{"id":8943,"date":"2023-01-31T08:58:37","date_gmt":"2023-01-31T08:58:37","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8943"},"modified":"2023-01-31T08:58:38","modified_gmt":"2023-01-31T08:58:38","slug":"escac-i-mat","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/escac-i-mat\/","title":{"rendered":"ESCAC I MAT"},"content":{"rendered":"\n

ESCAC I MAT<\/strong> \u00e9s una posici\u00f3 als escacs on a un dels dos reis se li fa escac (\u00e9s a dir, se l’amena\u00e7a per una pe\u00e7a contr\u00e0ria) i no t\u00e9 cap moviment v\u00e0lid dins de les normes del joc per a salvar-se. At\u00e8s que el rei mai pot ser capturat, en aquest moment s’acaba la partida, i perd el jugador el rei del qual est\u00e0 atacat.<\/p>\n\n\n\n

El terme escac i mat prov\u00e9 del persa \u00ab\u0634\u0627\u0647 \u0645\u0627\u062a\u00bb (\u00abSh\u0101h M\u0101t\u00bb), que significa \u00abel rei no t\u00e9 escapat\u00f2ria\u00bb o b\u00e9 \u00abel rei est\u00e0 atrapat\u00bb, i no pas \u00abel rei ha mort\u00bb.<\/p>\n\n\n\n

ESCAC I MAT<\/strong>, metaf\u00f2ricament, t \u00e9s el que les marques haurien de fer al mercat, amb una bona estrat\u00e8gia de comunicaci\u00f3 de base.<\/p>\n\n\n\n

I qu\u00e8 \u00e9s l\u2019estrat\u00e8gia de comunicaci\u00f3? <\/strong>\u00c9s el disseny del full de ruta ideal perqu\u00e8 la teva marca tingui \u00e8xit.<\/p>\n\n\n\n

Segons el meu parer, la resumeixo en cinc punts:<\/p>\n\n\n\n

1. Com fer arribar la teva promesa al p\u00fablic objectiu.
2. Quins s\u00f3n els missatges claus a comunicar: diferencial i si pot ser \u00fanic.
3. La import\u00e0ncia del concepte creatiu: notori i memorable.
4. Tenint clars els canals, mitjans i suports.
5. Dissenyant diferents creativitats adaptades al format del suport triat.<\/strong><\/p>\n\n\n\n

Siguis gran o petit (tant una multinacional de begudes com una peixateria que vengui on-line), tingues clara la teva estrat\u00e8gia de comunicaci\u00f3.<\/p>\n\n\n\n

Sense estrat\u00e8gia no hi ha coher\u00e8ncia, sense coher\u00e8ncia no destaques, si no destaques, no hi ets.
A Mosaiking<\/a>, treballem l’estrat\u00e8gia de comunicaci\u00f3 per ajudar-te a ser coherent, a destacar, a ser-hi.<\/strong><\/p>\n\n\n\n

Si necessites ajut, contacta’m i parlem-ne.<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

ESCAC I MAT \u00e9s una posici\u00f3 als escacs on a un dels dos reis se li fa escac (\u00e9s a dir, se l’amena\u00e7a per una pe\u00e7a contr\u00e0ria) i no t\u00e9 cap moviment v\u00e0lid dins de les normes del joc per a salvar-se. At\u00e8s que el rei mai pot ser capturat, en aquest moment s’acaba la partida, i perd el jugador el rei del qual […]<\/p>\n","protected":false},"author":3,"featured_media":8944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"off","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca","entry","has-media"],"yoast_head":"\nESCAC I MAT - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/escac-i-mat\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ESCAC I MAT - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"ESCAC I MAT \u00e9s una posici\u00f3 als escacs on a un dels dos reis se li fa escac (\u00e9s a dir, se l’amena\u00e7a per una pe\u00e7a contr\u00e0ria) i no t\u00e9 cap moviment v\u00e0lid dins de les normes del joc per a salvar-se. 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