{"id":7738,"date":"2016-11-23T00:00:04","date_gmt":"2016-11-23T00:00:04","guid":{"rendered":"http:\/\/mosaiking.com\/?p=689"},"modified":"2016-11-23T00:00:04","modified_gmt":"2016-11-23T00:00:04","slug":"recapte","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/recapte\/","title":{"rendered":"Recapte"},"content":{"rendered":"<p><span style=\"color: #333333;\">Busqueu al diccionari la paraula recapte.<\/span><br \/>\n<span style=\"color: #333333;\">A Diccionari.cat diu:<\/span><br \/>\n<span style=\"color: #333333;\">[s. XIII; de recaptar]<\/span><br \/>\n<span style=\"color: #333333;\">m <strong>1<\/strong> 1 Provisi\u00f3 de coses a consumir o a usar. Feu-li donar bon recapte de pa \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 i de diners. Ells mateixos es portaven tot el recapte d\u2019armaments.<\/span><br \/>\n<span style=\"color: #333333;\"><strong>2<\/strong> Menjar. Hi havia molta gana i poc recapte.<\/span><br \/>\n<span style=\"color: #333333;\">Us podria semblar que avui comen\u00e7o posant-vos deures, obligacions, feina\u2026 I no \u00e9s la meva intenci\u00f3. He volgut posar en context la paraula que est\u00e0 datada del segle XIII, ja que aquest cap de setmana es celebra <a style=\"color: #333333;\" href=\"http:\/\/www.granrecapte.com\/\">El Gran Recapte d\u2019Aliments a Catalunya<\/a>, una campanya de recollida d\u2019aliments de primera necessitat per aconseguir que les persones m\u00e9s necessitades del nostre entorn rebin ajuda aliment\u00e0ria i que la duen terme els quatre Bancs d\u2019Aliments de Catalunya.<\/span><br \/>\n<span style=\"color: #333333;\">Alguns dels que llegiu aquest post recordareu quan \u00e9reu petits que les recollides d\u2019aliments o de diners es feia pels \u201cnegrets de l\u2019\u00c0frica\u201d, quelcom ex\u00f2tic i lluny\u00e0 o per <a style=\"color: #333333;\" href=\"http:\/\/www.caritasbcn.org\/\">C\u00e1ritas<\/a>, m\u00e9s proper per\u00f2 per aix\u00f2 no m\u00e9s visible. La gana ha estat sempre propera, i potser la pateix qui menys ens pensem. Aleshores, tamb\u00e9 hi havia gana i molta, per\u00f2 el missatge no arribava a la major part de la societat. Ara les campanyes es publiciten, s\u2019anuncien i es promocionen a la recerca de grans xifres.<\/span><br \/>\n<span style=\"color: #333333;\">Les organitzacions del tercer sector cada vegada m\u00e9s s\u00f3n presents a les xarxes socials on busquen, majorit\u00e0riament, la possibilitat de difondre els seus projectes amb l\u2019objectiu d\u2019aconseguir nous suports i crear comunitat.<\/span><br \/>\n<span style=\"color: #333333;\">La immediatesa, la possibilitat d\u2019implicar els ciutadans en la difusi\u00f3 dels missatges, la comunicaci\u00f3 directa i segmentada, el monitoratge dels resultats i el seu baix cost (sobretot el seu baix cost, comparat amb les campanyes tradicionals) han convertit aquestes eines en perfectes aliades de les entitats socials. Exemples com el del Gran Recapte demostren que es pot fer una bona comunicaci\u00f3 amb poc pressupost aprofitant els recursos que ofereixen la xarxa i els mitjans de la xarxa (altrament dits, social media).<\/span><br \/>\n<span style=\"color: #333333;\">Els principis \u00e8tics que, basats en la solidaritat i el voluntariat, fan que aquestes eines contribueixin al desenvolupament sostenible i els usuaris en vegin la seva utilitat.<\/span><br \/>\n<span style=\"color: #333333;\">Enguany, el fil argumental de la campanya de comunicaci\u00f3, \u00e9s la m\u00e0gia i est\u00e0 protagonitzada per Antonio D\u00edaz, el Mago Pop. El missatge \u00e9s: \u201cNecessitem la teva m\u00e0gia\u201d. Fes-te voluntari pel Gran Recapte.<\/span><br \/>\n<span style=\"color: #333333;\">La m\u00e0gia es fa amb les mans i de mans se\u2019n necessiten moltes! No nom\u00e9s cal portar al punt de recollida un paquet d\u2019arr\u00f2s, sin\u00f3 que aquest paquet s\u2019ha d\u2019endre\u00e7ar i fer-lo arribar a qui m\u00e9s el necessita.<\/span><br \/>\n<span style=\"color: #333333;\"><strong>Aprofitem els recursos que tenim per fer-ne un bon \u00fas, que el social media deixi aquest estigma moltes vegades justificat de \u201cbarra del bar\u201d.<\/strong><\/span><br \/>\n<span style=\"color: #333333;\">La recollida d\u2019aliments no \u00e9s cap truc, ja que els quilos de menjar recollits s\u00f3n fruit de la generositat de milers de persones i de la col\u00b7laboraci\u00f3 de particulars, empreses i entitats.<\/span><br \/>\n<span style=\"color: #333333;\">El Gran Recapte com la Marat\u00f3 de TV3 s\u00f3n molt m\u00e9s que una iniciativa social. S\u00f3n ja marques consolidades, amb una imatge, amb uns valors, amb una personalitat, amb conceptes creatius potents any rere any, que fan del nostre un pa\u00eds de voluntariat, i aix\u00f2 ens fa grans!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Busqueu al diccionari la paraula recapte. A Diccionari.cat diu: [s. XIII; de recaptar] m 1 1 Provisi\u00f3 de coses a consumir o a usar. Feu-li donar bon recapte de pa \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 i de diners. Ells mateixos es portaven tot el recapte d\u2019armaments. 2 Menjar. Hi havia molta gana i poc recapte. Us podria semblar que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7659,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Recapte | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Busqueu al diccionari la paraula recapte. 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