{"id":8959,"date":"2023-04-04T06:21:42","date_gmt":"2023-04-04T06:21:42","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8959"},"modified":"2023-06-06T08:56:41","modified_gmt":"2023-06-06T08:56:41","slug":"llibres-llibreries-i-marques","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/llibres-llibreries-i-marques\/","title":{"rendered":"Llibres, llibreries i marques"},"content":{"rendered":"\n
\"Llibres,
Llibres, llibreries i marques<\/figcaption><\/figure>\n\n\n\n

Comen\u00e7a el mes d\u2019abril. El mes dels llibres. El mes de la lectura. Us proposo un petit repte que, a m\u00e9s a m\u00e9s de ser un homenatge a les llibreries, ens convida a pensar com van triar el nom dels seus establiments (nota: mantindrem la seva llengua original, per conservar l’encant).<\/p>\n\n\n\n

Potser fora La Llama<\/em> de la passi\u00f3 per les seves peces d’humor. O una decisi\u00f3 poc Ins\u00f2lita<\/em>: saltant-se la Norma<\/em>, la Llibreria de la Pla\u00e7a<\/em> (aprofito per comunicar-vos que aviat tornaran -ben aviat per favor, que a Sarri\u00e0 de dalt estem orfes de llibres- despr\u00e9s del devastador incendi patit el passat 30 de gener), la Calders o La22<\/em>, volen ser f\u00e0cilment localitzades. La xemeneia de La Byron <\/em>convida a la lectura, el caf\u00e8 de la Laie<\/em>, a una sobretaula. Obaga<\/em>, especialment indicada a l’estiu, suggereix novel\u00b7les fosques abans de saltar als Fahrenheit 451<\/em>.<\/p>\n\n\n\n

Sendak i El Genet Blau<\/em> ja s\u00f3n paraules majors per a p\u00fablics menors (d’edat).<\/p>\n\n\n\n

Per descomptat, llegiu sempre amb prud\u00e8ncia, Nollegiu On the Road<\/em>, millor creueu el LibreRio de la Plata<\/em>. Recordeu que qui es Documenta<\/em> o consulta al personal de la llibreria, sovint encerta la tria. Si entreu a Crisi<\/em> i perdeu La Mem\u00f2ria<\/em> de la ruta lectora, podeu recuperar-la amb Alta\u00efr<\/em>. I si sou persones d’alt vol, proveu a La Aeroteca<\/em>. Per navegar la vida, passegeu per Ona<\/em>.<\/p>\n\n\n\n

N\u2019hi ha que no fan ni un pas enrere pel que fa a l\u2019actualitat: La Sabateria <\/em>cal\u00e7a tots els n\u00fameros, La Carbonera <\/em>parla en femen\u00ed i l\u2019Adser\u00e0 parla en catal\u00e0.<\/p>\n\n\n\n

Per a segones oportunitats, Re-read o Restory<\/em>, si et consideres una persona rareta….<\/p>\n\n\n\n

Recordeu, qui no llegeix, po\u00e8ticament \u00e9s un Animal Sospechoso<\/em>. I la q\u00fcesti\u00f3 principal, La Central<\/em>, \u00e9s que no hi ha res que no sigui possible en el m\u00e0gic m\u00f3n dels llibres, oi La Imposible<\/em>? I com els mites a vegades tenen m\u00e9s poder que la realitat, invoquem a La Galatea<\/em>.<\/p>\n\n\n\n

Per acabar i, sens dubte, la pitjor decisi\u00f3, La Fatal<\/em>, seria deixar morir les llibreries. Segur que aix\u00f2 dirien els autors m\u00e9s independents, amb les seves notes A Peu de P\u00e0gina<\/em>.<\/p>\n\n\n\n

Sembla un joc, tanmateix, decidir el nom d’una llibreria, o de qualsevol comer\u00e7 o negoci, no \u00e9s tan senzill. <\/p>\n\n\n\n

Aprofito aquestes ratlles per recordar el que implica crear una marca, molt m\u00e9s que un nom: ha de transmetre uns valors, una identitat coherent, ha de ser not\u00f2ria, original, memorable i euf\u00f2nica.<\/strong><\/p>\n\n\n\n

I en el cas de les llibreries, potser \u00e9s m\u00e9s dif\u00edcil, perqu\u00e8 parlem d’un sector que podria semblar bastant conservador o fins i tot \u00abelitista\u00bb per pert\u00e0nyer a l’\u00e0mbit cultural. Res m\u00e9s lluny de la realitat. Bruce Lee. O Christopher Lee. Fins i tot els teus texans diuen Lee. El meu signe \u00e9s Leo. Primer Leo, despr\u00e9s Messi<\/em>. Algunes frases fetes servir per les mateixes llibreries a la seva comunicaci\u00f3 demostren que volen acostar el plaer de la lectura a qualsevol persona (en aquest cas, les comunicacions eren en castell\u00e0, i els claims no es poden traduir). Altres, proposen enginyosos jocs de paraula: A m\u00ed con cuentos no, que soy la librera<\/em>. Gent que vol un roman\u00e7 com el de Romeu i Julieta sense saber que va ser un roman\u00e7 de tres dies i sis morts. <\/em>Me vuelves Lorca<\/em>.<\/em><\/p>\n\n\n\n

Finalment, trobem llibreries que ens conviden a la reflexi\u00f3: Es necessita molta lectura per suportar tanta realitat. M\u00e9s llibres, m\u00e9s lliures. Llegir ens fa grans. O l’orgull de ser una persona lectora: Transporto cultura, Peixos i llibres a una bossa.<\/em> Altres, s\u00f3n una provocaci\u00f3: M’agraden els llibres, per\u00f2 m’agrada m\u00e9s la gent que els llegeix.<\/em><\/p>\n\n\n\n

Totes les estrat\u00e8gies s\u00f3n v\u00e0lides, si volem fomentar la lectura. I si a m\u00e9s a m\u00e9s reflecteixen la personalitat de la llibreria, s\u00f3n excel\u00b7lents. Com aconseguir-ho? Aix\u00f2 ja s\u00f3n figues d\u2019un altre paner. Soc un llibre obert. Pregunteu-me el qu\u00e8 vulgueu…<\/p>\n\n\n\n

PS. Article publicat ahir a El Peri\u00f3dico, podeu clicar aqu\u00ed per llegir-lo. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Comen\u00e7a el mes d\u2019abril. El mes dels llibres. El mes de la lectura. Us proposo un petit repte que, a m\u00e9s a m\u00e9s de ser un homenatge a les llibreries, ens convida a pensar com van triar el nom dels seus establiments (nota: mantindrem la seva llengua original, per conservar l’encant). Potser fora La Llama […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[8960],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8959","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"\nLlibres, llibreries i marques - Mosaiking<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mosaiking.com\/es\/llibres-llibreries-i-marques\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Llibres, llibreries i marques - Mosaiking\" \/>\n<meta property=\"og:description\" content=\"Comen\u00e7a el mes d\u2019abril. El mes dels llibres. El mes de la lectura. Us proposo un petit repte que, a m\u00e9s a m\u00e9s de ser un homenatge a les llibreries, ens convida a pensar com van triar el nom dels seus establiments (nota: mantindrem la seva llengua original, per conservar l’encant). 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El mes dels llibres. El mes de la lectura. Us proposo un petit repte que, a m\u00e9s a m\u00e9s de ser un homenatge a les llibreries, ens convida a pensar com van triar el nom dels seus establiments (nota: mantindrem la seva llengua original, per conservar l’encant). 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