{"id":8999,"date":"2023-10-03T09:02:10","date_gmt":"2023-10-03T09:02:10","guid":{"rendered":"https:\/\/mosaiking.com\/?p=8999"},"modified":"2023-10-03T09:37:20","modified_gmt":"2023-10-03T09:37:20","slug":"la-marca-de-la-llei","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/la-marca-de-la-llei\/","title":{"rendered":"La marca de la llei"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8999\" class=\"elementor elementor-8999\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7060b2e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7060b2e5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;603a53e&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:&quot;1&quot;,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68ad6aca\" data-id=\"68ad6aca\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-79cd5982 elementor-widget elementor-widget-text-editor\" data-id=\"79cd5982\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>L\u2019altre dia m\u2019explicaven un cas d\u2019\u00e8xit: el d\u2019un jove advocat. En Joan Fern\u00e1ndez.<\/p>\n<p><\/p>\n<p><\/p>\n<p>En Joan era un advocat brillant, amb molta energia i molt apassionat. Emprenedor i, ara ja despr\u00e9s de 5 anys, podr\u00edem dir que empresari. Tot just tenia 27 anys i, amb dos companys de carrera, havien creat el seu despatx, especialitzat en demandes legals per als joves.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Es van especialitzar en un n\u00ednxol de mercat del tot nou. Jo no havia vist cap despatx d\u2019advocats on la proposta de valor fos aportar solucions a la gent jove. Un col\u00b7lectiu a tenir en compte amb for\u00e7a demandes legals i que sovint va perdut. Mentre escoltava amb molt d\u2019inter\u00e8s la hist\u00f2ria, vaig pensar: \u201cQuina gran idea de negoci!\u201d. De joves que tenen necessitat de resoldre temes legals n\u2019hi ha molts: acabats de casar que van perduts amb la hipoteca o el lloguer, parelles de fet que han de normalitzar el seu estat civil, successions i her\u00e8ncies per dec\u00e9s dels progenitors, divorcis imminents aparentment sense motiu, acomiadaments improcedents, EROs i ERTOs, accidents de tr\u00e0nsit\u2026<\/p>\n<p><\/p>\n<p><\/p>\n<p>Vaig pensar en en Joan i, de seguida, em va venir al cap com podria ser la seva marca, la seva imatge corporativa i els seus materials de comunicaci\u00f3, amb aquesta proposta de valor tan potent i tan diferencial i clara.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Essent jove i decidit, segur que la seva imatge de marca reflectia clarament la proposta de valor.<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>Em vaig atrevir a preguntar per la seva marca i per la seva web, i no em vaig endur cap sorpresa negativa. Per sort, havien parlat amb un expert i els havia treballat molt b\u00e9 la seva imatge de marca.<\/p>\n<p><\/p>\n<p><\/p>\n<ol class=\"wp-block-list\" type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\"><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>NOM:\u00a0<\/strong>Un nom comercial, puix tenia clar que\u00a0<em>Fern\u00e1ndez<\/em>\u00a0no era prou diferencial i notori. Aprofito per dir-vos que els seus dos socis es deien\u00a0<em>P\u00e9rez<\/em>\u00a0i\u00a0<em>L\u00f3pez<\/em>. Es van atrevir a dir-se\u00a0<strong>\u201cEls-EZ\u201d.<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>ESL\u00d2GAN:<\/strong>\u00a0Clarament, amb un esl\u00f2gan que definia la seva proposta de valor: \u201c<strong>El m\u00f3n \u00e9s dels joves\u201d.<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>LOGOTIP:<\/strong>\u00a0Un\u00a0<strong>logotip trencador i modern<\/strong>, alhora que minimalista i simple.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>WEB:<\/strong>\u00a0Una\u00a0<strong>web amb la informaci\u00f3 b\u00e0sica<\/strong>\u00a0i testimonis gravats per ells mateixos en format Instagram Stories i Tik-Tok, amb un formulari de contacte i un calendari per a una primera cita de franc.<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>F\u00e0cil, oi? Quan llegeixes un cas d\u2019\u00e8xit com aquest, de seguida voldries veure-t\u2019hi emmirallat. A mi sovint em passa, aix\u00f2\u2026<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p>Amics, el cas d\u2019en Joan Fern\u00e1ndez \u00e9s un cas inventat, fictici, per\u00f2 tu potser ets advocat o un professional liberal, i pots ser un Joan Fern\u00e1ndez.<\/p>\n<p><\/p>\n<p><\/p>\n<p>Et convido a investigar sobre la teva marca, la teva proposta de valor i la teva imatge corporativa.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Aqu\u00ed et dono 5 pistes<\/strong> perqu\u00e8 puguis reflexionar:<\/p>\n<p><\/p>\n<p><\/p>\n<ol class=\"wp-block-list\" type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\"><\/ol>\n<\/li>\n<\/ol>\n<p>\u00a0<\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>Amb quin nom t\u2019identifiques? Marca personal o marca comercial? Tens clar per qu\u00e8?<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>On ets i qu\u00e8 ofereixes? Quina \u00e9s la teva proposta de valor?<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>Qu\u00e8 vols que pensin de tu els teus clients i clients potencials?<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>Creus que la teva imatge corporativa \u00e9s coherent amb el que vols que pensin de tu?<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<ol type=\"1\">\n<li style=\"list-style-type: none;\">\n<ol type=\"1\">\n<li><strong>Generes confian\u00e7a i ets reconegut en el teu sector de mercat?<\/strong><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><\/p>\n<p><\/p>\n<p><\/p>\n<p>Si b\u00e9 \u00e9s cert que el sector de l\u2019advocacia, com moltes altres professions liberals, funciona a trav\u00e9s del boca-orella, \u00e9s molt important tenir una bona imatge de marca, ferma i coherent. Tenir una marca que transmeti confian\u00e7a i reputaci\u00f3 \u00e9s b\u00e0sic, perqu\u00e8, quan et recomanin i vagin a Sant Google a buscar la teva marca i la teva web, el que trobin sigui el que realment ets i el que realment vols transmetre.<\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>Com tens la imatge de marca?<br \/>Creus que la teva imatge corporativa representa el que realment ets o vols ser?<\/strong><\/p>\n<p><\/p>\n<p><\/p>\n<p><strong>T\u2019ajudo a construir-la?<\/strong>\u00a0Envia\u2019m un correu sense cap mena de comprom\u00eds!<\/p>\n<p><\/p>\n<p><\/p>\n<p>\u00a0<\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b7543e elementor-widget elementor-widget-image\" data-id=\"4b7543e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/mosaiking.com\/wp-content\/uploads\/2023\/10\/1.png\" class=\"attachment-large size-large wp-image-9008\" alt=\"\" srcset=\"https:\/\/mosaiking.com\/wp-content\/uploads\/2023\/10\/1.png 500w, https:\/\/mosaiking.com\/wp-content\/uploads\/2023\/10\/1-300x300.png 300w, https:\/\/mosaiking.com\/wp-content\/uploads\/2023\/10\/1-150x150.png 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L\u2019altre dia m\u2019explicaven un cas d\u2019\u00e8xit: el d\u2019un jove advocat. En Joan Fern\u00e1ndez. En Joan era un advocat brillant, amb molta energia i molt apassionat. Emprenedor i, ara ja despr\u00e9s de 5 anys, podr\u00edem dir que empresari. Tot just tenia 27 anys i, amb dos companys de carrera, havien creat el seu despatx, especialitzat en [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8999","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La marca de la llei - Mosaiking<\/title>\n<meta name=\"description\" content=\"Si b\u00e9 \u00e9s cert que el sector de l\u2019advocacia, com moltes altres professions liberals, funciona a trav\u00e9s del boca-orella, \u00e9s molt important tenir una bona imatge de marca, ferma i coherent. 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