{"id":8849,"date":"2022-05-04T11:17:51","date_gmt":"2022-05-04T11:17:51","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8849"},"modified":"2022-05-04T11:17:52","modified_gmt":"2022-05-04T11:17:52","slug":"marques-al-poder","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/marques-al-poder\/","title":{"rendered":"MARQUES AL PODER"},"content":{"rendered":"\n<p>Per fer un llan\u00e7ament d\u2019una marca al mercat, hi ha dos par\u00e0metres clau, que mai ens podem deixar.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>L\u2019estrat\u00e8gia de comunicaci\u00f3, basada en el posicionament de la marca<\/li><li>La creaci\u00f3 d\u2019identitat de marca, d\u2019acord amb el posicionament i&nbsp; l\u2019estrat\u00e8gia de comunicaci\u00f3.&nbsp;<\/li><\/ul>\n\n\n\n<p>Aix\u00f2, \u00e9s el que treballem a <a href=\"http:\/\/www.mosaiking.com\/\">Mosaiking<\/a>, a la nostra ag\u00e8ncia de publicitat.<\/p>\n\n\n\n<p>Tot seguit en faig cinc c\u00e8ntims perqu\u00e8 ho entengueu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Posicionament i proposta de valor de la marca.<\/strong><\/h2>\n\n\n\n<p>Imprescindible. Si no el crees tu, alg\u00fa el crear\u00e0 per tu\u2026<\/p>\n\n\n\n<p>Ha de respondre a com vols que el teu p\u00fablic et relacioni, et recordi, et pensi. Sovint respon qu\u00e8 dir i per a qui dir-hom i sempre amb un perqu\u00e8 al darrere. Hi ha d\u2019haver una ra\u00f3 que ho sustenti.<\/p>\n\n\n\n<p>Un cop definit el posicionament de la marca, cal definir com el comuniquem al mercat, amb l\u2019estrat\u00e8gia de comunicaci\u00f3: com comunicar el posicionament, el valor de la marca, el missatge clau. La gent comprar\u00e0 el producte pel valor que ofereix.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Floristeria o rams ecol\u00f2gics amb flors de temporada?<\/li><li>Restaurant o experi\u00e8ncia vegana amb tots els sabors del m\u00f3n?<\/li><li>Autoescola o aprova segur amb 30 classes o et tornem els diners?<\/li><li>Cl\u00ednica o urg\u00e8ncies sense esperes?<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La identitat de marca<\/strong><\/h2>\n\n\n\n<p>Quan volem promocionar una marca, abans de llan\u00e7ar-la al mercat a trav\u00e9s de diferents canals i suports (anuncis, notes de premsa, xarxes socials, e-mail m\u00e0rqueting\u2026), cal que la imatge estigui ben definida i sigui consistent.<\/p>\n\n\n\n<p>Amb l\u2019estrat\u00e8gia de comunicaci\u00f3 ben definida, ja podem comen\u00e7ar a treballar en la identitat de la marca.&nbsp; Com es trasllada el missatge, la proposta de valor i l\u2019argumentari&nbsp; al logotip de la marca, quins seran els seus colors, com ha de ser&nbsp; l\u2019estil de la campanya de publicitat, quins temes seran interessants pel seu blog. Tot aix\u00f2 treballat de forma uniforme i consistent \u00e9s el que far\u00e0 que el teu client t\u2019identifiqui com a marca.<\/p>\n\n\n\n<p>La floristeria amb tons verds i una lletra que intueixi moviment amb unes fotos precioses dels rams i del dest\u00ed on van a parar&#8230;<\/p>\n\n\n\n<p>El restaurant vag\u00e0 amb tots els colors de les esp\u00e8cies i grups de gent gaudint&#8230;<br>L\u2019autoescola amb unes lletres que transmeten seriositat i alumnes feli\u00e7os&#8230;<\/p>\n\n\n\n<p>La cl\u00ednica amb un rellotge on nom\u00e9s hi surten uns minuts amb pacients tranquils&#8230;<\/p>\n\n\n\n<p><strong>Podr\u00edem posar mil exemples m\u00e9s, per\u00f2 a mi sempre m\u2019agrada parlar de Samsonite. <\/strong>Quan Samsonite va sortir al mercat, tenia molt clar que volia transmetre per diferenciar-se de la compet\u00e8ncia: robustesa i seguretat. Alhora que respon a una necessitat b\u00e0sica del client, que la teva maleta arribi sencera a dest\u00ed sense que es trenqui res del que hi ha dins. I tot aix\u00f2 gr\u00e0cies al material emprat i a la tecnologia puntera.&nbsp;<\/p>\n\n\n\n<p>La seva imatge \u00e9s seriosa, s\u00f2bria, senzilla i impactant. Com les seves maletes.<\/p>\n\n\n\n<p><strong>I tu, com vols que et recordin? Qu\u00e8 vols transmetre de la teva marca? I com ho vols fer?<\/strong><\/p>\n\n\n\n<p>A Mosaiking, t\u2019ajudem a fer-ho.<a href=\"https:\/\/mosaiking.com\/contacte\/\"> En parlem sense cap mena de comprom\u00eds?\u00a0<\/a><\/p>\n\n\n\n<p>Mosaiking, passi\u00f3 per la teva marca.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Per fer un llan\u00e7ament d\u2019una marca al mercat, hi ha dos par\u00e0metres clau, que mai ens podem deixar: (1) L\u2019estrat\u00e8gia de comunicaci\u00f3, basada en el posicionament de la marca. (2) La creaci\u00f3 d\u2019identitat de marca, d\u2019acord amb el posicionament i\u00a0 l\u2019estrat\u00e8gia de comunicaci\u00f3.<\/p>\n","protected":false},"author":1,"featured_media":8850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[10,14],"tags":[],"class_list":["post-8849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-publicitat","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MARQUES AL PODER - Mosaiking<\/title>\n<meta name=\"description\" content=\"Per fer un llan\u00e7ament d\u2019una marca al mercat, hi ha dos par\u00e0metres clau, que mai ens podem deixar... 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