{"id":8892,"date":"2022-05-15T09:10:58","date_gmt":"2022-05-15T09:10:58","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8892"},"modified":"2022-05-26T15:56:07","modified_gmt":"2022-05-26T15:56:07","slug":"branded-content","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/branded-content\/","title":{"rendered":"Branded content"},"content":{"rendered":"\t\t
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Podr\u00e0s observar de bona tinta que cada cop hi ha m\u00e9s i millors marques al teu voltant. A m\u00e9s a m\u00e9s, la quantitat de professionals dins aquest sector s’est\u00e0 multiplicant a passos de gegant.
\u00c9s per aquest motiu que comen\u00e7ar a tenir coneixements, formar-te, i millorar la teva marca, \u00e9s una cosa que ha passat de ser secundari, potser, a ser el m\u00e9s important per poder fer-te un forat al teu n\u00ednxol de mercat.\u00a0
Per\u00f2 aqu\u00ed la gran pregunta, per on comen\u00e7ar? He de crear anuncis des de l’inici, o tenir cura de les meves xarxes socials? He de postejar contingut de valor o fixar-me m\u00e9s en el disseny de la meva p\u00e0gina web?
La resposta correcta al 90% dels casos \u00e9s, pel \u201cBranded Content\u201d.<\/p>\n\n

QU\u00c8 \u00c9S EL BRANDED CONTENT?<\/h2>\n\n

El \u201cBranded Content\u201d consisteix en aquest tipus de m\u00e0rqueting que tracta de crear contingut de valor al voltant d’una marca, buscant fer-la m\u00e9s not\u00f2ria dins del seu n\u00ednxol de mercat, i, com a resultat, la fa m\u00e9s atractiva per als consumidors.
Aquest contingut ha de generar inter\u00e8s per a un p\u00fablic molt espec\u00edfic. El qual ja comparteix, i, sobretot, cerca informaci\u00f3 sobre el tema en concret.
El branded content cerca diferenciar-se dels c\u00e0nons de la publicitat tradicional. Ja que, idealment, ser\u00e0 el p\u00fablic qui haur\u00e0 d’acabar trobant-te i no al contrari.
\u00c9s per aix\u00f2 que el branded content el podem considerar com una estrat\u00e8gia d’Inbound Marketing.<\/p>\n\n

LA DIFER\u00c8NCIA ENTRE EL M\u00c0RQUETING DE CONTINGUTS I EL BRANDED CONTENT<\/h2>\n\n

S\u00e9 que estar\u00e0s pensant, b\u00e9, aquest tipus de m\u00e0rqueting crec que ja ho estic implementant al meu negoci, pujant post, i generant comunitat, per\u00f2, en realitat no \u00e9s el mateix. T’explico per qu\u00e8.
El branded content \u00e9s una subcategoria del m\u00e0rqueting de continguts. Tots dos comparteixen la mateixa idea, generar contingut de valor. No obstant aix\u00f2, hi ha una difer\u00e8ncia molt important, el branded content se centra nom\u00e9s en contingut al voltant de la marca que atregui consumidors.
Per exemple, Mosaiking \u00e9s una marca especialitzada en marques, per tant, els post generats de branded content hauran de tractar la relaci\u00f3 que t\u00e9 Mosaiking amb el m\u00e0rqueting i les marques.
El contingut no pot sortir dels marges de la tem\u00e0tica que la marca tracti.
Aix\u00ed doncs, quan el teu objectiu sigui generar contingut per a aquesta categoria, fes un bon estudi del teu sector, extreu idees (que n’hi haur\u00e0 moltes) i busca com la teva marca pot generar informaci\u00f3 rellevant per als teus consumidors de manera que aquests vegin la teva marca resolutiva i eficient de cara als temes m\u00e9s importants del n\u00ednxol.<\/p>\n\n

PERQU\u00c8 HAS DE UTILITZAR BRANDED CONTENT QUAN FAS M\u00c0RQUETING<\/h2>\n\n

El Branding d’una marca \u00e9s essencial dins de qualsevol marca, especialment quan est\u00e0s promocionant els teus productes o serveis. Moltes vegades, com ja haur\u00e0s llegit al nostre bloc de Mosaiking, quan comprem un producte, ens deixem guiar per la marca, \u00e9s a dir, els seus valors, all\u00f2 que ella representa, per la sensaci\u00f3 de pert\u00e0nyer a la comunitat.
El branded content no fa m\u00e9s que potenciar aquests valors per ajudar el consumidor a prendre la decisi\u00f3 d’escollir-nos a nosaltres per sobre de la resta.
\u00c9s per aix\u00f2 que sempre has de tenir una estrat\u00e8gia de branded content tant abans com durant les campanyes de publicitat.
Estic segur que tu, com a consumidor, abans de fer qualsevol compra o contractar els serveis d’un negoci, fas tu petit \u201cresearch\u201d. T’informes de qui \u00e9s la marca, les opinions d’altres consumidors, si est\u00e0 actiu a les xarxes, i, sobretot, si transmet aquesta sensaci\u00f3 d’autoritat dins del seu n\u00ednxol.
L’exemple m\u00e9s clar s\u00f3n les campanyes de publicitat a Instagram, la majoria de vegades quan una persona troba un anunci, abans de fer clic al call-to-action (bot\u00f3\/enlla\u00e7 que dirigeix \u200b\u200bal producte o servei), fa clic a la imatge de perfil per veure el seu tauler.
\u00c9s aqu\u00ed on has de marcar la difer\u00e8ncia. I per aix\u00f2, el branded content \u00e9s essencial.<\/p>\n\n

ELS BENEFICIS DEL BRANDED CONTENT<\/h2>\n\n

No nom\u00e9s el branded content t\u00e9 com a objectiu millorar la teva taxa de conversi\u00f3 i aconseguir m\u00e9s clients, a continuaci\u00f3, t’explicar\u00e9 altres facetes i beneficis que segur que no coneixies.<\/p>\n\n

Posicionament<\/h3>\n\n

El posicionament \u00e9s el lloc d’autoritat que ocupa la teva marca dins de la ment del consumidor. Segur que si penses en marques de roba sabr\u00e0s dir quines s\u00f3n al teu parer, el top 3 marques on fer les teves compres.
Potser prefereixes comprar una marca perqu\u00e8 la qualitat preu \u00e9s millor per a la teva situaci\u00f3 personal, o fins i tot, perqu\u00e8 apareix com a model el teu actor favorit.
El branded content millorar\u00e0 el posicionament i et far\u00e0 guanyar notorietat dins el r\u00e0nquing de cada consumidor.<\/p>\n\n

Engagement<\/h3>\n\n

Conforme vagis creant m\u00e9s i m\u00e9s contingut, aconseguir\u00e0s no nom\u00e9s generar aquestes interaccions amb el teu p\u00fablic, sin\u00f3 que aquest parlar\u00e0 de forma directa o indirecta del teu negoci (comentaris, re-enviaments, el \u201cboca-orella\u201d\u2026).
\u00c9s a dir, el branded content generar\u00e0 un vincle m\u00e9s \u00edntim amb els teus consumidors i far\u00e0 que rebin m\u00e9s informaci\u00f3 de qualitat i m\u00e9s sovint a la teva marca. Convencent-los que mereixes estar entre les seves opcions preferides.<\/p>\n\n

Millora la teva visibilitat<\/h3>\n\n

El branded content genera visibilitat de m\u00faltiples maneres. Les xarxes socials ens brinden una forma molt senzilla de monitoritzar la nostra visibilitat, per\u00f2 estic segur que no sabies que el nostre contingut tamb\u00e9 millorar\u00e0 el r\u00e0nquing als cercadors m\u00e9s importants com Bing, Yahoo, i sobretot Google (afegir enlla\u00e7os).
A m\u00e9s, des de Mosaiking et recomanem que el contingut publicat tamb\u00e9 pugui ser consumit en format de bloc. De manera que puguis utilitzar el SEO a favor teu. I comencis a rankear per a aquelles cerques relacionades amb el teu n\u00ednxol.<\/p>\n\n

Genera tr\u00e0nsit org\u00e0nic<\/h3>\n\n

Com t’hi estar\u00e0s donant compte, tots els beneficis formen part del teu embut de vendes (afegir enlla\u00e7). En generar contingut i engagment, generar\u00e0s visibilitat, que es traduir\u00e0 en tr\u00e0nsit per a les xarxes socials i lloc web. Fent que la bola de neu sigui cada cop m\u00e9s gran.<\/p>\n\n

Abarateix els teus costos<\/h3>\n\n

Quan fem publicitat, no hi ha res millor que reduir el cost dadquisici\u00f3 de clients.
A Mosaiking sempre diem que no hi ha millor client que el que et troba el mateix. Tot client que et troba pel teu contingut de marca, no nom\u00e9s \u00e9s \u201cgratis\u201d, sin\u00f3 que la qualitat del mateix \u00e9s infinitament superior que als que provinguin de tr\u00e0nsit fred o de pagament.<\/p>\n\n

Vendes<\/h3>\n\n

All\u00f2 que tot negoci busca, les poderoses vendes. Lobjectiu final de cada pla de m\u00e0rqueting.
La creaci\u00f3 de contingut branded t’ajudar\u00e0 a conv\u00e8ncer els teus clients i aconseguir\u00e0 fer dels mateixos clients habituals. Aix\u00f2 millorar\u00e0 la viabilitat del teu negoci a mitj\u00e0 i llarg termini.<\/p>\n\n

Ara que ja saps qu\u00e8 \u00e9s el Branded Content, \u00e9s el moment de posar-te mans a l’obra. Pots comen\u00e7ar investigant els teus competidors, llegint blocs, relacionant-te amb les eines que t’ajudaran a generar el contingut, per\u00f2, si el que necessites \u00e9s passar a l’acci\u00f3 JA, pots deixar el teu negoci en bones mans amb nosaltres.<\/p>\n


Contacta’ns sense comprom\u00eds. Estem segurs que podem llan\u00e7ar la teva marca al seg\u00fcent nivell.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Podr\u00e0s observar de bona tinta que cada cop hi ha m\u00e9s i millors marques al teu voltant. A m\u00e9s a m\u00e9s, la quantitat de professionals dins aquest sector s’est\u00e0 multiplicant a passos de gegant.\u00c9s per aquest motiu que comen\u00e7ar a tenir coneixements, formar-te, i millorar la teva marca, \u00e9s una cosa que ha passat de […]<\/p>\n","protected":false},"author":1,"featured_media":8893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[11,14],"tags":[102],"class_list":["post-8892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mosaiking-comunicacio","category-publicitat","tag-branded-content","entry","has-media"],"yoast_head":"\nBranded content - 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