{"id":7784,"date":"2018-04-19T10:46:36","date_gmt":"2018-04-19T10:46:36","guid":{"rendered":"http:\/\/www.mosaiking.com\/?p=1439"},"modified":"2018-04-19T10:46:36","modified_gmt":"2018-04-19T10:46:36","slug":"comunicar-be-per-vendre-mes","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/comunicar-be-per-vendre-mes\/","title":{"rendered":"Comunicar b\u00e9 per vendre m\u00e9s"},"content":{"rendered":"

Tots intentem vendre enmig d\u2019un context de crisi. Jo, publicitat; el celler, bons vins; el supermercat, la seva marca blanca; i una fira, espais. <\/span><\/p>\n

Comunicar\u00a0<\/strong>b\u00e9 all\u00f2 que vens \u00e9s clau per vendre m\u00e9s.<\/span><\/h5>\n

Les diferents estrat\u00e8gies, cada cop m\u00e9s, se centren a saber qu\u00e8 vol realment el client, aix\u00ed com a millorar les t\u00e8cniques de qui m\u00e9s el coneixen: els venedors.<\/span><\/p>\n

Vendre t\u00e9 un punt d\u2019art. Per\u00f2, com altres disciplines, tamb\u00e9 t\u00e9 t\u00e8cnica. Quan la coneixes, vens m\u00e9s.<\/span><\/h5>\n

I una part de la t\u00e8cnica \u00e9s la de comunicar<\/strong>. La disciplina que a mi m\u2019ocupa. Si comuniques b\u00e9 el que vens, ja tens molt de guanyat.<\/span><\/p>\n

Els temps, les eines, el context o les condicions canvien, per\u00f2 la f\u00f3rmula b\u00e0sica \u00e9s la mateixa. Independentment del moment, cal comunicar\u00a0<\/strong>b\u00e9 per emocionar, enganxar i conv\u00e8ncer.<\/span><\/p>\n

Aqu\u00ed, et proposo 8 pistes per conv\u00e8ncer la teva clientela comunicant <\/strong>el que vens:<\/span><\/p>\n

    \n
  1. Desperta l\u2019inter\u00e8s<\/strong><\/span><\/li>\n<\/ol>\n

    All\u00f2 de qu\u00e8 dir de la teva marca i de com dir-ho. Si pot ser, diferencial, \u00fanic i, sobretot, memorable… potent, que acompanyi la teva marca.<\/span><\/p>\n

    Ulabox, \u201cl\u2019antis\u00faper\u201d, o Apple, \u201cThink different\u201d<\/span><\/h5>\n
      \n
    1. Ofereix una soluci\u00f3<\/strong><\/span><\/li>\n<\/ol>\n

      No parlis en termes de problema. Parla sempre en termes de soluci\u00f3. Qu\u00e8 puc fer jo per a tu per satisfer la teva necessitat.<\/span><\/p>\n

      \u201cSi et prens un ACTIVIA al dia, acabar\u00e0s amb els problemes d\u2019estrenyiment\u201d<\/span><\/h5>\n
        \n
      1. Busca testimonis<\/strong><\/span><\/li>\n<\/ol>\n

        Els testimonis s\u00f3n una prova magn\u00edfica de qu\u00e8 el que dius \u00e9s cert. Terceres parts no interessades parlant dels resultats que han aconseguit utilitzant els teus serveis. \u00c9s un dels millors arguments de venda.<\/span><\/p>\n

        \u201cMosaiking Comunicaci\u00f3 m\u2019ha ajudat a vendre m\u00e9s i millor\u201d<\/span><\/h5>\n
          \n
        1. Que la teva oferta sigui gaireb\u00e9 immillorable <\/strong><\/span><\/li>\n<\/ol>\n

          Fes una oferta que no puguin resistir. Aix\u00ed de senzill. Aqu\u00ed et jugues el negoci. Potser, un dels elements m\u00e9s importants de l\u2019oferta \u00e9s la seva senzillesa. Ha de ser simple. S\u2019ha d\u2019entendre a la primera.<\/span><\/p>\n

          \u201cPots pagar a terminis sense cap tipus de rec\u00e0rrec\u201d<\/span><\/h5>\n
            \n
          1. Posa en valor el que vens<\/strong><\/span><\/li>\n<\/ol>\n

            Ens costa quantificar el valor, per\u00f2 entenem perfectament les comparatives de preus. Si el teu servei i mercat t\u2019ho permet, pot tenir sentit que tradueixis el valor en preu.<\/span><\/p>\n

            \u201cPels 15 euros d\u2019un men\u00fa que \u2018vola\u2019 en 30 minuts, tens al teu abast una aventura fant\u00e0stica (un llibre)\u201d<\/span><\/h5>\n
              \n
            1. Ofereix garantia<\/strong><\/span><\/li>\n<\/ol>\n

              Aquest apartat \u00e9s una m\u00e0xima. Els productes i serveis bons tenen grans garanties. Els dolents, no. Per qu\u00e8? Perqu\u00e8 els productes i serveis bons ho s\u00f3n.<\/span><\/p>\n

              \u201cSi no quedes satisfet, et tornem el doble del preu que has pagat\u201d<\/span><\/h5>\n
                \n
              1. Call to action<\/em><\/strong><\/span><\/li>\n<\/ol>\n

                Cal dir a la clientela que actu\u00ef, que actu\u00ef ja! Cal dir-li qu\u00e8 \u00e9s el que ha de fer. Com es pot posar en contacte amb tu. Quins s\u00f3n els passos correctes per comprar els teus serveis.<\/span><\/p>\n

                \u201cOmple el formulari i rebr\u00e0s un descompte per e-mail per la teva primera compra\u201d<\/span><\/h5>\n
                  \n
                1. Parla en termes de cost d\u2019oportunitat<\/strong><\/span><\/li>\n<\/ol>\n

                  Com que soc economista de formaci\u00f3, m\u2019agrada parlar en termes de cost d\u2019oportunitat. Recorda al teu p\u00fablic el que es perdran si no es decideixen per la teva oferta. Deixa\u2019ls clar que estan a un pas de poder solucionar els seus problemes. Recorda\u2019ls que \u00e9s f\u00e0cil fer-ho. Que els resultats es veuran aviat i que el valor de la teva oferta \u00e9s atractiu.<\/span><\/p>\n

                  \u201cSi ho compres a la botiga de la cantonada, potser no ho rebr\u00e0s a les 19.00 h en punt com has demanat\u201d<\/span><\/h5>\n

                  I tu? Com comuniques\u00a0<\/strong>el que vens? Si necessites un cop de m\u00e0, contacta’ns<\/span><\/strong><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

                  Tots intentem vendre enmig d\u2019un context de crisi. Jo, publicitat; el celler, bons vins; el supermercat, la seva marca blanca; i una fira, espais. Comunicar\u00a0b\u00e9 all\u00f2 que vens \u00e9s clau per vendre m\u00e9s. Les diferents estrat\u00e8gies, cada cop m\u00e9s, se centren a saber qu\u00e8 vol realment el client, aix\u00ed com a millorar les t\u00e8cniques de […]<\/p>\n","protected":false},"author":1,"featured_media":7708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[15],"tags":[16,17,32,19,20,33],"class_list":["post-7784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mitjans-de-comunicacio","tag-branding","tag-comunicacio","tag-comunicar","tag-marca","tag-mosaiking-comunicacio","tag-vendre","entry","has-media"],"yoast_head":"\nComunicar per vendre m\u00e9s. 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