{"id":9465,"date":"2024-09-19T06:49:37","date_gmt":"2024-09-19T06:49:37","guid":{"rendered":"https:\/\/mosaiking.com\/?p=9465"},"modified":"2024-09-19T06:49:38","modified_gmt":"2024-09-19T06:49:38","slug":"mobile-barcelona-llarga-vida","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/mobile-barcelona-llarga-vida\/","title":{"rendered":"Mobile &amp; Barcelona, llarga vida!"},"content":{"rendered":"\n<p><strong>El Mobile ja no va de m\u00f2bils. El Mobile ha quedat com la marca del congr\u00e9s mundial m\u00e9s important de tecnologia<\/strong><\/p>\n\n\n\n<p>Aquest any he tingut la gran sort de visitar el <strong>Mobile World Congress <\/strong>(col\u00b7loquialment anomenat per tothom <strong>\u201cel Mobile\u201d<\/strong>). \u00c9s el primer cop que hi vaig i, com qualsevol primer cop d\u2019una cosa que et fa il\u00b7lusi\u00f3, estava del tot embadalida. He pogut presenciar en primera persona els aven\u00e7os en relaci\u00f3 amb la intel\u00b7lig\u00e8ncia artificial, motor del Mobile d\u2019enguany i\u2026 uau!<\/p>\n\n\n\n<p>He vist un Mobile ben diferent del dels inicis. Ara, el Mobile ja no va de m\u00f2bils (aquells aparells port\u00e0tils que podies portar a la butxaca i que servien per parlar per tel\u00e8fon); el Mobile ha quedat com la marca del congr\u00e9s mundial m\u00e9s important de tecnologia. Igual que l\u2019origen d\u2019Apple fou el del desenvolupament d\u2019ordinadors amb una interf\u00edcie molt senzilla i el seu propi sistema operatiu i ara \u00e9s la simplicitat (des del disseny fins a l\u2019experi\u00e8ncia de l\u2019usuari) en la tecnologia, amb el Mobile passa el mateix.<\/p>\n\n\n\n<p>Una marca \u00e9s all\u00f2 que es pensa d\u2019un producte (Apple), d\u2019un servei (CaixaBank), d\u2019una persona (Messi), d\u2019un lloc (Barcelona) o d\u2019un esdeveniment (Mobile), per\u00f2 \u00e9s tamb\u00e9 all\u00f2 que nosaltres volem que sigui, independentment del nom i del que era al principi, ja queles marques (afortunadament) sovint evolucionen en la mateixa direcci\u00f3 en qu\u00e8 evolucionen el m\u00f3n i la societat. I quan dues marques s\u2019uneixen, el concepte de marca s\u2019amplifica i es multiplica. Malgrat que els \u00faltims anys el Mobile i Barcelona hagin estat un matrimoni que estava \u201ca la grenya\u201d (em permeto fer la broma de comparar-lo amb el m\u00edtic matrimoni Roper, en <em>George i la Mildred<\/em> de finals dels setanta), el Mobile i Barcelona s\u00f3n avui la parella perfecta, on els fabricants de tecnologia ensenyen els nous enginys vestits amb les millors gales, rebuts per Barcelona amb el somriure m\u00e9s gran.<\/p>\n\n\n\n<p>Si parlem del Mobile com a marca, ens submergim en un univers de tecnologia, innovaci\u00f3 i anticipaci\u00f3. El Mobile ja no \u00e9s una fira on s\u2019exposen nous productes, sin\u00f3 un punt de trobada global on els l\u00edders de la ind\u00fastria (recordem que, aquest any, m\u00e9s del 40&nbsp;% d\u2019expositors ja no eren nom\u00e9s de la ind\u00fastria tecnol\u00f2gica) convergeixen per presentar les \u00faltimes tend\u00e8ncies i descobriments en el camp de la tecnologia m\u00f2bil (en qualsevol sector o \u00e0mbit) i la connectivitat.<\/p>\n\n\n\n<p>El Mobile ha transcendit la seva funci\u00f3 inicial d\u2019aparador de nous dispositius per convertir-se en una plataforma on es debaten i es presenten solucions per als reptes m\u00e9s urgents del nostre temps: des de la connectivitat 5G\/6G fins a la internet de les coses, passant per la intel\u00b7lig\u00e8ncia artificial i la seguretat cibern\u00e8tica. \u00c9s un lloc on es creen aliances estrat\u00e8giques, es pacten acords comercials multimilionaris i es marquen les pautes del futur digital, que \u00e9s alhora el futur mundial. \u00c9s el lloc on es remenen totes cireres de la tecnologia.<\/p>\n\n\n\n<p>A m\u00e9s del seu perfil empresarial, el Mobile tamb\u00e9 \u00e9s un espai d\u2019inspiraci\u00f3 i descobriment. \u00c9s aqu\u00ed on les idees es converteixen en realitat i on es potencien les col\u00b7laboracions entre sectors diversos. \u00c9s una oportunitat \u00fanica per a professionals i entusiastes de la tecnologia per connectar amb altres ments brillants, aprendre de les \u00faltimes investigacions i deixar-se sorprendre per la creativitat i la innovaci\u00f3. \u00c9s tamb\u00e9 una experi\u00e8ncia transformadora. \u00c9s el lloc on es dibuixa el futur i on es planten les llavors dels grans canvis que modelaran la nostra societat en els anys vinents. \u00c9s per aix\u00f2 que, quan pensem en el Mobile, veiem una marca com a s\u00edmbol de progr\u00e9s i possibilitats infinites.<\/p>\n\n\n\n<p>El Mobile, com qualsevol marca d\u2019\u00e8xit, no nom\u00e9s es basa en atributs racionals (el que \u00e9s i el que ofereix) com qualitat, innovaci\u00f3 i productes espectaculars, sin\u00f3 tamb\u00e9 en la capacitat de generar connexions emocionals profundes amb el seu p\u00fablic, a trav\u00e9s d\u2019una identitat distintiva, una narrativa emocionant tant dins com fora i experi\u00e8ncies \u00faniques.<\/p>\n\n\n\n<p>Llarga vida al Mobile a Barcelona. Per un matrimoni perfecte molts anys m\u00e9s. Visca els nuvis!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Mobile ja no va de m\u00f2bils. El Mobile ha quedat com la marca del congr\u00e9s mundial m\u00e9s important de tecnologia Aquest any he tingut la gran sort de visitar el Mobile World Congress (col\u00b7loquialment anomenat per tothom \u201cel Mobile\u201d). \u00c9s el primer cop que hi vaig i, com qualsevol primer cop d\u2019una cosa que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9465","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile &amp; Barcelona, llarga vida! - Mosaiking<\/title>\n<meta name=\"description\" content=\"El Mobile \u00e9s una exposici\u00f3 on la creativitat tecnol\u00f2gica s&#039;hi fa ben palesa. 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