{"id":7776,"date":"2018-02-16T00:00:55","date_gmt":"2018-02-16T00:00:55","guid":{"rendered":"http:\/\/mosaiking.com\/?p=888"},"modified":"2018-02-16T00:00:55","modified_gmt":"2018-02-16T00:00:55","slug":"comunicacio-farmaceutica-why-not","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/comunicacio-farmaceutica-why-not\/","title":{"rendered":"Comunicaci\u00f3 farmac\u00e8utica,\u00a0why\u00a0not?"},"content":{"rendered":"<p>La Llu\u00efsa \u00e9s farmac\u00e8utica, t\u00e9 una farm\u00e0cia, \u00e9s llicenciada per la UB i, a part de ser una molt bona amiga, molta gent al barri la veiem com la \u201cfarmac\u00e8utica de cap\u00e7alera\u201d. \u00c9s una de les primeres farmac\u00e8utiques que va crear una marca pr\u00f2pia de dermocosm\u00e8tica dins la seva oficina de farm\u00e0cia. I una l\u00ednia de consells propis. Ara entrar a una farm\u00e0cia pot ser un parad\u00eds d\u2019aromes, embalatges, dissenys, marques&#8230; i tot a l\u2019abast de la m\u00e0. Per tant, tamb\u00e9 des de la farm\u00e0cia, cal diferenciar-te. La Llu\u00efsa ho va tenir clar des del primer moment&#8230;<br \/>\nTot el que significa la farm\u00e0cia de la Llu\u00efsa, amb 20 anys que fa que \u00e9s al mercat, ja s\u2019ho emporta la marca pr\u00f2pia nom\u00e9s pel fet de portar el seu nom. Un nom de dona, s\u00ed. Crema antiarrugues Llu\u00efsa. No hi ha un cotxe que es diu Mercedes?<\/p>\n<p>En el cas de les petites empreses, el fet de tenir una marca pr\u00f2pia \u00e9s una<br \/>\nforma de traslladar la seva imatge al mercat per crear una fidelitat al client versus altres marques que es poden distribuir dins la seva oficina de farm\u00e0cia. Cremes solars o de mans, contorn d\u2019ulls, hidratants&#8230; Com a producte, pot ajudar a diferenciar-se, ja que realment el producte segur que \u00e9s \u00fanic, per\u00f2 a m\u00e9s a m\u00e9s, es pot crear una imatge de la farm\u00e0cia molt interessant, vinculada a la formulaci\u00f3 i a la gal\u00e8nica. Vinculada a l\u2019origen i a l\u2019ess\u00e8ncia d\u2019un farmac\u00e8utic. Es poden fer tirades curtes d\u2019impressi\u00f3 i es poden fer s\u00e8ries limitades o diferents dissenys de les etiquetes o els <em>packagings<\/em> i embolcalls. Per tant, un es pot lluir m\u00e9s en els dissenys. Recordeu all\u00f2 de comprar el vi per l\u2019etiqueta? Doncs en cosm\u00e8tica pot passar el mateix. Encara que el valor estigui en el seu interior, tot compta.<\/p>\n<p>La Llu\u00efsa, a m\u00e9s de crear la seva pr\u00f2pia l\u00ednia, com us deia al principi, tamb\u00e9 tracta la resta de productes, i serveis, amb cura i bon gust. \u00c9s el tret que la difer\u00e8ncia com a farmac\u00e8utica. Amb la seva marca pr\u00f2pia i amb les altres marques que dispensa, i amb el tracte i els serveis, tamb\u00e9 diferents, que ofereix.<\/p>\n<p>I tot aix\u00f2 com ho pentinem? Doncs com qualsevol altre projecte o producte.<strong> Creant una estrat\u00e8gia de comunicaci\u00f3 s\u00f2lida de base que l\u2019ajudi a diferenciar-se de la seva compet\u00e8ncia. Ja sigui amb imatge o amb producte o servei.<\/strong><\/p>\n<p>No s\u2019hi val, a deixar-la a l\u2019aparador de la farm\u00e0cia i esperar que es vengui sola. Aix\u00ed no funcionar\u00e0! A mi em sembla una bona idea promocionar el propi punt de venda. Fer de la farm\u00e0cia quelcom m\u00e9s que una oficina on es dispensen medicaments o productes cosm\u00e8tics.<br \/>\nI si la convertim en el petit centre on, a m\u00e9s de vendre productes per assolir una bona dieta, reps consell nutricional? O on, a m\u00e9s d\u2019oferir productes per al nad\u00f3, pots fer petites xerrades o c\u00e0psules per a les mares primerenques? Si tens lloc, al punt d\u2019oficina f\u00edsic, per\u00f2 si no, per qu\u00e8 no provar-ho <em>on-line<\/em> amb la teva comunitat virtual? I qu\u00e8 et sembla el fet de tenir el rac\u00f3 per a la tercera edat? Quantes vegades els nostres avis van perduts en temes b\u00e0sics sobre la seva salut i no saben gaire on anar&#8230;<br \/>\nLa figura professional del farmac\u00e8utic posseeix un enorme poder prescriptor per al consumidor. El consell professional farmac\u00e8utic com a valor afegit en la compra dels productes, siguin medicaments o articles de dermocosm\u00e8tica, \u00e9s el que m\u00e9s valora el client. Coneixement, qualitat i confian\u00e7a.<\/p>\n<p>Aix\u00ed\u00a0es va comen\u00e7ar a diferenciar la Llu\u00efsa. Una l\u00ednia de cosm\u00e8tica pr\u00f2pia, per\u00f2 tamb\u00e9 una l\u00ednia pr\u00f2pia de serveis. Amb valor i amb diferenciaci\u00f3.<\/p>\n<p>I tu, ho apliques? Tens un producte no saps com difondre\u2019l? Encara que no siguis farmac\u00e8utic, molts d\u2019aquests consells tamb\u00e9 els pots fer teus.<br \/>\nSi vols que et donguem un cop de m\u00e0, no dubtis en <a href=\"https:\/\/mosaiking.com\/play-list-serveis\/\" target=\"_blank\" rel=\"noopener\">contactar-nos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Llu\u00efsa \u00e9s farmac\u00e8utica, t\u00e9 una farm\u00e0cia, \u00e9s llicenciada per la UB i, a part de ser una molt bona amiga, molta gent al barri la veiem com la \u201cfarmac\u00e8utica de cap\u00e7alera\u201d. \u00c9s una de les primeres farmac\u00e8utiques que va crear una marca pr\u00f2pia de dermocosm\u00e8tica dins la seva oficina de farm\u00e0cia. I una l\u00ednia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7693,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-7776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mosaiking-comunicacio","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3 farmac\u00e8utica,\u00a0why\u00a0not? | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"La Llu\u00efsa \u00e9s farmac\u00e8utica i t\u00e9 una farm\u00e0cia, \u00e9s llicenciada per la UB i a part de ser una molt bona amiga, molta gent al barri la veiem com la &quot;farmac\u00e8utica de cap\u00e7alera&quot;. Tamb\u00e9 va ser una de les primeres farmac\u00e8utiques que va crear una marca pr\u00f2pia de dermocosm\u00e8tica dins la seva oficina de farm\u00e0cia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/comunicacio-farmaceutica-why-not\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3 farmac\u00e8utica,\u00a0why\u00a0not? | Blog | Mosaiking Comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"La Llu\u00efsa \u00e9s farmac\u00e8utica i t\u00e9 una farm\u00e0cia, \u00e9s llicenciada per la UB i a part de ser una molt bona amiga, molta gent al barri la veiem com la &quot;farmac\u00e8utica de cap\u00e7alera&quot;. 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