{"id":7739,"date":"2016-11-25T00:00:43","date_gmt":"2016-11-25T00:00:43","guid":{"rendered":"http:\/\/mosaiking.com\/?p=692"},"modified":"2016-11-25T00:00:43","modified_gmt":"2016-11-25T00:00:43","slug":"negre-es-negre","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/negre-es-negre\/","title":{"rendered":"Negre \u00e9s negre"},"content":{"rendered":"<p><span style=\"color: #333333;\"><strong>Consumisme, que no publicitat<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\"><a style=\"color: #333333;\" href=\"http:\/\/\" target=\"_blank\" rel=\"noopener\">Black is black<\/a> ( \u201cNegre, \u00e9s negre\u201d) cantava en els seixanta el grup Los Bravos. I jo la taral\u00b7lejava aquests dies amb tanta campanya escampada, anunciant que avui ser\u00e0 un divendres negre, molt negre. Un dia despr\u00e9s del Dia d\u2019Acci\u00f3 de Gr\u00e0cies als Estats Units, que se celebra l\u2019endem\u00e0 al quart dijous del mes de novembre.<\/span><br \/>\n<span style=\"color: #333333;\">Avui tamb\u00e9 \u00e9s el dia que s\u2019inaugura la temporada de compres nadalenques, amb l\u2019obertura dels llums de Nadal del carrer i significatives rebaixes i ofertes en moltes botigues i grans magatzems, una proposta recolzada pels comerciants per donar resposta a la voluntat d\u2019ajustar el calendari de llums amb el mateix Black Friday.<\/span><br \/>\n<span style=\"color: #333333;\">Aviat arriba tamb\u00e9 la VII Shopping Night Barcelona, promocionant el comer\u00e7 al Passeig de Gr\u00e0cia amb l\u2019apertura de m\u00e9s de 100 establiments durant la nit de l\u20191 de desembre amb una campanya d\u2019Al\u00edcia en el Pa\u00eds de les Meravelles, amb l\u2019esl\u00f2gan \u201ceat me, buy me\u201d.<\/span><br \/>\n<span style=\"color: #333333;\">I tot aix\u00f2, amb el suport d\u2019un Ajuntament, a priori, gens consumista.<\/span><br \/>\n<span style=\"color: #333333;\">Ha canviat la m\u00e0xima, ja basada molt m\u00e9s en el volum que en el valor. La dels comer\u00e7os, avui, \u00e9s \u201csempre de rebaixes, sempre comprant\u201d. Aix\u00f2, gr\u00e0cies a la reforma de la llei catalana de comer\u00e7 de la Generalitat. Segons l\u2019expert Josep Llad\u00f3s, professor dels Estudis d\u2019Economia i Empresa de la UOC, les lleis acaben <strong>adaptant-se als comportaments que expressa la societat<\/strong>\u00bb, afirma; \u00abel comer\u00e7 afronta <strong>canvis en els patrons de consum<\/strong>: <strong>l\u2019emerg\u00e8ncia de les compres per internet<\/strong> en un segment de poblaci\u00f3 cada cop m\u00e9s ampli i la voluntat de <strong>disposar d\u2019una gran oferta de productes<\/strong> <strong>a bon preu<\/strong>\u00bb. Si ho diu l\u2019expert, ser\u00e0 que \u00e9s aix\u00ed.<\/span><br \/>\n<span style=\"color: #333333;\">Ens agradi o no, al final ho importem tot amb l\u2019objectiu de consumir a tota hora. Cal, em pregunto? Cal tant consumisme? Cal el consumisme pel consumisme? Fa anys que diem el mateix, que si el comer\u00e7 no puja al carro, sembla que el perd\u2026<\/span><br \/>\n<span style=\"color: #333333;\">Cal encendre els llums de Nadal m\u00e9s d\u2019un mes abans de Nadal? Cal que tot l\u2019any hi hagi rebaixes? Calen tants outlets? Calen tantes accions al carrer fomentant el consum, sigui necessari o no? Aix\u00f2 \u00e9s consumisme, i les promocions associades molt llunyanes al que jo entenc per bona publicitat. Al que des de<a style=\"color: #333333;\" href=\"https:\/\/mosaiking.com\/clients\/\" target=\"_blank\" rel=\"noopener\"><strong> Mosaiking<\/strong> entenem per publicitat eficient.<\/a><\/span><br \/>\n<span style=\"color: #333333;\">Tots, vull creure, que ho veiem, per\u00f2 ens hi deixem portar. Anar contra corrent es fa dif\u00edcil, posar el dit a la nafra en com el consumisme ha buidat de contingut espiritual les festes nadalenques, esdev\u00e9 una resposta, si em permeteu \u201cnyonya, kumba\u2026\u201d Cal una reflexi\u00f3 sobre la situaci\u00f3 actual que no \u00e9s un plat de bon gust.<\/span><br \/>\n<span style=\"color: #333333;\">El Nadal del 2012, a la Fundaci\u00f3 Joan Mir\u00f3 de Barcelona va felicitar les festes amb una nadala molt particular, una obra titulada <a style=\"color: #333333;\" href=\"http:\/\/www.ara.cat\/cultura\/sinistrat-felicitacio-Nadal-Fundacio-Miro_0_815318571.html\" target=\"_blank\" rel=\"noopener\">\u201cEstel caigut\u201d<\/a>, de l\u2019artista barcelon\u00ed Jaume Pitarch que consistia en un cotxe estavellat contra l\u2019olivera del museu. Feia pensar. Era l\u2019expressi\u00f3 del consumisme: el vehicle trinxat front una olivera, amb la r\u00e0dio en marxa i els fars encesos. El cotxe, l\u2019objecte de desig de la societat consumista, davant una olivera centen\u00e0ria que segueix en vida. La r\u00e0dio engegada amb els informatius en temps real, contextualitzava l\u2019obra en present i els intermitents encesos denotaven urg\u00e8ncia.<\/span><br \/>\n<span style=\"color: #333333;\">Fa 4 anys d\u2019aquella particular nadala, plena de controv\u00e8rsia.<\/span><br \/>\n<span style=\"color: #333333;\">Per mi avui ser\u00e0 un divendres normal, i no negre. I intentar\u00e9 que tot el mes de desembre sigui normal. I que a casa, celebrem el Nadal no nom\u00e9s pensant en el Ti\u00f3 o en els Reis d\u2019Orient\u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumisme, que no publicitat Black is black ( \u201cNegre, \u00e9s negre\u201d) cantava en els seixanta el grup Los Bravos. I jo la taral\u00b7lejava aquests dies amb tanta campanya escampada, anunciant que avui ser\u00e0 un divendres negre, molt negre. Un dia despr\u00e9s del Dia d\u2019Acci\u00f3 de Gr\u00e0cies als Estats Units, que se celebra l\u2019endem\u00e0 al quart [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7660,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Negre \u00e9s negre | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Black is black ( \u201cNegre, \u00e9s negre\u201d) cantava en els seixanta el grup Los Bravos. 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I jo la taral\u00b7lejava aquests dies amb tanta campanya escampada, anunciant que avui ser\u00e0 un divendres negre, molt negre. 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