{"id":7780,"date":"2018-04-04T00:00:04","date_gmt":"2018-04-04T00:00:04","guid":{"rendered":"http:\/\/www.mosaiking.com\/?p=1103"},"modified":"2018-04-04T00:00:04","modified_gmt":"2018-04-04T00:00:04","slug":"el-nom","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/el-nom\/","title":{"rendered":"El nom"},"content":{"rendered":"<ul>\n<li>\n<h5><span style=\"color: #333333;\">Ep, Joan! Qu\u00e8 tal, com va?<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">Qu\u00e8\u2026, et va b\u00e9 quedar per dinar dimecres?<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">S\u00ed! On sempre?<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">Perfecte! Fins dimecres a les dues!<\/span><\/h5>\n<\/li>\n<\/ul>\n<h5><span style=\"color: #333333;\">Em fa il\u00b7lusi\u00f3, sempre \u00e9s agradable, un dinar amb en Joan. Des de fa uns anys, amb ell dono el tret de sortida a la primavera.<\/span><\/h5>\n<h5><span style=\"color: #333333;\">En Joan \u00e9s economista. Ha treballat en departaments comercials d&#8217;empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l&#8217;exterior. Forma part, com jo, de la gran llista d&#8217;emprenedors del pa\u00eds.<\/span><\/h5>\n<h5><span style=\"color: #333333;\">Durant l&#8217;aperitiu, i mentre esper\u00e0vem el primer plat amb una copa d&#8217;un bon vi de Montsant, ens vam posar al dia de com havia anat l&#8217;any (els nostres anys van d\u2019abril a abril) a escala personal i familiar. I, quan el cambrer ens va servir el primer plat, no vam poder resistir la temptaci\u00f3, inevitable, per altra banda, de parlar dels nostres projectes laborals, dels actuals i dels futurs.<\/span><br \/>\n<span style=\"color: #333333;\"> En Joan \u00e9s una persona entusiasta que posa tots els sentits en tot all\u00f2 que fa. Es delia per explicar-me el seu projecte i, \u00e9s clar, que li&#8217;n don\u00e9s la meva opini\u00f3. Estava a punt de llan\u00e7ar al mercat una aplicaci\u00f3 dirigida a directors comercials de grans empreses. Una mena de CRM (eina de gesti\u00f3 de clients) des del n\u00favol. Una nova eina que havia creat conjuntament amb el seu germ\u00e0. Un projecte nou.<\/span><\/h5>\n<h5>Un nou servei amb uns beneficis (com sempre us dic, \u00e9s ideal parlar en clau de benefici: qu\u00e8 puc fer de b\u00e9 al meu usuari o no em diguis que ets graci\u00f3s, sin\u00f3 fes-me riure).<\/h5>\n<h5>De tota la hist\u00f2ria, ens quedarem amb la primera part. Amb la del nom. M\u00e9s endavant us explicar\u00e9 m\u00e9s coses. Com la web i la campanya de difusi\u00f3.<\/h5>\n<h5><span style=\"color: #f70f9e;\"><strong>Un nom. Sembla f\u00e0cil per\u00f2 no ho \u00e9s tant.<\/strong><\/span><\/h5>\n<h5>El nom&#8230; Quan dic (o escric) aquests dos mots, un nom, em ve al cap en Carles Cun\u00ed, qui va presentar \u00abLa Nit dels Ignorants\u00bb a Catalunya R\u00e0dio durant 9 anys. Un programa de matinada on els protagonistes eren els oients. Els donava pas amb aquell m\u00edtic \u00abEl nom?\u00bb i els deixava parlar. \u00abLa nit dels ignorants\u00bb era el Google del passat i la companyia de molts catalans m\u00e9s enll\u00e0 de la mitjanit. Avui segueix en antena (actualitzat en el temps i en el nom), \u00e9s \u00abLa nit dels ignorants 2.0\u00bb dirigit per en Xavier Sol\u00e0, que presenta el programa i dona pas als oients per obra de la m\u00e0gia de la r\u00e0dio i la seducci\u00f3 de la nit.<\/h5>\n<h5>Tornem al nom. Al <em>naming<\/em>,com en diem els publicitaris. <strong>El <em>naming<\/em>, el secret del <em>branding<\/em>\u2026\u00a0<\/strong>El terme <em>naming\u00a0<\/em>significa literalment <em>anomenar<\/em>en angl\u00e8s. I es refereix a les t\u00e8cniques per a la creaci\u00f3 del nom d\u2019una marca. <em>Naming\u00a0<\/em>\u00e9s anomenar, posar nom a una marca. El <em>naming\u00a0<\/em>\u00e9s part de la creaci\u00f3 de la identitat corporativa o de marca. \u00c9s el primer pas perqu\u00e8 l\u2019empresa i els productes es diferenci\u00efn de la resta. Sovint, quan el nom es llan\u00e7a al mercat, ja no t\u00e9 gaires possibilitats de canvi. Alhora que, quan funciona, millor no tocar-lo\u2026 Oi que funciona, El Corte Ingl\u00e9s, malgrat el que vulgui dir i el motiu pel qual es va decidir anomenar aix\u00ed els grans magatzems? Mots que ressonen i que a la llarga esdevenen marca i negoci.<\/h5>\n<h5><span style=\"color: #f70f9e;\"><strong>Tenir un bon nom, a voltes, pot ser la difer\u00e8ncia entre tenir \u00e8xit o no tenir-ne.<\/strong><\/span><\/h5>\n<h5><span style=\"color: #f70f9e;\"><strong>Com ha de ser un bon nom?<\/strong><\/span><\/h5>\n<ul>\n<li>\n<h5><span style=\"color: #333333;\">Digues-lo ben alt molts cops. Evita les cacofonies o la dificultat de pronunciaci\u00f3. Si triomfes, la teva marca pot ser mencionada als mitjans de comunicaci\u00f3, entre les persones i ha de sonar b\u00e9.<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">Quan el diguis, que de seguida s&#8217;intueixi de qu\u00e8 va el negoci. I, si pot ser, qu\u00e8 n\u2019obtindr\u00e0s tu quan el consumeixis.<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">No gen\u00e8ric. Diferencia\u2019t ja en el nom. No vulguis arribar a tothom. Intenta comunicar quelcom relacionat amb el teu negociat i que arribi al teu client potencial.<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">Vigila amb l\u2019efecte 2.0\u2026 No saltis lletres ni facis faltes d&#8217;ortografia. El teu nom ha de durar temps i ha de ser memorable en tots els entorns, no nom\u00e9s en el 2.0.<\/span><\/h5>\n<\/li>\n<li>\n<h5><span style=\"color: #333333;\">Evita les inicials. Tot i que hi ha grans marques que han triomfat amb les seves sigles, la veritat \u00e9s que s\u00f3n poc atractives i dif\u00edcils de recordar.<\/span><\/h5>\n<\/li>\n<\/ul>\n<h5>Hi ha eines que t&#8217;ajuden a trobar si el teu nom ja existeix. Pensa en la teva pres\u00e8ncia a les xarxes socials i en qu\u00e8 el nom haur\u00e0 de ser el mateix.<\/h5>\n<h5><strong>En el meu cas, els mots <em>Mosaiking Comunicaci\u00f3\u00a0<\/em>m&#8217;han ajudat molt a explicar qu\u00e8 faig. Comunicaci\u00f3, s\u00ed, per\u00f2 en tot el proc\u00e9s.\u00a0<\/strong>Posar en solfa totes les peces per dur a terme una campanya. Fem el mosaic de tot.<br \/>\nEl nom \u00e9s el cor de la marca, \u00e9s la mateixa imatge i reputaci\u00f3. Nom\u00e9s per aix\u00f2 no pots fer-ho malament, perqu\u00e8 ser\u00e0 el missatge m\u00e9s vist, llegit i escrit.<\/h5>\n<h5><span style=\"color: #f70f9e;\">I tu, com te dius \ud83d\ude09 ?<\/span><\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Ep, Joan! Qu\u00e8 tal, com va? Qu\u00e8\u2026, et va b\u00e9 quedar per dinar dimecres? S\u00ed! On sempre? Perfecte! Fins dimecres a les dues! Em fa il\u00b7lusi\u00f3, sempre \u00e9s agradable, un dinar amb en Joan. Des de fa uns anys, amb ell dono el tret de sortida a la primavera. En Joan \u00e9s economista. Ha treballat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7696,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[23,16,24,20,22],"class_list":["post-7780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mitjans-de-comunicacio","tag-advertisign","tag-branding","tag-el-nom","tag-mosaiking-comunicacio","tag-sarria","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nom | Blog | Mosaiking Comunicaci\u00f3<\/title>\n<meta name=\"description\" content=\"En Joan \u00e9s economista. Ha treballat en departaments comercials d&#039;empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l&#039;exterior. Forma part, com jo, de la gran llista d&#039;emprenedors del pa\u00eds.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/el-nom\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El nom | Blog | Mosaiking Comunicaci\u00f3\" \/>\n<meta property=\"og:description\" content=\"En Joan \u00e9s economista. Ha treballat en departaments comercials d&#039;empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l&#039;exterior. Forma part, com jo, de la gran llista d&#039;emprenedors del pa\u00eds.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mosaiking.com\/es\/el-nom\/\" \/>\n<meta property=\"og:site_name\" content=\"Mosaiking\" \/>\n<meta property=\"article:published_time\" content=\"2018-04-04T00:00:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/04\/El_NOM-e1530865922311.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mosaiking\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mosaiking\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/\"},\"author\":{\"name\":\"Mosaiking\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#\\\/schema\\\/person\\\/82ca1cf5e82902eee8857e4ad13902f1\"},\"headline\":\"El nom\",\"datePublished\":\"2018-04-04T00:00:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/\"},\"wordCount\":879,\"image\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/El_NOM-e1530865922311.jpg\",\"keywords\":[\"advertisign\",\"branding\",\"el nom\",\"Mosaiking Comunicaci\u00f3\",\"sarri\u00e0\"],\"articleSection\":[\"Mitjans de Comunicaci\u00f3\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/\",\"url\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/\",\"name\":\"El nom | Blog | Mosaiking Comunicaci\u00f3\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/El_NOM-e1530865922311.jpg\",\"datePublished\":\"2018-04-04T00:00:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#\\\/schema\\\/person\\\/82ca1cf5e82902eee8857e4ad13902f1\"},\"description\":\"En Joan \u00e9s economista. Ha treballat en departaments comercials d'empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l'exterior. Forma part, com jo, de la gran llista d'emprenedors del pa\u00eds.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/El_NOM-e1530865922311.jpg\",\"contentUrl\":\"https:\\\/\\\/mosaiking.com\\\/wp-content\\\/uploads\\\/2018\\\/04\\\/El_NOM-e1530865922311.jpg\",\"width\":700,\"height\":467,\"caption\":\"create original, persuasive, natural, useful, informative content - writing content advice - handwriting on napkin with cup of tea\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/el-nom\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/mosaiking-pasion-por-las-marcas\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El nom\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#website\",\"url\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/\",\"name\":\"Mosaiking\",\"description\":\"Passi\u00f3 per la teva marca\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/mosaiking.com\\\/es\\\/#\\\/schema\\\/person\\\/82ca1cf5e82902eee8857e4ad13902f1\",\"name\":\"Mosaiking\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g\",\"caption\":\"Mosaiking\"},\"sameAs\":[\"https:\\\/\\\/mosaiking.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"El nom | Blog | Mosaiking Comunicaci\u00f3","description":"En Joan \u00e9s economista. Ha treballat en departaments comercials d'empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l'exterior. Forma part, com jo, de la gran llista d'emprenedors del pa\u00eds.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mosaiking.com\/es\/el-nom\/","og_locale":"es_ES","og_type":"article","og_title":"El nom | Blog | Mosaiking Comunicaci\u00f3","og_description":"En Joan \u00e9s economista. Ha treballat en departaments comercials d'empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l'exterior. Forma part, com jo, de la gran llista d'emprenedors del pa\u00eds.","og_url":"https:\/\/mosaiking.com\/es\/el-nom\/","og_site_name":"Mosaiking","article_published_time":"2018-04-04T00:00:04+00:00","og_image":[{"width":700,"height":467,"url":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/04\/El_NOM-e1530865922311.jpg","type":"image\/jpeg"}],"author":"Mosaiking","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mosaiking","Tiempo de lectura":"4 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mosaiking.com\/es\/el-nom\/#article","isPartOf":{"@id":"https:\/\/mosaiking.com\/es\/el-nom\/"},"author":{"name":"Mosaiking","@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1"},"headline":"El nom","datePublished":"2018-04-04T00:00:04+00:00","mainEntityOfPage":{"@id":"https:\/\/mosaiking.com\/es\/el-nom\/"},"wordCount":879,"image":{"@id":"https:\/\/mosaiking.com\/es\/el-nom\/#primaryimage"},"thumbnailUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/04\/El_NOM-e1530865922311.jpg","keywords":["advertisign","branding","el nom","Mosaiking Comunicaci\u00f3","sarri\u00e0"],"articleSection":["Mitjans de Comunicaci\u00f3"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/mosaiking.com\/es\/el-nom\/","url":"https:\/\/mosaiking.com\/es\/el-nom\/","name":"El nom | Blog | Mosaiking Comunicaci\u00f3","isPartOf":{"@id":"https:\/\/mosaiking.com\/es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mosaiking.com\/es\/el-nom\/#primaryimage"},"image":{"@id":"https:\/\/mosaiking.com\/es\/el-nom\/#primaryimage"},"thumbnailUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/04\/El_NOM-e1530865922311.jpg","datePublished":"2018-04-04T00:00:04+00:00","author":{"@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1"},"description":"En Joan \u00e9s economista. Ha treballat en departaments comercials d'empreses de renom i des de fa un temps t\u00e9 la seva pr\u00f2pia empresa, una consultoria especialitzada en comer\u00e7 internacional. Ajuda les empreses a obrir-se a l'exterior. Forma part, com jo, de la gran llista d'emprenedors del pa\u00eds.","breadcrumb":{"@id":"https:\/\/mosaiking.com\/es\/el-nom\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mosaiking.com\/es\/el-nom\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mosaiking.com\/es\/el-nom\/#primaryimage","url":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/04\/El_NOM-e1530865922311.jpg","contentUrl":"https:\/\/mosaiking.com\/wp-content\/uploads\/2018\/04\/El_NOM-e1530865922311.jpg","width":700,"height":467,"caption":"create original, persuasive, natural, useful, informative content - writing content advice - handwriting on napkin with cup of tea"},{"@type":"BreadcrumbList","@id":"https:\/\/mosaiking.com\/es\/el-nom\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mosaiking.com\/es\/mosaiking-pasion-por-las-marcas\/"},{"@type":"ListItem","position":2,"name":"El nom"}]},{"@type":"WebSite","@id":"https:\/\/mosaiking.com\/es\/#website","url":"https:\/\/mosaiking.com\/es\/","name":"Mosaiking","description":"Passi\u00f3 per la teva marca","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mosaiking.com\/es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/mosaiking.com\/es\/#\/schema\/person\/82ca1cf5e82902eee8857e4ad13902f1","name":"Mosaiking","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c7ea4bff8764dce161f8b55c91d0d751213c47808c77d9da68dae2b5e4fed52b?s=96&d=mm&r=g","caption":"Mosaiking"},"sameAs":["https:\/\/mosaiking.com"]}]}},"_links":{"self":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts\/7780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/comments?post=7780"}],"version-history":[{"count":0,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/posts\/7780\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/media\/7696"}],"wp:attachment":[{"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/media?parent=7780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/categories?post=7780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mosaiking.com\/es\/wp-json\/wp\/v2\/tags?post=7780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}