{"id":7750,"date":"2017-04-21T00:00:30","date_gmt":"2017-04-21T00:00:30","guid":{"rendered":"http:\/\/mosaiking.com\/?p=729"},"modified":"2017-04-21T00:00:30","modified_gmt":"2017-04-21T00:00:30","slug":"explicam-la-teva-historia","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/explicam-la-teva-historia\/","title":{"rendered":"Explica\u2019m la teva hist\u00f2ria\u2026"},"content":{"rendered":"

Ahir vaig anar a una presentaci\u00f3 d\u2019un nou projecte. Un projecte fascinant. Un projecte pioner que, si funciona, revolucionar\u00e0 el m\u00f3n educatiu. Quina pena que el relat, la presentaci\u00f3, espatll\u00e9s la m\u00e0gia de la iniciativa. Dues hores, al vespre (quan un ja est\u00e0 cansat), amb el presentador no indicat\u00a0i amb una forma de presentar de les de tota la vida. La d\u2019anar narrant un\u00a0power point<\/em>. Amb entusiasme, aix\u00f2 s\u00ed, per\u00f2 sense cap mena d\u2019enginy ni de m\u00e0gia. Sense ser diferencial. Sense captar l\u2019atenci\u00f3 de la sala\u2026<\/p>\n

La capacitat d\u2019explicar, relatar, escriure hist\u00f2ries, aix\u00ed com l\u2019art associat a aquesta capacitat, \u00e9s d\u2019all\u00f2 m\u00e9s antic\u2026 \u00c9s l\u2019art de connectar emocionalment mitjan\u00e7ant un relat, i deixar que t\u2019arribi al cor, al cap i a l\u2019esperit. Quan ho apliquem a les marques, \u00e9s el que se\u2019n diu storytelling. L\u2019explicador d\u2019hist\u00f2ries. La marca es converteix en la protagonista d\u2019una hist\u00f2ria on ens explica qu\u00e8 \u00e9s i qu\u00e8 pot fer per a tu. En forma de conte, d\u2019hist\u00f2ria, de pel\u00b7l\u00edcula. Amb un argument i un fil conductor que faci atractiu tot el proc\u00e9s. Ja no estem en temps d\u2019anuncis, estem en temps de storytelling que, resumint, repeteixo, \u00e9s l\u2019art d\u2019explicar la hist\u00f2ria de la teva empresa. \u00c9s l\u2019art d\u2019arribar a la teva gent d\u2019una altra manera.<\/p>\n

Ja no \u00e9s suficient vendre un producte, un servei o un projecte. Cal vendre les emocions i les sensacions que aquest ens transmet. El\u00a0storytelling<\/em>\u00a0neix per connectar i empatitzar amb el teu interlocutor d\u2019una forma diferent. No vol dir que ens carreguem les altres formes d\u2019arribar al client, a l\u2019usuari final. For\u00e7a de les hist\u00f2ries que expliquen algunes empreses s\u00f3n pura m\u00e0gia. Des de presentacions de producte, anuncis o v\u00eddeos corporatius, mem\u00f2ria d\u2019empresa, p\u00e0gines web o projectes educatius. Si us plau, explica\u2019m un conte! Motiva\u2019m, espanta\u2019m, engresca\u2019m, impacta\u2019m, impressiona\u2019m\u2026!
\nPer descomptat, per a les grans empreses tamb\u00e9, per\u00f2 sobretot per a les petites, que s\u00f3n les m\u00e9s mancades d\u2019altres recursos i de grans pressupostos. Les marques entrellacen la publicitat emocional amb el storytelling, creant una barreja de sentiments en el consumidor que fan que aquest recordi la marca amb facilitat, creant connexi\u00f3, confian\u00e7a, augmentant la viralitat perqu\u00e8 com que \u00e9s una hist\u00f2ria f\u00e0cil de seguida tenim ganes d\u2019explicar-la a la parella, al company de feina\u2026, per si encara no l\u2019han vist i ser el primer. I si ets actiu a les xarxes socials segur que compartir\u00e0s l\u2019anunci amb l\u2019etiqueta que la mateixa marca ha ideat. Feina que li fem a la marca! Simplement si expliques una bona hist\u00f2ria, atraur\u00e0s el consumidor final. Vindr\u00e0 solet. Com els ratolins amb el flautista d\u2019Hamelin\u2026 Comprem l\u2019emoci\u00f3 que ens fan sentir i el significat que t\u00e9 per a nosaltres tenir una mica d\u2019aquella o altra marca.<\/p>\n

Un dels grans mestres de tots els temps en\u00a0storytelling<\/em>\u00a0ha estat Steve Jobs. El fundador d\u2019Apple sabia com ho havia de fer per diferenciar-se. Quan va presentar l\u2019iPod al m\u00f3n va dir: \u201ciPod, milers de can\u00e7ons a la teva butxaca\u201d. No ens va dir ni qu\u00e8 era ni quina quantitat de megabytes tenia, sin\u00f3 l\u2019\u00fas que en podr\u00edem fer d\u2019aquell aparell\u2026<\/p>\n

Quina \u00e9s la teva hist\u00f2ria? Me l\u2019expliques? Vols que t\u2019ajudi a construir-la?<\/strong><\/p>\n

P.S. Us deixo aquest meravell\u00f3s storytelling gr\u00e0fic, on s\u2019explica com sortir de la zona de confort\u2026 https:\/\/www.youtube.com\/watch?v=40mbsKBSWwY<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ahir vaig anar a una presentaci\u00f3 d\u2019un nou projecte. Un projecte fascinant. Un projecte pioner que, si funciona, revolucionar\u00e0 el m\u00f3n educatiu. Quina pena que el relat, la presentaci\u00f3, espatll\u00e9s la m\u00e0gia de la iniciativa. Dues hores, al vespre (quan un ja est\u00e0 cansat), amb el presentador no indicat\u00a0i amb una forma de presentar de […]<\/p>\n","protected":false},"author":1,"featured_media":7668,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicitat","entry","has-media"],"yoast_head":"\nExplica\u2019m la teva hist\u00f2ria\u2026 | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"Ahir vaig anar a una presentaci\u00f3 d\u2019un nou projecte. 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