{"id":7749,"date":"2017-04-03T00:00:41","date_gmt":"2017-04-03T00:00:41","guid":{"rendered":"http:\/\/mosaiking.com\/?p=726"},"modified":"2017-04-03T00:00:41","modified_gmt":"2017-04-03T00:00:41","slug":"cuentu-lestrella-damm","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/cuentu-lestrella-damm\/","title":{"rendered":"El \u201ccuentu\u201d de l\u2019Estrella Damm"},"content":{"rendered":"<p>Fem una cervesa? Tothom pot fer una cervesa! El nou anunci d\u2019Estrella Damm, <a href=\"https:\/\/www.estrelladamm.com\/ca\">La Recepta<\/a>, a trav\u00e9s de dos amics que juguen entre la realitat i la ficci\u00f3 de l\u2019anunci, ens explica com es pot fer la beguda daurada. Sembla f\u00e0cil tot plegat! Fer l\u2019anunci, fer la cervesa, fer d\u2019actor\u2026 La frase (en catal\u00e0) t\u00e9 doble sentit i \u00e9s l\u2019excusa perqu\u00e8 el gui\u00f3 avanci.<\/p>\n<p>No ser\u00e0 que\u2026 Estrella Damm davant la proliferaci\u00f3 de petites cerveses artesanes ens vol dir que no cal elaborar-les, que el m\u00e9s c\u00f2mode \u00e9s obrir la nevera i obridor en m\u00e0, fer una cervesa. Que ells ja ens les fan des de 1876. Fa unes setmanes, Heineken tamb\u00e9 desvetllava davant la premsa quina \u00e9s la seva recepta. El \u201cfins aqu\u00ed puc llegir\u201d que fan servir les grans marques per comunicar autenticitat, feina ben feta i comprom\u00eds des de\u2026 Buf! La tira! O potser de petits, a casa no vau intentar fer crema de cacau amb \u201cleche, cacao, avellanas y az\u00facar\u201d\u2026? No cal que m\u2019he n\u2019expliqueu el resultat. El conec. S\u00ed, jo tamb\u00e9 #hoconfesso.<\/p>\n<p>Em q\u00fcestiono si en castell\u00e0 el \u201c\u00bfQu\u00e9 hacemos luego? Nos hacemos una Damm\u201d t\u00e9 el mateix doble sentit que en catal\u00e0.<br \/>\nAquest curt o clip -una mica llarg pel meu gust- del fill de Fernando Trueba i Cristina Huete, Jon\u00e1s Trueba i sota la direcci\u00f3 art\u00edstica d\u2019Oriol Villar, nou Premi Nacional de Publicitat i amb tres actors impecables de tots coneguts, principalment pel p\u00fablic catal\u00e0, amb banda sonora excel\u00b7lent i paratges mediterranis no podia deixar de ser un \u00e8xit. L\u2019anunci que fa preguntar-nos si \u00e9s que no hi haur\u00e0 l\u2019espot, el de tots els estius, amb can\u00e7\u00f3 inclosa. S\u00ed, tothom tranquil! L\u2019empresa ja t\u00e9 encarrilat el proper. Aquest nom\u00e9s ha estat el <em>ll\u00fapol a la boca<\/em>.<\/p>\n<p>Ara ja no estem en temps d\u2019anuncis, estem en temps de <em>storytelling<\/em> que \u00e9s l\u2019art d\u2019explicar la hist\u00f2ria de la teva empresa. Curi\u00f3s que Estrella Damm hagi comptat amb el mateix director art\u00edstic que els anuncis de Casa Tarradellas. Les marques entrellacen la publicitat emocional amb el <em>storytelling<\/em>, creant una barreja de sentiments en el consumidor que fan que aquest recordi la marca amb facilitat, creant connexi\u00f3, confian\u00e7a, augmentant la viralitat perqu\u00e8 com que \u00e9s una hist\u00f2ria f\u00e0cil de seguida tenim ganes d\u2019explicar-la a la parella, al company de feina\u2026, per si encara no l\u2019han vist i ser el primer. I si ets actiu a les xarxes socials segur que compartir\u00e0s l\u2019anunci amb l\u2019etiqueta que la mateixa marca ha ideat. Feina que li fem a la marca!<\/p>\n<p>Comprem l\u2019emoci\u00f3 que ens fan sentir i el significat que t\u00e9 per a nosaltres tenir una mica d\u2019aquella o altra marca. El primer mestre en <em>storytelling<\/em> va ser Steve Jobs perqu\u00e8 sabia com ho havia de fer per diferenciar-se: quan va presentar el primer iPod no ens va dir quina quantitat de megabytes tenia, sin\u00f3 la quantitat de can\u00e7ons que podr\u00edem portar a la butxaca. No cal un pressupost de m\u00e0rqueting com Apple. Si saps explicar la teva hist\u00f2ria de forma impactant, i d\u2019una manera \u00fanica et guanyar\u00e0s el respecte i la fidelitat dels teus clients, i el teu negoci creixer\u00e0.<br \/>\nQu\u00e8, m\u2019expliques un \u201ccuentu\u201d? I si vols des de Can<strong> <a href=\"https:\/\/www.mosaiking.com\/\">Mosaiking<\/a><\/strong> t\u2019hi ajudem.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fem una cervesa? Tothom pot fer una cervesa! El nou anunci d\u2019Estrella Damm, La Recepta, a trav\u00e9s de dos amics que juguen entre la realitat i la ficci\u00f3 de l\u2019anunci, ens explica com es pot fer la beguda daurada. Sembla f\u00e0cil tot plegat! Fer l\u2019anunci, fer la cervesa, fer d\u2019actor\u2026 La frase (en catal\u00e0) t\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7667,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El \u201ccuentu\u201d de l\u2019Estrella Damm | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Fem una cervesa? Tothom pot fer una cervesa! El nou anunci d\u2019Estrella Damm, La Recepta, a trav\u00e9s de dos amics que juguen entre la realitat i la ficci\u00f3 de l\u2019anunci, ens explica com es pot fer la beguda daurada. Sembla f\u00e0cil tot plegat! Fer l\u2019anunci, fer la cervesa, fer d\u2019actor\u2026\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/cuentu-lestrella-damm\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El \u201ccuentu\u201d de l\u2019Estrella Damm | Blog | Mosaiking Comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"Fem una cervesa? Tothom pot fer una cervesa! 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Tothom pot fer una cervesa! El nou anunci d\u2019Estrella Damm, La Recepta, a trav\u00e9s de dos amics que juguen entre la realitat i la ficci\u00f3 de l\u2019anunci, ens explica com es pot fer la beguda daurada. Sembla f\u00e0cil tot plegat! 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