{"id":7741,"date":"2016-12-09T00:00:55","date_gmt":"2016-12-09T00:00:55","guid":{"rendered":"http:\/\/mosaiking.com\/?p=698"},"modified":"2016-12-09T00:00:55","modified_gmt":"2016-12-09T00:00:55","slug":"crea-emotivitat","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/crea-emotivitat\/","title":{"rendered":"Crea emotivitat\u2026"},"content":{"rendered":"

Que us haig de dir que a hores d\u2019ara no se s\u00e0piga sobre \u201cquan comen\u00e7a\u201d Nadal. Us deixar\u00e9 anar un cl\u00e0ssic de les lletres catalanes, del poeta de Sarri\u00e0, J.V.Foix: \u201cHo sap tothom, i \u00e9s profecia\u201d\u2026 Que Nadal cada vegada comen\u00e7a abans, gaireb\u00e9 per la Mare de D\u00e9u d\u2019Agost!
\nD\u2019 aqu\u00ed uns dies no s\u00e9 pas quants correus haur\u00e9 rebut, quants missatges i felicitacions tindr\u00e9 pendents de contestar i quants m\u2019agrada haur\u00e9 de dipositar als murs d\u2019amics, coneguts i saludats a Facebok, Twitter i altres xarxes socials, sense oblidar els missatges de WhatsApp del m\u00f2bil, i \u00e9s per aix\u00f2 que no me\u2019n puc estar de fer el post nadalenc.
\nCom que no hi puc fer m\u00e9s em poso les ulleres de publicista. Les ag\u00e8ncies i els anunciants s\u2019hi deixen la pell per demostrar que estan en plena forma creativa, alguns fins i tot guanyaran premis al llarg de l\u2019any amb els anuncis que veiem aquests dies.
\nAvui ja no s\u2019espera amb tanta \u00e0nsia l\u2019anunci d\u2019aquella marca de cava que quan \u00e9rem petits destacava per sobre la resta i ensenyava cuixa, tampoc el del calb que ens portava la sort, ni el de les nines que creiem que caminaven soles per veure el nen a l\u2019establia\u2026
\nAvui l\u2019emotivitat portada a l\u2019extrem \u00e9s la t\u00f2nica nadalenca. En tenim prou amb l\u2019anunci de la Loter\u00eda Nacional que ha suscitat diverses opinions sobre el sentit de l\u2019engany a la Carmina, una mestra jubilada, protagonista de la hist\u00f2ria. Veient la dona en la fase inicial d\u2019una dem\u00e8ncia o Alzheimer, n\u2019hi ha que hi detecten una oportunitat per sensibilitzar la societat sobre la malaltia i una ocasi\u00f3 perfecta per difondre com han d\u2019actuar les fam\u00edlies davant \u201cdistraccions\u201d d\u2019aquest tipus. D\u2019altres creuen que seguir el joc i perpetuar en l\u2019error a un pacient amb una incipient dem\u00e8ncia \u00e9s una greu equivocaci\u00f3 i cal posar els peus a terra. Per no dir de quina manera retrata la societat actual. Una societat on els joves (i els no tan joves) depenen del m\u00f2bil, tenen poc respecte per la gent gran que segueixen exercint de mestresses de casa, el paper dels avis en l\u2019entorn de crisi, el masclisme i al final l\u2019esgl\u00e9sia. Nost\u00e0lgia d\u2019altres temps? Ens emociona (o no) perqu\u00e8 ens fa sentir culpables?
\nAltres anunciants retraten la quotidianitat en els seus anuncis, com \u00e9s el cas de Casa Tarradellas amb situacions familiars una mica id\u00edl\u00b7liques, amb un toc d\u2019humor i ironia tendra que et fan sentir b\u00e9 quan els veus perqu\u00e8 potser et s\u00f3n propers a la teva realitat.<\/span><\/p>\n

Altres, t\u2019apropen al realisme cru com els anuncis que IKEA ha em\u00e8s al seu pa\u00eds.
\nUn d\u2019ells el protagonitzen un pare i la seva filla adolescent que clarament est\u00e0 passant una mala \u00e8poca pr\u00f2pia de la seva edat. La noia crida constantment a son pare cada vegada que ell intenta parlar amb ella. El pare agafa un tamboret i s\u2019asseu davant la porta de l\u2019habitaci\u00f3 de la noieta, esperant\u2026<\/span><\/p>\n

IKEA pret\u00e9n traslladar a l\u2019espectador la idea que els seus productes estan inspirats en la vida real, com la situaci\u00f3 que viu el pare de l\u2019anunci.
\nO sou dels que us vindrien ganes de fer servir el tamboret per a altres usos?
\nTornem a la realitat\u2026
\n\u201cNo vull que em diguis que el meu anunci \u00e9s creatiu. Vull que el trobis tan interessant que compris el producte\u201d.<\/b> David Ogilvy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Que us haig de dir que a hores d\u2019ara no se s\u00e0piga sobre \u201cquan comen\u00e7a\u201d Nadal. Us deixar\u00e9 anar un cl\u00e0ssic de les lletres catalanes, del poeta de Sarri\u00e0, J.V.Foix: \u201cHo sap tothom, i \u00e9s profecia\u201d\u2026 Que Nadal cada vegada comen\u00e7a abans, gaireb\u00e9 per la Mare de D\u00e9u d\u2019Agost! D\u2019 aqu\u00ed uns dies no s\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7741","post","type-post","status-publish","format-standard","hentry","category-publicitat","entry"],"yoast_head":"\nCrea emotivitat... | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Que us haig de dir que a hores d\u2019ara no se s\u00e0piga sobre \u201cquan comen\u00e7a\u201d Nadal. Us deixar\u00e9 anar un cl\u00e0ssic de les lletres catalanes, del poeta de Sarri\u00e0, J.V.Foix: \u201cHo sap tothom, i \u00e9s profecia\u201d\u2026 Que Nadal cada vegada comen\u00e7a abans, gaireb\u00e9 per la Mare de D\u00e9u d\u2019Agost!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/crea-emotivitat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crea emotivitat... | Blog | Mosaiking Comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Que us haig de dir que a hores d\u2019ara no se s\u00e0piga sobre \u201cquan comen\u00e7a\u201d Nadal. 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