{"id":8917,"date":"2022-08-19T08:03:49","date_gmt":"2022-08-19T08:03:49","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8917"},"modified":"2022-08-19T08:03:50","modified_gmt":"2022-08-19T08:03:50","slug":"actualitat-en-clau-de-marca","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/actualitat-en-clau-de-marca\/","title":{"rendered":"ACTUALITAT EN CLAU DE MARCA"},"content":{"rendered":"\n<p>Benvolguda comunitat,<br><br>Com va l&#8217;agost?<br>Com van les vacances?<br><br>Els qui em seguiu per xarxes, sabreu que jo estic for\u00e7a b\u00e9. Gaudint molt despr\u00e9s dels dos estius anteriors, si m&#8217;ho permeteu, de merda.<br><br>El primer, ens trob\u00e0vem en plena pand\u00e8mia, tamb\u00e9 acabava de morir la mare.<br>El segon, segu\u00edem en pand\u00e8mia sense tenir massa opcions per a fer.<br>Aquest estiu per fi torna a ser \u00abnormal\u00bb, com D\u00e9u mana. Amb la sort d&#8217;estar envoltada dels meus estic podent fer les coses que m&#8217;agraden, que m&#8217;omplen i que em carreguen d&#8217;energia positiva per afrontar amb molta for\u00e7a el nou curs que aviat comen\u00e7ar\u00e0.<br><br>He fet ganxet, he fet caminades, ha fet ioga, he fet aqua gym al mar, he vist la lluna plena, avui ja he comen\u00e7at la quarta novel\u00b7la de l&#8217;estiu (que us recomanar\u00e9 m\u00e9s endavant quan l&#8217;hagi acabada), he ballat sardanes, he cuinat molt, molt\u00edssim, he fet algun \u00e0pat fora amb colla (aquest any\u00a0per\u00f2, pocs, poquets), he compartit uns dies amb les nostres noves amigues ucra\u00efneses, he conegut i xerrat amb gent nova i he deixat enrere gent t\u00f2xica. De moment, no m&#8217;he avorrit gens.<br><br>Falten\u00a0pocs dies per a tornar a la rutina. Espero\u00a0poder\u00a0seguir\u00a0gaudint de tot aix\u00f2 aquests \u00faltims dies, puix\u00a0s\u00f3c\u00a0de les que\u00a0als quinze dies\u00a0de trencar amb el dia a dia habitual comencen a agafar-me tots els mals.<br><br>Ara b\u00e9, tot i fer vacances, el meu cap professional no ha parat del tot. Vull compartir amb vosaltres una idea que se&#8217;m va acudir fa uns dies mentre no feia res. Mentre contemplava el mar sense cap mena d&#8217;expectativa (sab\u00edeu que les millors idees a voltes surten del no res?) vaig pensar com podria aportar valor a la gent en general, no als experts ni als clients, amb la meva experi\u00e8ncia en comunicaci\u00f3.\u00a0<strong>I&#8230; EUREKA!<\/strong><br><br>He decidit que cada mes, far\u00e9 un recull de les 3 o 4 o 5 not\u00edcies m\u00e9s interessants de l&#8217;actualitat, en far\u00e9\u00a0una an\u00e0lisi\u00a0en clau de marca i de comunicaci\u00f3 i ho compartir\u00e9 amb vosaltres.<br><br>Amb quina finalitat? Amb la de mostrar a la ciutadania que hi ha vida m\u00e9s enll\u00e0 del dia a dia de la pol\u00edtica i del futbol&#8230; No \u00e9s\u00a0interessant\u00a0saber el perqu\u00e8 els pol\u00edtics comuniquen d&#8217;una forma durant l&#8217;hivern i d&#8217;una totalment diferent durant l&#8217;estiu? Potser perqu\u00e8 es volen mostrar m\u00e9s humans i m\u00e9s propers amb el ciutad\u00e0 d&#8217;apeu? V\u00eddeos a la piscina, ballades de sevillanes, fotos a la selva o anades en vaixell. Res \u00e9s casual, tot est\u00e0 estudiat per generar\u00a0Brand\u00a0Awarness\u00a0o notorietat de marca. All\u00f2\u00a0que\u00a0l&#8217;important no \u00e9s que es parli b\u00e9 o malament d&#8217;un,\u00a0sin\u00f3\u00a0que\u00a0se&#8217;n\u00a0parli&#8230;<br><br>Interessant per analitzar, tamb\u00e9, el fen\u00f2men \u00abConcerts\/Festivals d&#8217;Estiu\u00bb que surten com a bolets o la can\u00e7o de l&#8217;estiu, que per cert, enguany jo\u00a0no s\u00e9 ni quina \u00e9s.\u00a0<br><br>B\u00e9, m&#8217;acomiado de vosaltres desitjant-vos que si esteu encara fent vacances, les\u00a0seguiu\u00a0aprofitant al m\u00e0xim. I si no en feu o encara no n&#8217;heu fet, us siguin lleus aquests moments de feina (\u00e0nims, que la calor ja va de baixada&#8230;)<br><br>Ens retrobem al setembre.<br><br>Primera cita amb vosaltres, a meitats de mes, quan l&#8217;escola ja hagi comen\u00e7at. A veure qu\u00e8 trobem i qu\u00e8 podem analitzar. Accepto suggeriments i idees.<br><br>Bon final d&#8217;estiu!<br><br>Marta.<br><br>Eps, i a disposar si heu de menester quelcom en questi\u00f3 d&#8217;imatge o de comunicaci\u00f3 (<a href=\"http:\/\/www.mosaiking.com\"><strong>www.mosaiking.com<\/strong><\/a>).<br><br>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Benvolguda comunitat, Com va l&#8217;agost?Com van les vacances? Els qui em seguiu per xarxes, sabreu que jo estic for\u00e7a b\u00e9. Gaudint molt despr\u00e9s dels dos estius anteriors, si m&#8217;ho permeteu, de merda. El primer, ens trob\u00e0vem en plena pand\u00e8mia, tamb\u00e9 acabava de morir la mare.El segon, segu\u00edem en pand\u00e8mia sense tenir massa opcions per a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8918,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[10,8],"tags":[],"class_list":["post-8917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualitat","category-destacada","entry","has-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ACTUALITAT EN CLAU DE MARCA - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/actualitat-en-clau-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACTUALITAT EN CLAU DE MARCA - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"Benvolguda comunitat, Com va l&#8217;agost?Com van les vacances? 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