{"id":9467,"date":"2024-09-19T06:51:21","date_gmt":"2024-09-19T06:51:21","guid":{"rendered":"https:\/\/mosaiking.com\/?p=9467"},"modified":"2024-09-19T06:51:22","modified_gmt":"2024-09-19T06:51:22","slug":"sant-pancrac-protegiu-nos","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/sant-pancrac-protegiu-nos\/","title":{"rendered":"Sant Pancra\u00e7, protegiu-nos"},"content":{"rendered":"\n

La meva iaia sovint recitava la dita: \u201cSant Pancra\u00e7 [des de fa uns anys, escrit amb \u00e7<\/em>], salut i feina al nostre bra\u00e7\u201d, i hi afegia: \u201cI ben pagada\u201d\u2026 En tenia l\u2019estampeta a la tauleta de nit, i l\u2019invocava en els seus precs perqu\u00e8 mai ens falt\u00e9s salut i bona feina.<\/p>\n\n\n\n

Diu la llegenda que Jordi Pujol va guanyar les primeres eleccions al Parlament de Catalunya gr\u00e0cies a sant Pancra\u00e7, a qui es va encomanar la nit abans dels comicis\u2026<\/p>\n\n\n\n

Casualitat o no, les pr\u00f2ximes eleccions (anticipades) al Parlament de Catalunya han caigut en un 12 de maig, dia de Sant Pancra\u00e7. Proposo a tots els candidats que li preguin la nit de l\u201911\u2026<\/p>\n\n\n\n

Si b\u00e9 les eleccions catalanes sempre han estat un punt d\u2019inflexi\u00f3 en el panorama pol\u00edtic catal\u00e0, avui, amb una societat dividida, una llarga hist\u00f2ria de tensions pol\u00edtiques i un candidat a la presid\u00e8ncia a l\u2019exili pendent de l\u2019amnistia, \u00e9s evident que tornaran a tenir repercussions no nom\u00e9s a casa nostra, sin\u00f3 tamb\u00e9 m\u00e9s enll\u00e0 de les nostres fronteres. Perqu\u00e8 Catalunya, pel fet de ser una nacionalitat hist\u00f2rica, \u00e9s una marca pr\u00f2pia. \u00c9s el que en dir\u00edem una marca territori.<\/p>\n\n\n\n

Al meu article d\u2019avui no parlar\u00e9 de pol\u00edtica, aquest no \u00e9s el meu negociat, ja que jo soc publicit\u00e0ria i no analista pol\u00edtica. Vull explorar el concepte de Catalunya com a marca i, sobretot, com \u00e9s percebuda des de fora, especialment davant d\u2019una nova convocat\u00f2ria d\u2019eleccions anticipades.<\/p>\n\n\n\n


Una marca \u00e9s quelcom intangible que va m\u00e9s enll\u00e0 dels elements visuals com un logo cridaner o un esl\u00f2gan atractiu. Implica la suma de percepcions, emocions i experi\u00e8ncies que el consumidor t\u00e9 en relaci\u00f3 amb una entitat, ja sigui una empresa, un producte, un servei o una destinaci\u00f3 com un territori. La for\u00e7a d\u2019una marca rau en la seva capacitat de generar atractiu, desig, lleialtat i identificaci\u00f3, i influir en les decisions de compra, els comportaments i les interaccions.<\/p>\n\n\n\n

Quan parlem de marca territori, ens referim a la manera en qu\u00e8 un territori \u00e9s percebut i valorat tant a dins com a fora. Aix\u00f2 inclou la reputaci\u00f3, la imatge, la cultura, els valors i les caracter\u00edstiques diferencials. \u00c9s un instrument de gesti\u00f3 i comunicaci\u00f3 important que ajuda a construir una identitat positiva i diferenciada, que potencialment beneficia tots els actors que hi participen: empreses, entitats, organitzacions, ciutats i ciutadans. La marca territori no nom\u00e9s afecta la manera com els de fora veuen i experimenten un lloc; tamb\u00e9 pot influir en les seves decisions relacionades amb el turisme, la inversi\u00f3, el comer\u00e7 i les relacions internacionals. Marques territori s\u00f3n llocs potents, amb la seva hist\u00f2ria, promocionades amb campanyes de comunicaci\u00f3 atractives i not\u00f2ries, com podrien ser \u201cI Love NY\u201d, \u201cVisit Wales\u201d o \u201cAmazing Thailand\u201d.<\/p>\n\n\n\n

Aix\u00ed, Catalunya com a marca territori hauria de ser la representaci\u00f3 dins i fora de tot all\u00f2 que ofereix al m\u00f3n i com \u00e9s percebuda globalment.<\/p>\n\n\n\n

Catalunya \u00e9s el nostre petit pa\u00eds, ric en identitat cultural i ling\u00fc\u00edstica. Entre el mar i la muntanya, Catalunya es distingeix per la seva diversitat geogr\u00e0fica. Som un indret d\u2019innovaci\u00f3 i creativitat, amb un fort potencial tur\u00edstic basat en el nostre caliu i els nostres atractius naturals. La sostenibilitat i el respecte pel medi ambient s\u00f3n valors intr\u00ednsecs de Catalunya.<\/p>\n\n\n\n

Malauradament, la imatge de Catalunya ja fa uns quants anys que es veu eclipsada pel context pol\u00edtic. \u00c9s imperatiu recuperar-ne la veritable ess\u00e8ncia m\u00e9s enll\u00e0 d\u2019una mera escaramussa de poder entre forces pol\u00edtiques!<\/p>\n\n\n\n

Independentment del resultat electoral, \u00e9s cabdal que els l\u00edders pol\u00edtics siguin capa\u00e7os de treballar a favor de tornar a construir la marca Catalunya, i trobar solucions que respectin la voluntat democr\u00e0tica del poble catal\u00e0. En la mesura que Catalunya aconsegueixi tornar a presentar-se al m\u00f3n com una marca territori forta i coherent, estar\u00e0 m\u00e9s ben posicionada per atraure inversi\u00f3, talent i turisme, i per construir relacions duradores i fruct\u00edferes amb altres pa\u00efsos i regions del m\u00f3n.<\/p>\n\n\n\n

Recuperem Catalunya. Recuperem la nostra marca i que sant Pancra\u00e7 ens hi ajudi a partir del 12 de mar\u00e7.<\/p>\n","protected":false},"excerpt":{"rendered":"

La meva iaia sovint recitava la dita: \u201cSant Pancra\u00e7 [des de fa uns anys, escrit amb \u00e7], salut i feina al nostre bra\u00e7\u201d, i hi afegia: \u201cI ben pagada\u201d\u2026 En tenia l\u2019estampeta a la tauleta de nit, i l\u2019invocava en els seus precs perqu\u00e8 mai ens falt\u00e9s salut i bona feina. Diu la llegenda que […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9467","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"\nSant Pancra\u00e7, protegiu-nos - Mosaiking<\/title>\n<meta name=\"description\" content=\"A Mosaiking protegim la teva marca des de l'estrat\u00e8gia de comunicaci\u00f3 al disseny de marca. 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