\u00e9 mai un carrabiner.<\/em><\/span><\/p>\n

S\u00f3c una dona, ben ferma i rodona.<\/em><\/span>
\nS\u00f3c una dona, ja ho deus haver clissat.<\/em><\/span>
\nS\u00f3c una dona i aix\u00f2 \u00e9s cosa bona:<\/em><\/span>
\nno ser\u00e9 un barbut magistrat.<\/em><\/span><\/p>\n

Avui cantarem\u2026 Cantarem la can\u00e7\u00f3 \u201cS\u00f3c una dona\u201d,<\/a> de l\u2019\u00e0lbum Bruixes i Maduixes de Marina Rossell. Millor cantar, vist que als EEUU no ser\u00e0 la Hillary Clinton la primera dona presidenta del pa\u00eds. O, potser millor que no ho sigui? B\u00e9, aquestes s\u00f3n figues d\u2019un altre paner.<\/span>
\nTot aix\u00f2 ve a tomb, perqu\u00e8 dimarts vaig estar al Col.legi d\u2019Economistes, com a ponent, per parlar del lideratge femen\u00ed al m\u00f3n laboral. I en concret, en el meu entorn. El publicitari. Dones en el sector de la publicitat: poquetes, s\u00ed poquetes. El meu sector hist\u00f2ricament ha estat un sector molt mascul\u00ed. I encara ho \u00e9s. Hi ha molt creatiu, molt publicista, molt \u201cmascle\u201d\u2026 En Bassat, en Toni Segarra, en Mejide, en Mar\u00e7al Molin\u00e9 o Joan Teixid\u00f3 i poca dona, per\u00f2 menys dones publicit\u00e0ries conegudes o medi\u00e0tiques. Com en molts altres sectors. No perqu\u00e8 no siguin medi\u00e0tiques vol dir que no n\u2019hi hagi o que no siguin brillants\u2026 En puc anomenar a dues, grans professionals, com la Directora General de Publicis Barcelona, n\u2019 Alba Guzman, \u201cuna Miura\u201d de la publicitat i de la gesti\u00f3. I na Mar Guerrero, una s\u00faper directora creativa.<\/span><\/p>\n

La meva \u00e9s una professi\u00f3 hist\u00f2ricament molt masculina, hist\u00f2ricament (repeteixo hist\u00f2ricament perqu\u00e8 no trobo cap sin\u00f2nim) amb menys responsabilitats familiars\u2026, sobretot per q\u00fcesti\u00f3 d\u2019horaris i maneres de fer. Molts dinars, moltes reunions, moltes sortides. I aix\u00f2, com sempre, s\u2019ha de conciliar.<\/span><\/p>\n

Dit aix\u00f2, tot i sempre haver treballat envoltada d\u2019homes, mai he patit per la condici\u00f3 de ser dona. He fet sempre el que he volgut (professionalment parlant, per tant dintre de les meves obligacions i responsabilitats) i mai m\u2019he sentit menystinguda pel fet de ser dona. Aix\u00f2 s\u00ed, la poca pres\u00e8ncia de publicit\u00e0ries (sobretot creatives) contrasta amb el nombre d\u2019alumnes a la universitat. El 59 % dels estudiants de Publicitat de la UAB s\u00f3n dones. Llavors, qu\u00e8 passa amb el talent? Es perd pel cam\u00ed? Manca de referents femenins, conciliaci\u00f3 familiar i segurament l\u2019escletxa salarial (jo tampoc l\u2019he patit mai) entre homes i dones. Les dones s\u2019inclinen m\u00e9s cap al departament de comptes i els homes cap al departament creatiu. Els jurats publicitaris majorit\u00e0riament estan formats per homes.<\/span><\/p>\n

Abans de la taula rodona, a casa li explicava al meu fill de 9 anys, Joan, que hi anava a parlar del paper de la dona al m\u00f3n laboral. I, pensant que em diria, qu\u00e8 \u00e9s el m\u00f3n laboral. Em va dir, i per qu\u00e8 a parlar de dones? Quin inter\u00e8s t\u00e9 parlar de dones? I no hi haur\u00e0 homes? I per qu\u00e8? No ho entenc\u2026<\/em><\/span><\/p>\n

\u00c9s aqu\u00ed on hem d\u2019arribar! Que no se\u2019ns valori pel g\u00e8nere ni pel sexe. Som dones, ja ho veus, i no hi volem fer res\u2026 La Clinton \u00e9s una dona, ja ho veu tothom, com en Obama que \u00e9s negre i ja ho veu tothom. I jo s\u00f3c publicit\u00e0ria i punt. Aquesta reflexi\u00f3 ha d\u2019esdevenir un fet educatiu, com tot!<\/span><\/p>\n

S\u00f3c una dona amb dos pits i una poma.<\/em><\/span>
\nS\u00f3c una dona amb l\u2019hormona que cal.<\/em><\/span>
\nS\u00f3c una dona i aix\u00f2 ja no \u00e9s broma:<\/em><\/span>
\nno ser\u00e9 mai capit\u00e0 general<\/em><\/span><\/p>\n

Nom\u00e9s ho podrem canviar nosaltres. \u00c9s cosa nostra. Perdent la por! I aprenent a dir que no. Essent eficients totes les hores que treballem. I quan treballem, treballem i quan no, no treballem. Si no he arribat m\u00e9s a munt quan treballava per compote ali\u00e8, \u00e9s perqu\u00e8 no vaig voler, no pel fet de ser dona. Si vaig marxar de la multinacional, \u00e9s perqu\u00e8 vaig voler, no pel fet de ser dona. Si vaig crear Mosaiking Comunicaci\u00f3<\/a>, \u00e9s perqu\u00e8 vaig voler, no pel fet de ser dona. \u00c9s q\u00fcesti\u00f3 de dir NO i de demostrar amb un S\u00ed. <\/strong>Si vals, no crec que pel fet de ser dona t\u2019hagin de menystenir. Almenys, a mi no m\u2019ha passat. Al contrari, la gent crec que em valora pel fet de tenir tres fills, marit, pares, amics i \u201carribar a tot\u201d.<\/span>
\nEns toca fer el salt i accedir als llocs de representaci\u00f3, de decisi\u00f3, als consells d\u2019administraci\u00f3, a les alcaldies, als parlaments i als governs de l\u2019Estat. Ens toca ser protagonistes d\u2019un temps nou, d\u2019una societat nova i una nova manera de ser al m\u00f3n laboral.<\/span><\/p>\n

S\u00f3c una dona i n\u2019estic ben contenta.<\/em><\/span>
\nS\u00f3c una dona i no hi trobo entrebanc.<\/em><\/span>
\nS\u00f3c una dona i aix\u00f2 ja m\u2019orienta:<\/em><\/span>
\nno ser\u00e9 mai director d\u2019un banc.<\/em><\/span><\/p>\n

S\u00f3c una dona i amb bona harmonia,<\/em><\/span>
\ns\u00f3c la mestressa del meu propi cos.<\/em><\/span>
\nNo ser\u00e9 bisbe ni tampoc policia,<\/em><\/span>
\ncosa que em posa de molt bon humor.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00f3c una dona, ja ho veus, una dona. S\u00f3c una dona i no hi vull fer res. S\u00f3c una dona, res m\u00e9s que una dona: no ser\u00e9 mai un carrabiner. S\u00f3c una dona, ben ferma i rodona. S\u00f3c una dona, ja ho deus haver clissat. S\u00f3c una dona i aix\u00f2 \u00e9s cosa bona: no ser\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7736","post","type-post","status-publish","format-standard","hentry","category-mosaiking-comunicacio","entry"],"yoast_head":"\nJa ho veus, una dona | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"S\u00f3c una dona, ja ho veus, una dona. 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