{"id":7745,"date":"2017-02-07T00:00:04","date_gmt":"2017-02-07T00:00:04","guid":{"rendered":"http:\/\/mosaiking.com\/?p=709"},"modified":"2017-02-07T00:00:04","modified_gmt":"2017-02-07T00:00:04","slug":"a-cop-de-marca","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/a-cop-de-marca\/","title":{"rendered":"A cop de marca"},"content":{"rendered":"<p><span style=\"color: #333333;\">Ens passem el dia envoltats de marques, parlant, comprant marques. Segurament, com que hi estem tan acostumats, ni tan sols ens fixem en com d\u2019importants acaben sent en el nostre dia a dia.\u00a0Les grans, per\u00f2 tamb\u00e9 les petites.<\/span><\/p>\n<p><span style=\"color: #333333;\">Per aix\u00f2, des d\u2019El Mat\u00ed de la Rep\u00fablica, de la m\u00e0 d\u2019Eric Bertran, han confiat a donar llum (i de forma continuada) a un projecte que fa temps que tinc al cap. La posada en marxa d\u2019un Consultori en directe, on pugui respondre, tamb\u00e9 en directe, dubtes i q\u00fcestions relacionades amb marques i publicitat. El mateix que fem des de can <strong><a style=\"color: #333333;\" href=\"https:\/\/www.mosaiking.com\/\">Mosaiking<\/a><\/strong>, per\u00f2 ara, en directe, des d\u2019una r\u00e0dio. \u00a0Vaja, com l\u2019Elena Francis, per\u00f2 en publicitat.<\/span><\/p>\n<p><span style=\"color: #333333;\">Perqu\u00e8 tots tenim alguna cosa a dir de la nostra marca! Sigui gran o sigui petita. S\u2019ha acabat all\u00f2 de pensar que la publicitat \u00e9s cosa nom\u00e9s dels grans. Ni parlar-ne! Al contrari, pels petits fins i tot m\u2019atreviria a dir que m\u00e9s que un dret, \u00e9s un deure. Si no definim com crear la nostra imatge i la difusi\u00f3 per arribar als nostres clients, estem perduts.<\/span><\/p>\n<p><span style=\"color: #333333;\">Si jo dic <a style=\"color: #333333;\" href=\"https:\/\/mosaiking.com\/marta-royo-espinet\/#colaboracions\">Marta Royo Espinet, <\/a>\u00a0vull que em considerin una publicit\u00e0ria de proximitat, assequible, f\u00e0cil de trobar. Que els ho faig f\u00e0cil, sense complicacions\u2026 Bona professional per descomptat (com mil d\u2019altres) per\u00f2 el meu valor afegit, el meu avantatge diferencial \u00e9s la proximitat i la vocaci\u00f3 de servei. Els meus clients s\u00f3n tan meus que gaireb\u00e9 formo part de la seva empresa\u2026<\/span><\/p>\n<p><span style=\"color: #333333;\">Tamb\u00e9 m\u2019agrada mostrar-me com s\u00f3c. Tant al meu web i com a \u00a0les meves comunicacions: extravertida, catalana, indepe, del Bar\u00e7a, m\u2019agrada llegir i estar amb la fam\u00edlia.<\/span><\/p>\n<p><span style=\"color: #333333;\"><strong>La meva proposici\u00f3 de venda seria: Marta Royo Espinet, la publicit\u00e0ria que et fa f\u00e0cil la publicitat.<\/strong><\/span><\/p>\n<p><span style=\"color: #333333;\">Creieu-me, la publicitat, amb l\u2019objectiu b\u00e0sic de comunicar el qu\u00e8 fem, de la millor manera possible, al nostre p\u00fablic objectiu, \u00e9s b\u00e0sica per tot nou projecte. No t\u00e9 cap sentit fer obres a un negoci, canviar el local de la nostra empresa, fitxar un nou director financer o llen\u00e7ar un nou producte si no tenim clients. I sabeu quina \u00e9s la millor forma d\u2019arribar als clients? Amb una bona imatge i amb una bona campanya de publicitat, encara que us soni a t\u00f2pic \u00e9s aix\u00ed.<\/span><\/p>\n<p><span style=\"color: #333333;\">Si tornem a \u201dA Cop de Marca\u201d, avui hem fet el primer programa. Clickeu aqu\u00ed i el podeu escoltar a partir \u00a0d\u20191h 47\u2019. Hem contestat dues consultes en directe i, a m\u00e9s hem explicat, a grans trets, el cas pr\u00e0ctic d\u2019una perruqueria de barri.<\/span><\/p>\n<p><span style=\"color: #333333;\">Serem en directe un dimarts al mes a dos quarts d\u2019onze.<\/span><\/p>\n<p><span style=\"color: #333333;\">Ens podreu contactar al tel\u00e8fon del programa (934685555) o per xarxes socials al FB o al <a style=\"color: #333333;\" href=\"https:\/\/twitter.com\/MatiRepublica?lang=es\">TW<\/a> d\u2019El Mat\u00ed de la Rep\u00fablica amb l\u2019etiqueta #acopdemarca.<\/span><\/p>\n<p><span style=\"color: #333333;\">Som-hi! Amunt les marques!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ens passem el dia envoltats de marques, parlant, comprant marques. Segurament, com que hi estem tan acostumats, ni tan sols ens fixem en com d\u2019importants acaben sent en el nostre dia a dia.\u00a0Les grans, per\u00f2 tamb\u00e9 les petites. Per aix\u00f2, des d\u2019El Mat\u00ed de la Rep\u00fablica, de la m\u00e0 d\u2019Eric Bertran, han confiat a donar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mosaiking-comunicacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A cop de marca | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Ens passem el dia envoltats de marques, parlant, comprant marques. 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