{"id":9469,"date":"2024-09-19T06:52:26","date_gmt":"2024-09-19T06:52:26","guid":{"rendered":"https:\/\/mosaiking.com\/?p=9469"},"modified":"2025-12-03T15:20:55","modified_gmt":"2025-12-03T15:20:55","slug":"politics-en-temps-de-crisi","status":"publish","type":"post","link":"https:\/\/mosaiking.com\/es\/politics-en-temps-de-crisi\/","title":{"rendered":"Pol\u00edtics en temps de crisi"},"content":{"rendered":"\n<p><strong>En un moment social tan convuls l\u2019estrat\u00e8gia de comunicaci\u00f3 d\u2019un pol\u00edtic, sovint menystinguda, \u00e9s crucial.<\/strong><\/p>\n\n\n\n<p><a><\/a><a>Estem en un moment social tan convuls que els pol\u00edtics no nom\u00e9s competeixen per les urnes, sin\u00f3 tamb\u00e9 per obtenir de l\u2019electorat una percepci\u00f3 positiva amb forts lla\u00e7os de confian\u00e7a que perduri a la ment de la poblaci\u00f3 a mitj\u00e0 o a llarg termini.<\/a><\/p>\n\n\n\n<p>En aquest context, la imatge personal es converteix en un actiu crucial, representant la suma de reputaci\u00f3, valors i, tamb\u00e9 i sovint menystingudes, la seva estrat\u00e8gia de comunicaci\u00f3, juntament amb les seves habilitats comunicatives. En temps de crisi, aquesta reputaci\u00f3 es posa a prova constantment.<\/p>\n\n\n\n<p>Acabem de ser testimonis d&#8217;una situaci\u00f3 de crisi del president de l\u2019Estat espanyol Pedro S\u00e1nchez. Una crisi que l\u2019ha condu\u00eft a considerar la dimissi\u00f3, prenent-se, sense encomanar-se a cap Sant, cinc dies de reflexi\u00f3 per acabar continuant. La seva decisi\u00f3 de comunicar-se primer amb el p\u00fablic trav\u00e9s d\u2019una carta personal (i no una nota institucional) a les xarxes socials va ser un pas inusual, que va atraure l&#8217;atenci\u00f3 sobre les noves f\u00f3rmules en qu\u00e8 els pol\u00edtics poden arribar a gestionar una crisi i, en conseq\u00fc\u00e8ncia, la seva marca personal. Durant els cinc dies d&#8217;espera, aquests detalls no visuals de comunicaci\u00f3 no verbal van mantenir a bona part de la poblaci\u00f3 espanyola en suspens. <strong>Alg\u00fa li devia dir, perqu\u00e8 la comunicaci\u00f3 de la seva continu\u00eftat dilluns passat, despr\u00e9s de cinc dies de reflexi\u00f3 va estar &nbsp;en persona i en directe, amb un to seri\u00f3s, compungit i autocompassiu.<\/strong><\/p>\n\n\n\n<p>M\u00e9s enll\u00e0 de l\u2019exemple del president espanyol, la comunicaci\u00f3 en temps de crisi \u00e9s un element cr\u00edtic en la preservaci\u00f3 de la imatge personal d&#8217;un pol\u00edtic. La forma en qu\u00e8 s&#8217;adre\u00e7a a l&#8217;opini\u00f3 p\u00fablica, la transpar\u00e8ncia amb qu\u00e8 comparteix informaci\u00f3 i la capacitat de mostrar empatia i responsabilitat poden influir significativament en la manera com el seu nom \u00e9s percebut per la societat. Pel fet concret que ha propiciat la crisi per\u00f2, sobretot i si se\u2019n surt, pel seu futur.<\/p>\n\n\n\n<p>\u00c9s essencial que els pol\u00edtics facin front a les crisis amb transpar\u00e8ncia i autenticitat. Les crisis s\u00f3n oportunitats per connectar amb el p\u00fablic de manera genu\u00efna, demostrar integritat. Aix\u00f2 es pot aconseguir de diverses formes: a trav\u00e9s de missatges directes, d\u2019entrevistes o comunicats de premsa, per\u00f2 sempre que permetin mostrar cara, veu i rictus; llenguatge no verbal. <strong>Aportant una dimensi\u00f3 humana a la comunicaci\u00f3.<\/strong> Humanitzant m\u00e9s i m\u00e9s aquesta professi\u00f3, cada cop m\u00e9s pervertida.<\/p>\n\n\n\n<p>I \u00e9s que en general, i no nom\u00e9s en temps de crisi (o en campanya electoral), la gesti\u00f3 de la marca personal d&#8217;un pol\u00edtic esdev\u00e9 crucial. En el seu dia a dia, cada acci\u00f3 o paraula pot ser escrutada a fons i amplificada a trav\u00e9s dels mitjans de comunicaci\u00f3 i les xarxes socials. Per tant, \u00e9s imprescindible que els pol\u00edtics mantinguin la coher\u00e8ncia entre les seves paraules i accions, demostrant humilitat i capacitat d&#8217;assumir responsabilitats per les seves decisions i les dels seus col\u00b7laboradors.<\/p>\n\n\n\n<p>Perqu\u00e8 com en qualsevol altre sector, en pol\u00edtica, la marca personal d\u2019un representant p\u00fablic \u00e9s la seva carta de presentaci\u00f3. La seva gesti\u00f3 efectiva pot ser determinant per a la superviv\u00e8ncia pol\u00edtica i la confian\u00e7a de l&#8217;electorat.<\/p>\n\n\n\n<p>En aquesta era global, on la informaci\u00f3 es difon amb rapidesa, la capacitat de comunicar de manera transparent i aut\u00e8ntica s&#8217;ha tornat m\u00e9s important que mai.<\/p>\n\n\n\n<p>Principio del formulario<\/p>\n\n\n\n<p>Final del formulario<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un moment social tan convuls l\u2019estrat\u00e8gia de comunicaci\u00f3 d\u2019un pol\u00edtic, sovint menystinguda, \u00e9s crucial.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","_joinchat":[],"ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9469","post","type-post","status-publish","format-standard","hentry","category-uncategorized-ca","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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