{"id":8989,"date":"2023-09-06T12:56:11","date_gmt":"2023-09-06T12:56:11","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8989"},"modified":"2023-09-06T13:03:39","modified_gmt":"2023-09-06T13:03:39","slug":"pell-sana-corpore-sa","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/pell-sana-corpore-sa\/","title":{"rendered":"Pell sana, &#8216;corpore&#8217; sa"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Fa un temps, Sanex, el l\u00edder en higiene corporal, va llan\u00e7ar una campanya de comunicaci\u00f3 basada en el poder de comunicaci\u00f3 de la pell. Despr\u00e9s de m\u00e9s d\u2019una d\u00e8cada ensenyant com funciona i treballa la pell i com funciona i actua Sanex, el sab\u00f3 dermocosm\u00e8tic per excel\u00b7l\u00e8ncia, per seguir mantenint la pell sana, decideix apostar per un canvi en la seva comunicaci\u00f3 mostrant el cos i l\u2019expressi\u00f3 corporal com a protagonistes. El nou enfocament es basa a explicar els beneficis d\u2019estar en contacte amb els altres a trav\u00e9s de la pell: com de b\u00e9 ens fa sentir estar a prop de les persones que estimem. Quan ens toquem, quan ens abracem, quan rebem un massatge o quan simplement tenim qualsevol contacte corporal amb una altra persona. Parlar en clau de benefici, per a mi, segueix essent la m\u00e0gia de les grans marques. All\u00f2 de \u201csoc simp\u00e0tic\u201d ja no val. Ho canvio per un \u201cfes-me somriure\u201d&#8230;<br><br>Diu&nbsp;Sanex: \u201dLa teva pell t\u00e9 el poder de convertir l\u2019estr\u00e8s en calma\u201d (David Linden, professor de Neuroci\u00e8ncia de la Universitat Johns Hopkins, <em>dixit<\/em>).<\/p>\n\n\n\n<p>I per qu\u00e8 les persones que tenen contacte pell amb pell de forma habitual presenten uns nivells m\u00e9s baixos d\u2019estr\u00e8s i d\u2019ansietat? Perqu\u00e8 el contacte f\u00edsic entre nosaltres provoca sentiments positius: aconsegueix que el cervell segregui oxitocina (la famosa hormona de la felicitat), i aix\u00f2 fa augmentar l\u2019autoconfian\u00e7a i genera sensaci\u00f3 de calma.<br><br><strong>Sanex \u00e9s una de les moltes marques que en els \u00faltims anys ha basat la seva comunicaci\u00f3 a abra\u00e7ar la salut mental. Una estrat\u00e8gia no gratu\u00efta quan llegim dades esfere\u00efdores, avui en dia, sobre aquesta problem\u00e0tica tan estesa.<\/strong><\/p>\n\n\n\n<p><br>Si segons l\u2019Organitzaci\u00f3 Mundial de la Salut els problemes de salut mental seran la principal causa de discapacitat al m\u00f3n el 2030 (1 de cada 4 persones tindr\u00e0 un trastorn mental al llarg de la seva vida; entre el 35&nbsp;% i el 50&nbsp;% no rep cap tractament o el que rep no \u00e9s l\u2019adequat; el 12,5&nbsp;% de tots els problemes de salut s\u00f3n mentals \u2014una xifra superior a la del c\u00e0ncer i els problemes cardiovasculars\u2014; m\u00e9s de 300 milions de persones al m\u00f3n viuen amb una depressi\u00f3 \u2014un problema de salut mental que ha augmentat un 28,4&nbsp;% entre el 2005 i el 2021\u2014, i el 50&nbsp;% dels problemes de salut mental en adults comencen abans dels quinze anys i el 75%, abans dels 18\u2014), em pregunto per qu\u00e8 ens costa tant parlar obertament de la salut mental. O, m\u00e9s ben dit, dels trastorns&nbsp;i\/o&nbsp;les malalties mentals.<br><br>En ple segle xxi, en l\u2019era de les noves tecnologies i de la intel\u00b7lig\u00e8ncia artificial, i despr\u00e9s d\u2019una pand\u00e8mia mundial, d\u2019on semblava que les persones n\u2019hav\u00edem de sortir m\u00e9s emp\u00e0tiques i m\u00e9s comprensives, per qu\u00e8 podem dir ben fort que ens hem trencat una cama i, en canvi, encara diem amb la boca petita que estem trencats per dintre? Per qu\u00e8 \u00e9s ben normal dir que ens fa mal el cap, per\u00f2 encara ens costa molt dir que ens fa mal l\u2019\u00e0nima? Per qu\u00e8 enmig d\u2019un dinar es pot dir sense embuts que \u201ctinc diabetis i no puc prendre sucre\u201d, per\u00f2 no es pot dir que tinc una tristor infinita? Per qu\u00e8 es pot ser hipertens i no \u00e9s pol\u00edticament correcte dir que una persona \u00e9s ansiosa? Per qu\u00e8 no costa gens dir que tens un fill cel\u00edac, per\u00f2 costa molt dir que la teva filla pateix anor\u00e8xia?<br><br><strong>Hi ha molts perqu\u00e8s encara per respondre.<\/strong> Ja n\u2019hi ha, d\u2019associacions i diferents ens sense \u00e0nim de lucre treballant per parlar fort i clar dels problemes mentals (Obertament o Tel\u00e8fon de l\u2019Esperan\u00e7a, per posar-ne dos exemples), per\u00f2 seguim molt lluny de normalitzar els trastorns i problemes mentals i convertir-los en patologies habituals, sense cap estigma i que han de ser abordats amb la medicaci\u00f3 i el tractament corresponents.<br><br><strong>La publicitat, aquesta disciplina que connecta productes i marques amb persones, t\u00e9 una gran oportunitat de contribuir a visualitzar-ho en moments com els que estem vivint.<\/strong><\/p>\n\n\n\n<p><br><strong>La publicitat pot (ha de)<\/strong> desenvolupar un paper important com a conscienciadora de molts temes punyents d\u2019actualitat, entre els quals trobem, per descomptat, el de la salut mental.<br><strong>La publicitat pot (ha d\u2019)<\/strong> utilitzar la seva influ\u00e8ncia medi\u00e0tica per informar, educar i reduir l\u2019estigma.<br><strong>La publicitat pot (ha d\u2019)<\/strong> educar i sensibilitzar creant campanyes que parlin de salut mental, de com combatre els problemes que comporta la manca de salut mental i de com buscar ajut.<br><strong>La publicitat pot (ha d\u2019)<\/strong> explicar i ensenyar hist\u00f2ries de superaci\u00f3, el que en diem \u201ctestimonials\u201d, per inspirar-nos a buscar ajuda i encoratjar-nos en el fet que tots podem patir problemes de salut mental i que tots ens en podem sortir.<br><strong>La publicitat pot (ha d\u2019)<\/strong> oferir recursos i serveis disponibles per a qui vagi m\u00e9s perdut.<\/p>\n\n\n\n<p><br>En definitiva, <strong>la publicitat pot (ha de)<\/strong> contribuir a reduir l\u2019estigma de les malalties mentals desafiant estereotips, sobretot, quan les campanyes (com la de Sanex) parlen en clau de benefici: ensenyar situacions positives per canviar-ne la percepci\u00f3, fomentar l\u2019empatia entre nosaltres, incorporar dins la cultura del dia a dia les malalties mentals, normalitzant les converses sobre el tema i mostrant-les com una part m\u00e9s de les nostres vides. \u00c9s interessant quan tamb\u00e9 difon pr\u00e0ctiques saludables que ens poden ajudar tant a tractar certes patologies com a prevenir-les: bones pr\u00e0ctiques aliment\u00e0ries, exercici f\u00edsic, meditaci\u00f3 i <em>mindfulness<\/em>&nbsp;o, com&nbsp;Sanex, com tenir una pell sana per tenir un cos sa.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.elperiodico.com\/es\/autor\/marta-royo-espinet-31578\" target=\"_blank\" rel=\"noreferrer noopener\">Article publicat a El Peri\u00f3dico dilluns 4 de setembre.<\/a><\/p>\n\n\n\n<p><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fa un temps, Sanex, el l\u00edder en higiene corporal, va llan\u00e7ar una campanya de comunicaci\u00f3 basada en el poder de comunicaci\u00f3 de la pell. Despr\u00e9s de m\u00e9s d\u2019una d\u00e8cada ensenyant com funciona i treballa la pell i com funciona i actua Sanex, el sab\u00f3 dermocosm\u00e8tic per excel\u00b7l\u00e8ncia, per seguir mantenint la pell sana, decideix apostar [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"0","ocean_second_sidebar":"0","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"0","ocean_custom_header_template":"0","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"0","ocean_menu_typo_font_family":"0","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"0","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[8990],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8989","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pell sana, &#039;corpore&#039; sa - Mosaiking<\/title>\n<meta name=\"description\" content=\"Quan la publicitat t\u00e9 el poder per difondre informaci\u00f3 conscienciadora d&#039;alt inter\u00e8s per la societat. 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